The white hat SEO mantra tells us that content is king. Of course, this is true and creating content that is engaging, relevant and link worthy takes time, skill and, sometimes, a lot of money.

Whether the cost of great content is associated with your own time or an actual line item expense to hire someone to write for you, there is an expectation that great content is going to offer some organic benefit to your business website. Unfortunately, he notes, that doesn't happen automatically and great website content still fails or is outperformed by inferior content, because it wasn't marketed properly.

Great content is simply an asset. It is an opportunity to utilize its SEO benefits in a link, increased rankings, more sales or organic traffic.

However, content needs to be nurtured so that it can grow and work to a business's advantage.

Pushing Your Content

The idea behind nurturing content is to work to have it linked repeatedly.

Let's say you have a great piece of video content. Just uploading it to YouTube and hoping that it is found isn't going to work.

Whether it is a video, an infographic, a how-to guide, or any other form of content, businesses need to get the word out. This can be done by sharing the content on social media websites, with industry bloggers, journalists, on content directories and with customers themselves.

The bottom line here is that when you publish a piece of great content, you need to link to it from every social media site possible, to ensure that everyone in your network is aware of it. It should also be mentioned in press releases, forums and on industry blog. This is the best way to ensure that your great content doesn't go unnoticed.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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The beauty of having a business blog associated with your website is that it can rank in the search engines right along with your company’s main website and social profiles. In fact, individual blog posts can rank extremely well for long-tail keywords, if set up properly. Your business blog, when combined with all of your company’s other online real estate, will help build your brand.

In order to make this a reality, of course, your entire business blog, as well as every post, needs to be properly optimized the same way every page of your website is optimized.

Here are three ways to make your business blog more search engine friendly:

  1. Optimize each and every post. It is important to make sure that your blog posts rank well for related searches. In order for it to rank well, each individual blog post needs to be optimized the same way you would each page of your company’s website.

Try writing your post first and then revisit it to see if you can naturally fit more targeted keywords into the content. In addition to making sure there are keywords in the body of the post, you should also try to work keywords into the URL structure and H1 or H2 tags.

The key to optimizing your blog posts is to make sure that they read naturally. If a keyword doesn’t sound right in a particular sentence, don’t force it. There is nothing more annoying to readers than content that is “stuffed” with keywords. Without readers, your rank means nothing.

  1. 2. Link related posts and pages. Once a reader has made it to your blog, the idea is to keep them around for as long as possible. One way to do so is to create an easy-to-follow linking structure. This will help you to link posts together and also link them to other relevant pages that you own and provide the reader with more in-depth information.

With a good internal linking structure you can show your audience that you are an industry expert, encouraging them to delve deeper into your blog. Links are a great way to drive blog traffic to your website, but don’t incorporate too many links. A few useful links are enough to keep users interested without overwhelming them.

  1. Use unique Meta descriptions. Many website owners don’t take advantage of Meta descriptions. Although they are not as important to search engines as they once were, that doesn’t mean they can’t help.

Meta descriptions are actually like little advertisements in the search engine results pages. Use 150 characters to help convince a searcher to choose your blog post over every other listing.

After you write your blog post, come up with a quick optimized meta description that will help that post stand out.

 

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Whether you run a business that employs just a handful of people or a company of 250,000, your business needs a social media strategy for 2012. As more Internet users continue to embrace websites like Twitter, Facebook and Google Plus, now is the time to make social media an integral part of any online marketing strategy.

There are five ways to do just that:

1. Claim Your Name

There is more to social media than Facebook and Twitter.

Businesses need to stake their claim on Google Plus and LinkedIn. They also need to take advantage of any directories available on the websites of any professional associations they belong to.

Even if you can't commit to updating your Google+ or LinkedIn pages, you should at least get them started.

2. Plan and Set Clear Goals
It is important for businesses to come up with clear goals for what they want to get from with social media.

Come up with a plan to meet your goals on a monthly basis and assign the proper resources to it. If you want to make more sales using social media, make sure that your sales force is trained in social media tools.

3. Measure Your Results
Business owners need to be familiar with Google Analytics and Hootsuite.
Google Analytics lets you track visitors to your site for free, for example, and you can see how many visitors came to your site from LinkedIn, Twitter, and Facebook. Klout also offers an easy way to measuring how effective your social media efforts are, with a number and practical suggestions for improvement on a week-to-week-basis.

4. Consider Outsourcing
Ask your web development firm to give you a quote on social media services or recommend someone who does it.
Instead of wasting your existing staff's valuable time on social media, having an outside company manage your social media marketing campaign is usually the best way to go.

5. Link to Your Social Media
Once you have set up your social media profiles and launched them, you should add your Facebook, Twitter, LinkedIn and Google Plus pages to your business cards, brochures, fliers, and any other printed materials you have. Make sure that you publish links to all of your social media profiles on your company website and any other Web properties your company may own.

If you begin to make an effort when it comes to social media, you will see results.

Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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