When it comes to online marketing, the way a business presents itself is one of the most important ingredients in a recipe for success. While there are so many factors that can determine a company’s success online, a website’s design can play a huge role in keeping visitors engaged.

There are many ways to improve the look and feel of an existing website, even on a tight budget. However, one of the most overlooked aspects of a website’s design is the fonts that are used.

The easier it is to read the text on a particular website, the longer visitors will stay focused on its message. This not only applies to the site’s content, but other design elements as well.

It is important to choose just the right font when designing a website and avoid fonts that could potentially turn off visitors.

Choosing the Right Font

When thinking about typography, a company should stick with two types of fonts. The first should be the display or “decorative” font and the other should be the font used in the website’s main copy or content.

A business can get creative with its display font and use it to add personality to the website. These types of font works well in larger sizes, used for headers or call-outs, but are often not very legible at smaller sizes.

For the rest of the copy, it is always best to go with a simple, clean and legible font such as Arial, Helvetica, Verdana or Trebuchet.

Using Fonts to Set the Tone

 The type of font that a company chooses for its website can say a lot about that company. It can really set the mood for the message that is being conveyed.

When choosing a font, a company needs to think about its industry and the audience it is trying to reach.

In most cases, it is best to choose a font that is classic and timeless, rather than one that is flashy or too whimsical.

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