New York Website Development Firm Discusses the Secrets to Effective Design

Leading Manhattan website and graphic design expert offers insight into timeless design strategies that always work.

“Although following the latest trends is something that even website designers love to do,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and website design firm with clients from around the world, “there are some timeless techniques that anyone deigning for the web, or for print, should recognize when they tackle a project.”

According to Crisafi, the first universal rule of good website design is to play with negative space.

“The best way to make an immediate impact is to create a relationship between positive and negative space,” explains Crisafi. “When creating a logo, for example, consider reversing one shape on top of another or stripping it down to the basics. You can test the power of any design by removing its color; if it’s still strong in black and white, it’s good.”

Scale is also an important element of design, says Crisafi, explaining that the size of design elements, as they relate to each other, makes a difference.

“Scale is a subtle design maneuver that can make a huge difference,” says Crisafi. “Most people have stumbled across a website and found the design to be confusing. This is usually due to a lack of proper scale.”

Crisafi says that a good designer will place emphasis on the most vital parts of a website design by creating a hierarchy of elements. This, he says, allows the visitor’s eye to scan from one element to the other in order of importance.

“When a website lacks proper scale, every element of the page is vying for the viewer’s attention, causing the piece to look confusing,” he explains.

Crisafi says that these are just a couple of the critical design principles that make the foundation of every good design.

“It is important that business owners that are looking to create a seamless corporate identity, through its logos, printed materials and its web presence,” Crisafi says, “consider hiring a good graphic artist or web designer to do the job.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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