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A recent survey shows that approximately 55% of small businesses in the United States still do not have any sort of valuable online presence to speak of, even though not having a website for your small business is the equivalent of economic suicide.

In this fast-paced technological world, people are increasingly relying on the Internet to find out information about products and services available in their area. More and more, people are going online instead of to print media outlets such as newspapers and the Yellow Pages.

Having a website is an essential part of successful marketing and small business owners who choose not to have a website are being left out in the cold.

Even a simple web design or website development package can make a measurable difference. And when you implement strategies like search engine optimization, marketing through increasingly popular social network sites, and even basic interactive web features that rival those of your competitors, your business will finally have the opportunity to flourish.

What keeps people from bowing to the pressure of creating an online presence?

It is usually one of two reasons; Either the small business owner lacks understanding when it comes to the power of the web or it is for financial reasons..

Cost is a huge facto. People just assume, particularly during these difficult economic times, that website design, website development, and Internet marketing strategies are going to cost an arm and a leg. It's just not the case.

Quality website design and professional web development can be achieved without breaking your budget and, chances are, the more money you spend, the more results you will see down the road.

Most quality websites eventually pay for themselves.

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