Google’s new freshness algorithm reinforces the search engine’s commitment to offer fresh and relevant product information to its users. This new algorithm update means that online retailers urgently need to rethink their product page videos so that they don’t get left behind.

Google’s freshness update was designed to demote websites with low-quality and unoriginal content. This means that many of the websites that rely on the same manufacturer product descriptions that many other retailers display are likely going to take a hit.

Some of the biggest winners in the algorithm update will be those websites that feature a lot of videos. This means that websites featuring video on their product pages have a big opportunity right now, but it also means that they need to be urgent in ensuring that their video content doesn’t go stale.

Consider the following tips for product page video SEO:

Make your videos unique. Don’t rely on manufacturer descriptions. Instead, create your own original and unique videos.

Keep your content fresh. Don’t be repetitive and change up your home page to feature your latest videos for extra exposure. Try to get fresh videos up quickly and often. Use videos to respond to online conversations or to feature topics related to your industry.

Listen to your visitors. Pay attention to what people are saying on your site and elsewhere. Use these conversations about your products or your industry as inspiration for new topics. Also keep an eye on what people are searching for and adjust your videos accordingly. You can also organize customer feedback and create video content that responds to their needs.

Keep it social. Social networking is vital to SEO success. So, duplicate your website video SEO efforts on your social media sites as well. When you upload new video content, post it to your Facebook, Twitter, YouTube, Pinterest, and other social media channels.

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