dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
dzine it, inc. +1.212.989.0813
Elements of a Good Website Design
As a small business owner, you know that your website is the hub of your company and a pivotal part of your marketing and branding effort. Potential clients and customers come to your website specifically for its content, which means that your website's appearance and usability is critical to your online success.
Here are five common web design elements needed to create a great user experience and grow your business:
' Good Navigation: If you do not pay careful attention to how people navigate your website, you can create a frustrating experience for any potential visitor. If people cannot find specific information quickly, they will get the impression that your business is disorganized. A good navigation structure is seamless and keeps visitors on the site longer.
' Calls to Action: Driving traffic to your website is important, but traffic is useless if your primary call to action is buried in a sea of text. Call-to-action buttons are the best way to grab a user's attention. Successful calls to action will guide users and address their needs, while achieving your own business goals.
' Color & Contrast Balance: If your website text does not have sufficient contrast compared to its background, people will have difficulty. In addition to readability, color and contrast can be used to create visual interest and direct the attention of the user. The two can also be effective in organizing and defining the hierarchy of a page.
' Good Content: How you structure your content is a huge factor in your website's success or failure. Most people do not read website content unless it's absolutely necessary, and they prefer to scan information, which is why it is important to establish a strong visual content hierarchy.
' Avoid Clutter: The more items there are on a web page, the more unprofessional it looks. Clutter can also overwhelm, confuse and distract users as well. A cluttered website will affect traffic because visitors won't return if they can't follow the content. This leads to low traffic, a high bounce rate and possibly a poor search engine rank.
These are just a few of the elements necessary for a successful website design. Hiring a professional website designer is the best way to ensure success.
Copyright 2011 dzine it, Inc. Web Design Company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Facebook Opens the Door to Its Massive Data Center
Ahead of the opening of its super-efficient data center in rural Oregon, Facebook did something that no other web company has ever done, by sharing the secrets of their data warehouse. Most of those secret servers rely heavily on open source software and Facebook's move, known as the Open Compute Project, aims to start a similar trend with hardware.
It was open-source software that allowed Mark Zuckerberg, the creator of Facebook, to start the website in his dorm room. Facebook representatives say that the Open Compute Project aims to encourage that level of sharing for hardware, by releasing enough information about the data center and its servers so that someone else can build them. Most other large Internet companies, on the other hand, have historically kept their data center information under lock and key.
Facebook's new data center in Prineville, Oregon, consists of a 147,000-square-foot building that will increase Facebook's overall computing capacity by around half.
The material being made available on the Open Compute Project website (http://opencompute.org) includes detailed specifications of the building's electrical and cooling systems, as well as the custom designs of the servers inside. It is, according to some, one of the most energy-efficient data centers ever built.
For example, Facebook cools its servers with outside that flows over foam pads moistened by water sprays that cool it by evaporation. The building is oriented to direct prevailing winds into the building in both winter and summer. Facility engineers also created an electrical design that cuts the number of times that electricity from the grid is run through a transformer, reducing voltage.
Engineers also came up with a new backup battery design that will keep servers running during power outages before backup generators kick in. However, instead of building a single battery store in a dedicated room, many cabinet-sized battery packs are spread among the servers. This is more efficient, Facebook officials say, because the batteries share electrical connections with the computers around them, eliminating the dedicated connections and transformers that are typically needed for one large store.
These are just a few of the elements that make Facebook's new data center the most efficient around. Now Microsoft and others will able to pick elements from Facebook's design. However, company officials say that poses no threat to Facebook which is successful because of the product it offers and that is why they decided to help others build their own energy-efficient data centers.
Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Tips on Mastering Local Search
Google has been putting a lot of effort into adjusting their algorithms for local search results.
This is the single biggest change to the Google search algorithm in years and has resulted in a whole new approach to search engine optimization. In the past, the best thing a business could do was to make sure that a website’s on-page factors were up to snuff, submit the website to Google local and cross your fingers.
Today, a whole lot more goes into local optimization. Consider the following steps if you want to do well in local search:
• On-Page SEO: Your small business website’s on-page factors must be properly optimized for not only your primary keyword phrase, but for your location as well. When determining how to choose a location, ask your friends and colleagues how they search for local services. Ask them whether it is by nearest city, town or county.
• Submit Your Website to Google Places: If you don’t tell Google about your website, your business won’t perform well for local search. Do a search for “Google Places” and, once there, fill out the fields to include relevant information about your business. Include the phrase that your website is optimized for in the description and in any other relevant fields. Also be sure to add pictures (with your geo-targeted keyword phrase in the file name) and use your physical address rather than a P.O. Box.
• Sculpt Your Local Search Quality Signals: Did you know that there are other web properties which contain similar information that may exist on your Google Places profile? This provides added confidence that you run a legitimate business that is worth indexing. These signals can include Yelp, Merchant Circle, Angie’s List, Facebook, Foursquare, LinkedIn and more. Make sure that the information on these sites is accurate so that you can add to Google’s confidence that you are a legitimate business.
Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Why Everyone Hates Your Website
There are a number of reasons why your website may not behave the way it should. Quite often, website owners are unaware of the possible issues that could slow the growth of a business website.
Refer to the following list of issues that can hurt a website's chances for success:
' Too Many Google Ads: Monetizing a website is good practice, but covering your pages with Google advertisements is only going to turn customers off.
' Poor Load Time: Customers want answers fast, so a website must load quickly if it is to be successful.
' Poor Graphics: Make sure that the graphics used on your website appeal to your target audience.
' Poor Layout and Poor Navigation: Easy navigation is the key to a successful website. Confusing layouts will turn customers off.
' Too Much SEO: Optimizing your website is important; just don't forget who your target audience is. You are writing content for your visitors first and the search engines second.
' Lack of Contact Info: Having visible contact information on every page of your website is a must if you want to gain user confidence.
' Broken Links: Routinely check your website for broken links. Users hate clicking on links that do not work.
Be sure to go through your small business website with a fine-toothed comb and use this checklist to guide you.
Copyright 2011 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Twitter's 'People' Search Offers Users a Great SEO Opportunity
Twitter has recently announced that it will help users to find accounts related to their interests through the company's updated 'Who to Follow' page and through a new 'People' search results tab.
For small business owners that already use Twitter or have considered becoming part of the micro-blogging network, this news means that it is going to be easier for relevant audiences to find those businesses. Of course, it will not happen without a little effort on the part of those business owners who will need to market themselves with SEO-friendly bios and thought provoking, industry-related Tweets.
In the past, Twitter only recommended that users follow accounts that contained exact search phrases in the usernames. Now, the company will include Bio information in the data that is used to provide relevant results. It is likely that Tweet content may also be influencing Twitter recommendations as well.
With this in mind, it is important for small business owners, social media marketers and everyday Twitter users to make an effort to get the full search engine optimization value from their Twitter content using relevant keywords and phrases. In doing so, users will have a better shot at becoming one of Twitter's coveted 'who to follow' recommendations.
Copyright 2011 dzine it, Inc. web design new york All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
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