There are a number of easy, but useful ways to get the most of from your SEO campaign. There are five simple tweaks that a website owner can make to improve SEO efficiency and they are almost as useful as most of your larger, overall strategies.
While their competitors are obsessed with the bigger search engine optimization (SEO) picture, small business owners can benefit from making the following simple improvements:
1. Images should be part of an SEO strategy.
Make sure that all of the images you use will benefit your overall SEO strategy. For example, if you choose to upload copyright-free shared pictures, make sure to change the filename, title and alternate text so that they will reflect your targeted keywords.
By doing so, major search engines will recognize the photo as relevant to specific searches and it will help rank the photo in Google’s image search.
2. Permalinks should feature as few words as possible.
URLs should be condensed and their keyword density should be increased.
This will give you an edge over competitors. Your URL will be properly optimized and also easy to remember
3. Businesses need a Google+ page.
Facebook fan pages are an excellent way to boost online marketing efforts. However, if a business wants to gain a real edge, they need to create a Google+ page.
Not only is this Google’s own social media platform, giving it an advantage over others, it is also relatively new, offering business owners an opportunity to get in the door early.
4. Businesses need a YouTube Channel.
Videos can be beneficial to an SEO campaign, but when a business creates a YouTube channel, it can showcase its favorite videos and add links back to its website.
This makes it more attractive to Google and other social media websites.
5. Affiliate links should be tested.
For websites that feature affiliate links, it should be verified that they are “no-follow” links which, essentially, alert Google to the fact that they should not be counted when the search engine assesses the site.
This will keep your SEO efforts focused and will ultimately push your site further up the ladder.
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