When It Comes to E-commerce Websites, Manhattan Web Design Firm Says That Usability is the Key to Customer Satisfaction

Leading New York website development expert says that the best way to avoid abandoned online purchases and dissatisfied customers is by providing ease of use.

“Some e-commerce web designers may suggest that online retailers update their looks for better navigation, while others may suggest focusing on the bells and whistles of social shopping,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and website design firm with experience in designing and developing e-commerce websites. “However, when developing an e-commerce website, retailers must not forget basic customer satisfaction or they risk failure.”

According to Crisafi, a new report finds that online shoppers are becoming more and more demanding with respect to the e-commerce websites that they will deal with, but their number one expectation is ease of use.

“The survey found, for example, that clear pricing and shipping information is the most important factor for online shoppers, followed by credibility and trustworthiness,” says Crisafi. “Based on this information, it seems that, without these basic qualities, it is unlikely that website visitors will become customers.”

Crisafi notes that the survey found that visual appeal and functionality, such as cost calculators and search capabilities were also relatively important, but advanced features such as live chat and social media hooks were much less important.

“While Facebook ‘like’ buttons may facilitate the viral spread of product pages, online retailers should be more concerned with conversion rates, failed transactions and shopping cart abandonment,” says Crisafi. “Just one or two bad experiences could turn online shoppers off forever, which means usability should be a top priority for online retailers.”

Crisafi says the best way to ensure ease of use for e-commerce website users and ensure that visitors follow through with their purchases, is to hire a professional website development firm with experience in e-commerce website development.

“A professional website developer knows exactly what it takes to design a website that will not only be easy to use,” says Crisafi, “but will ensure a smooth transaction from start to finish.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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