New York Website Development Firm Offers Tips on What to Consider Before Publishing a New Website

Leading Manhattan website design and development firm says that, before launching a new website, proper planning is required to ensure success.

“So many business websites miss the opportunity to be successful,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and Internet marketing firm with clients from around the world. “While there may be nothing wrong with a website’s design, underlying coding, or even the content, many websites fall short because they fail to connect with their customers in any meaningful way.”

The problem, he explains, is a lack of imagination and a poor understanding of the fundamentals of a good website development project.

“One of the biggest mistakes that companies make when developing a new website is paying too much attention to their competitors,” says Crisafi. “While it is important for a business to understand its competitors, shadowing or copying their website is not the recipe for success. The idea is to stand-out among the competition, not mimic it.”

These days, Crisafi explains, standing out above the rest does not simply mean having a good website, but a good web presence as well.

“A business’s website is not the only source for information about its product or service, although many business owners act as if it is,” says Crisafi. “When people are talking about a company or service on blogs, in forums and on social networking sites, a buzz is created. That buzz is necessary for success.”

In the end, Crisafi says, turning a business’s company brochure into a web page is not a proper Internet marketing plan.

“Mimicking a company’s printed marketing materials online is nothing but an illusion of an online presence,” he explains. “Instead, before publishing a website, businesses must think in terms of what they want their visitors to do, not what they want to say to their visitors.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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