New York Internet Marketing Firm Says That Companies Can Learn Internet Marketing Strategies from Reality TV Stars

When it comes to online marketing, leading Manhattan website development firm says that businesses can learn a lot from the way reality television stars market themselves.

“Today’s reality television shows are not typically the first place that a business would think to turn to for advice on how to improve their online marketing efforts,” says Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website development and Internet marketing firm with clients from across the country. “However, reality stars have the right ideas needed to extend what used to be limited to just 15 minutes of fame.”

According to Crisafi, Internet marketing is one of the most utilized means of promoting a product, service, or idea and reality television is one of the most popular forms of programming today. It is no coincidence, he says, that both have similar characteristics.

“The same formula that has led to the popularity of reality television stars can apply to Internet marketing,” says Crisafi. “This includes social networking, spreading a message across various platforms and keeping up appearances.”

Crisafi says that social networking is one of the best ways to maintain popularity. Social networking gives reality stars access to their fan base long after a program’s airtime has passed.

“Continuous status updates on sites like Facebook and Twitter help keep fans wanting more,” says Crisafi. “Professionals can draw the same attention to their business by giving existing and prospective clients the same kind of outlet for fostering a deeper relationship.”

According to Crisafi, reality stars never limit themselves to the space provided by their network. Instead, he says, they find multiple outlets to help keep them in the spotlight. Professionals can use similar network-building tactics to improve the effectiveness of their own marketing campaigns.

“Finally, like reality television stars, businesses should never back-off,” Crisafi says. “Becoming a part of the everyday worlds of their customers can greatly improve brand recognition for businesses. This sort of in-your-face attitude has extended the careers of many reality TV stars and it can do the same for businesses.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

Copyright 2010 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.