Manhattan Internet Marketing Firm Reveals Some of the Necessary Elements of a B2B Website

Leading New York website development and SEO expert explains what B2B websites need and what they don’t, in order to achieve success through increased sales.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York Internet marketing firm specializing in search engine optimization (SEO) services, a recent study stated that nearly eight out of ten business prospects visit a website before making a purchase.

“The best way to ensure that visitors become customers is by giving them what they want,” says Crisafi. “One of the best ways to market a business, a product or a service that it offers is through the use of video.”

Crisafi says studies have shown that, when given a choice, most website visitors will choose a video demonstration or answer to a question over a written one.

“Video isn’t just for the company website either,” says Crisafi. “Videos should be posted on YouTube and other video media sites, and linked back to the business’s home page. This will give a business more reach to attain additional prospects and, more importantly, improve search results.”

Other necessary elements of a successful B2B website, according to Crisafi, are social media connections, news pages and testimonials. Elements that don’t work, he says, are mission statements and excessive detail.

“When creating content for a B2B website, less is always more,” says Crisafi. “No matter what the type of business, the goal is to sell products and services. The best way to do that is by creating a campaign that reaches far and wide across the Internet and giving people content that they can digest.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.

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