We at dzine it, Inc. use the term 'user experience' quite often when we refer to the quality of a website. It is essentially an industry term that refers to the quality of the experience that a user when visiting a website.
It is the role of the website design and development team to create a positive user experience and it applies to mobile websites as well.
When it comes to a user's website experience on a mobile level, there are three necessary elements that need to be present.
Fast Load Time
A mobile-friendly website should be developed using the latest standards for HTML and CSS, minimizing what the browser needs to do to load the page.
Your design should be clean and minimal, with optimized photos and graphics. It should be designed to respond to the user's behavior and environment based on screen size, platform and orientation.
Navigation is dealt with much differently on a mobile site than on a standard website.
For starters, the buttons need to be easily clicked and the choices need to be minimal and relevant. When a user gets to your mobile page, they need to see the main choices right away and these choices need to relate to the reason they came to you in the first place.
Designing for mobile is much different than designing for the web. You're dealing with thumbs. If you've ever navigated a site on your smart phone, you know how frustrating bad navigation can be. This means that the required optimal mobile link is 44 pixels by 44 pixels.
Mobile links need room to breathe and text should be easy to read.
As with any marketing effort, mobile design requires research, planning, defined goals, and testing. The key is to take your time and build a mobile experience that supports your marketing goals.
Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.