SEO isn’t really as big a mystery as many in the industry make it out to be.

Of course there are some general rules when it comes to sustaining a successful SEO campaign, but many of those rules are followed naturally by publishing quality content. However, there are many rumors out there about what you should and shouldn’t do when it comes to SEO and it certainly makes the process more difficult than it needs to be.

Let's dispel the following myths about SEO:

1. SEO is a one time deal. SEO is a constant process, driven by a website’s content. While there are a few exceptions, much of what needs to happen comes into play with every move you make online.

2. Keyword density matters. Stuffing a bunch of useless keywords into everything you post will get you in trouble with Google. Relevant and natural content is what you want to publish in order to be successful.

3. Content should be your only concern. Everyone in the industry say that content is king. While good content is incredibly important, if you do not take other steps to optimize your website for the search engines, your great content will be rendered useless.

4. Trading links is always a good idea. Links back to your website are important, of course, but trading links with websites that have no relation to your business or industry will actually hurt your business more than it will help.

5. Pay-Per-Click (PPC) advertising will hurt your search engine placement. Some in the industry say that it does and others say that it doesn’t. The only way he sees a problem arising is if the ads contain bad code, but even then, it is unlikely that you will be penalized for them.

6. Flash kills SEO. The real statement here should be that Flash “can” kill SEO. If you run your entire website (including navigation) in Flash, there is good chance that it will hurt your search engine ranking. However, including a few Flash elements on your site isn’t going to hurt.

These aren’t the only myths out there about our industry. However, if you write good content, follow the basics and avoid writing for the search engines. If enough people are consuming your content, the search engines will find you.

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