Pay-Per-Click advertising is available to anyone who wants to monetize their site or blog. People buy advertising with a PPC company, like Google’s AdSense. The Pay-Per-Click company then lets webmasters and bloggers sign up for free accounts. The site owners get to choose the format for the PPC ads. The Pay-Per-Click company generates an ad code. The site owner places the code on their site and within a short amount of time the ads appear. Any time a visitor clicks on one of the ads, the advertiser pays the Pay-Per-Click company and the Pay-Per-Click then gives the site owner a portion of the profit.
Pay-Per-Click advertising can be an effective way of selling goods and services. If you’re aiming to build brand awareness or launch a new product, pay-per-impression advertising may be appropriate.
PPC advertising costs relate to the number of visitors your site receives, not the number of times that your ad is shown. This ‘pay-per-performance’ model also allows advertisements to be delivered only in certain geographical locations and only on sites with related content. The aim of this targeted traffic is to lead to not only a higher number of visitors to your site but to convert those visitors from browsers into buyers.
PPC providers allow you to set upper limits on your cost-per-click and total daily spend, meaning you only spend as much as you want. You can monitor the results of your campaign in real time and poor ad performance can be adjusted in light of the results achieved.
Pay-per-click advertising has a quick set-up and money spent can immediately translate into clicks through to your site. PPC advertising is a great companion to Search Engine Optimization (SEO) campaigns. An SEO campaign can ultimately produce more visitors to a website, but the results may take time. If you need to generate online revenue immediately and have a business model which can support cost-effective PPC advertising, then a PPC campaign is a good complement to SEO as part of your internet marketing strategy.
Skillful implementation of Pay-Per-Click advertising is important to realizing the advantages of this marketing strategy. Hiring an experienced PPC professional can really help make your Pay-Per-Click campaign successful.