Landing pages are an important element of any business website. Creating an effective landing page that converts is essential to success. Once a person lands on your website, whether it be the homepage or product specific page, how you layout your content is crucial when it comes to grabbing attention and getting people to engage more or to call.

There are several design concepts and ideas to think about when creating an effective landing page. First, landing pages should be intuitive and make it easy for users to take action. Visitors to your website should grasp quickly what they are looking for. Make it clear to people that they are in right place with very strong and relevant messaging above the fold. Online visitors tend to visually scan for information until they find what they’re looking for. Information is best digested in small bites, along with clearly designated headlines to make scanning easy. Indicators with small sections of text are optimal for the layout of a successful landing page. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they’ll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible. People have short attention spans and it is important to consider that when designing your landing page. Try to find a way to strike a good balance of disseminating information with the right amount of text.

Avoid visual clutter.  Images and graphics are good – but too many can be distracting and slow down the load time of your pages. The longer it takes to load your site – the more likely you are to lose that potential customer. Keep things simple, and make sure the images you use on your landing pages support — not distract — the pathway to conversion.

Calls to action need to be part of your layout and need to ‘pop’ off the page. Consider using contrasting colors to call attention to such elements such as “request a quote” or “sign up now.” Make sure it’s easy for visitors to see where they should complete that action.

Be sure to put your brand on top of all pages.  People should know exactly where they are. This is particularly crucial for visitors who come to your landing pages from search and social media – external non-branded sources. Once you’ve decided on placement for your logo, be consistent by maintaining that position on all your landing pages.

Lastly, consider adding social media support to your landing pages. Adding third-party credibility to your content and offers can help boost conversions. For example, you might embed tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page. Testimonials can also be effective.

Since landing pages are a key part of a successful marketing strategy and lead generation efforts, every campaign you run and offer you create should be tied to a custom landing page — as opposed to a general homepage.  Keeping the ideas above in mind will help put you on the right conversion path to success.

Pinterest

Social Media site Pinterest has added a new feature – price alerts that will now let its members bookmark an item they want to buy and receive an email alert when the price goes down.

The new feature comes after Pinterest’s added the “pin price” feature which allowed merchants to add price tags and description to pins, allowing allows users to see the current price of their pinned items.

Pinterest users can set up alerts for products like home goods, clothing, and electronics. Users can activate price alerts simply by pinning items to one of their boards and they will be notified via email when the price has dropped. To avoid unintentional spamming, Pinterest says various prices will be consolidated into as few emails as possible. If the email frequency is still too high, the user can customize it in their settings.

Since rolling out the new “pin price” format to retailers in May of this year, Pinterest said that companies and their shoppers have placed tens of millions of product pins on the network that include the company’s logo, a brief description of the item, and the price.

Early results show that product pins have higher click-through rate than regular pins, Pinterest said.  The new price drop alerts should help users take a step towards actually purchasing the items they see.

Pinterest has become the Internet community’s place for virtual window-shopping. Typically, users pin items that they hope to have but may never even buy at all.   With the introduction of these new price drop features. Pinterest hopes to add value to the pins on their site to both retailers and consumers.  Merchants can sign up through the developer site.

Pinterest

Summertime is a popular time for taking a vacation.  People enjoy the warm weather and often put work aside.  But while taking a vacation might be good for your emotional well being – taking a vacation from your website is never a good idea.  Keeping your website fresh and updated is an important tool for online success.

Your site may be live – but just having a site online is not enough to keep it thriving. Updating and maintaining it is a key factor in attracting new customers – and keeping existing ones.

Search engines like websites which change regularly and regard the ones with the most recent content as most relevant to web surfers. If you fail to update and add unique content on a regular basis your site is sure to fall down in the search engine rankings.

If your last post or last new item is old – people who do visit your site won’t find the latest products or information and are sure to think your company is out of touch or even defunct.  Keeping everything new and current lets potential customers know that your company is getting better each week.

The more interesting your website content, the more likely people are to notice it and discuss it – perhaps on social media networks, on their own blogs or they might even link to it from their own company website. The more often you update your website with something interesting, the more likely this is to happen and the more likely your website is to get noticed.

There are some simple and minimally time consuming ways to keep your site fresh.  Incorporate a blog or have a “news” section. If you’re not sure what to talk about, think about the industry you’re in and what your potential customers might be searching for online. You might choose to comment on a news story or give your opinion on something that relates to your sector, or maybe discuss upcoming industry events or new product releases. Adding client testimonials to your website is another good way of adding fresh content regularly, especially if you have a lot of customers and regularly receive good feedback.  And of course add new images and videos.  Images are also a great way to gain ranking.

So don’t take the summer off and forget about your site.  There are many ways to keep your site current and make it more attractive to customers and search engines.

Pinterest
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