Manhattan Website Design Company Discusses How to Properly Develop a Business Website’s Navigation Menu

Leading New York website development expert says that a website’s navigation menu can have a huge impact on search engine rank as well as on customer experience.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading Manhattan website design and website development firm with clients throughout the United States, proper navigation ensures that both website visitors and search engine spiders can easily find their way around a business website.

“With this theory in mind,” says Crisafi, “it is important that a website achieves a balance between functionality and search engine optimization when it comes to a website’s navigation.”

According to Crisafi, website designers and developers usually agree that a website’s navigation bar should be located on the left side of the page. Not only is this visually pleasing to the eye, search engines will encounter the navigation bar first.

“If the navigation bar feature links in text form, which it should,” says Crisafi, “this will help in search engine optimization.”

In fact, Crisafi says that making use of keywords in the website’s link anchor text will help to boost the relevance of the linked-to page to its target keyword.

“It is important to remember, however, that not every link needs to feature a keyword,” he says. “It is perfectly acceptable to use keywords in your navigation for every second or third link. Using keywords sparingly will help to avoid annoying the users that visit the site.”

Crisafi says that one of the worst things a website developer can do is to feature navigation that does not use search engine friendly technology, such as Flash.

“Embedding navigation into a system that the search engines cannot read wastes any SEO efforts that may have been made,” says Crisafi. “There is no problem with using Flash if it is an essential part of a website’s design, as long as the site provides navigation through text-based links as well.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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