New York Internet Marketing Firm Says “Google Local” Should Be Part Of Every SEO Campaign

Manhattan search engine optimization company explains how Google Local helps to boost a business website’s search engine ranking.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York Internet marketing firm that specializes in search engine optimization (SEO), “Google Local” has become a necessary element of SEO campaigns.

“The power of Google Local is particularly useful for small businesses trying to target customers in their area,” says Crisafi. “For a while now, Google has been offering search users a map that shows local results above organic listings. Unfortunately, many businesses seem to be overlooking the ways in which they can utilize this free service.”

Crisafi says that Google’s local listings increase a business’s visibility within its target region, if business profiles are set up properly. The results in “Google Local” are different than the standard organic listings or pay per click results typically found on the search engine giant.

“Local results usually appear at the top of the search results page when a user searches for a service followed by a specific town or city,” says Crisafi. “A map of the area with approximately seven businesses will be shown along with the URL and phone number of each business.”

In order to ensure that a business has a good chance of being in the top seven listings, Crisafi says the business profile or listing must be optimized properly. The first step in achieving this, he says, is making sure that the business profile is 100% complete.

“Google gives preference to businesses that have a completed profile,” Crisafi explains. “This includes listing payment types accepted, hours of operation and the inclusion of images and video.”

The next task, according to Crisafi, is to utilize the business description by adding keywords relevant to the business and the services offered. Similarly, he suggests that companies list as many business categories as possible when creating a business profile for “Google Local.”

“Of course, it should go without saying that every business profile should include an address and phone number as well,” says Crisafi. “These are just a few steps that a business can take to in ensure a good chance at appearing in the local search results and gaining an edge over its competitors.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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