Since Google’s recent algorithm updates, search engines are dominated by natural search now more than ever before.
Organic queries still remain the largest source of traffic for most business websites, which means that a good SEO campaign is still an essential part of any company’s online marketing strategy.
While Google has recently reformed its ranking principles, many businesses have started to question whether or not a search engine optimization campaign is even necessary. However, there are a number of recent statistics that prove that a good SEO campaign, using white-hat organic search, is still important for anyone doing business online.
1. The growth of mobile search. In 2011, the number of people using mobile devices to search online grew to 97.3 million. As a result, businesses not only need to continue to concentrate on search engine optimization, but they need to also ensure that they are ready for the mobile revolution.
2. Global search is on the rise. More than 100 billion global searches take place each month and it is vital that companies doing business online take advantage of this wealth of potential traffic. Most SEO campaigns won’t produce dramatic results right away, but a consistent, long term approach to SEO will most certainly improve a business’s online presence.
3. First page is the key to success. Studies show that 75 percent of users never scroll past the first page of a search engine’s results. This underscores the importance of high rankings for a good ROI, as well as the need to have a professional SEO team on your side.
4. Blogging equals success. Businesses that invest in a company blog and publish new posts regularly have an average of 434 percent more indexed pages. By incorporating a blog with an existing SEO and social media campaign, a business can really boost its online marketing efforts.
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