Social Media site Pinterest has added a new feature – price alerts that will now let its members bookmark an item they want to buy and receive an email alert when the price goes down.

The new feature comes after Pinterest’s added the “pin price” feature which allowed merchants to add price tags and description to pins, allowing allows users to see the current price of their pinned items.

Pinterest users can set up alerts for products like home goods, clothing, and electronics. Users can activate price alerts simply by pinning items to one of their boards and they will be notified via email when the price has dropped. To avoid unintentional spamming, Pinterest says various prices will be consolidated into as few emails as possible. If the email frequency is still too high, the user can customize it in their settings.

Since rolling out the new “pin price” format to retailers in May of this year, Pinterest said that companies and their shoppers have placed tens of millions of product pins on the network that include the company’s logo, a brief description of the item, and the price.

Early results show that product pins have higher click-through rate than regular pins, Pinterest said.  The new price drop alerts should help users take a step towards actually purchasing the items they see.

Pinterest has become the Internet community’s place for virtual window-shopping. Typically, users pin items that they hope to have but may never even buy at all.   With the introduction of these new price drop features. Pinterest hopes to add value to the pins on their site to both retailers and consumers.  Merchants can sign up through the developer site.

Pinterest

Summertime is a popular time for taking a vacation.  People enjoy the warm weather and often put work aside.  But while taking a vacation might be good for your emotional well being – taking a vacation from your website is never a good idea.  Keeping your website fresh and updated is an important tool for online success.

Your site may be live – but just having a site online is not enough to keep it thriving. Updating and maintaining it is a key factor in attracting new customers – and keeping existing ones.

Search engines like websites which change regularly and regard the ones with the most recent content as most relevant to web surfers. If you fail to update and add unique content on a regular basis your site is sure to fall down in the search engine rankings.

If your last post or last new item is old – people who do visit your site won’t find the latest products or information and are sure to think your company is out of touch or even defunct.  Keeping everything new and current lets potential customers know that your company is getting better each week.

The more interesting your website content, the more likely people are to notice it and discuss it – perhaps on social media networks, on their own blogs or they might even link to it from their own company website. The more often you update your website with something interesting, the more likely this is to happen and the more likely your website is to get noticed.

There are some simple and minimally time consuming ways to keep your site fresh.  Incorporate a blog or have a “news” section. If you’re not sure what to talk about, think about the industry you’re in and what your potential customers might be searching for online. You might choose to comment on a news story or give your opinion on something that relates to your sector, or maybe discuss upcoming industry events or new product releases. Adding client testimonials to your website is another good way of adding fresh content regularly, especially if you have a lot of customers and regularly receive good feedback.  And of course add new images and videos.  Images are also a great way to gain ranking.

So don’t take the summer off and forget about your site.  There are many ways to keep your site current and make it more attractive to customers and search engines.

Pinterest

Choosing the best keywords for your website SEO is important.  Keywords are what we type in when we are searching for products, services, and answers on search engines, an act that people all over the world have done over a billion times. One of the important ways to optimize your website’s pages for search is to assign keywords to those pages. They are important for both organic ranking on the search engines as well as PPC or paid ad campaigns. The implications for a business to select the right keywords therefore are big. Deciding on them is a balancing act between art and statistics.

When choosing keywords, start by thinking about whom your target audience is and the focus of your website.  Make a list of words and phrases that will lead to your site when entered into search engines.  For example, if you are selling rugs – consider not only the actual word “rugs” but also carpet, floor covering, carpet brands and so on.  They should be word specific as well as related to the content.  Ask yourself if searchers will find what they are looking on your site when they search using these keywords?

Search for the term/phrase in the major engines.  It is important to also see which websites already rank for your keyword.  This gives you valuable insight into the competition, and also how hard it will be to rank for the given term. Are there search advertisements running along the top and right-hand side of the organic results? Generally if you see many search ads it signifies a high value keyword.  Multiple search ads above the organic results frequently means that it is a highly lucrative and conversion-prone keyword.

Let’s say you own an online pet shop that sells all kinds of animal food and pet equipment. To rank highly for the keyword pet would probably be at the top of your search engine marketing goals. And yet this may not be a profitable keyword that will drive relevant traffic to your site. That is because, from an organic SEO perspective, you are unlikely to rank highly for this term unless you are a huge, highly authoritative site—or lucky enough to be 1-800 Pets.com, knowing that Google rewards keywords that match website addresses.

In this case, you would do well to go after more specific keywords such as dog food, Eukanuba, fish tanks, etc. Not only is the competition for these terms less fierce but, from both an SEO and a PPC perspective, those more specific keywords are going to have a significantly higher conversion rate to purchases on your site. Try to focus on the hundreds or even thousands of more specific keywords that more closely match the services, products, brands, and locations that you sell or serve. Be sure to use these keywords throughout your site copy in your tags and where they make sense.

Not sure how what terms will work and how to choose – Consult with your SEO expert and marketing firm. There are also tools available through Google such Google Ad Keyword Tool and through Google Analytics that can help.

Keywords are an important foundation for an SEO campaign. The right keywords offer an important potential for any campaign to be successful.

Pinterest
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