Social media giant YouTube will add a new “Top Fans” feature to its platform– a way to make it easier for video makers to reach out to people who like watching their videos. The new “Top Fans” feature will let them message some of their viewers, using the “Circles” feature from Google+.

This new feature is built in as a new page inside the main Video Manager section as a separate dashboard. Creators will be able to track not just what other videos these “top fans” are sharing but lists the other creators these fans are subscribed to. Creators will be able to then send out exclusive messages or share content with these special fans..

In order to use Top Fans one has to link their Google+ account with YouTube, and once the accounts are synced, Top Fans will group these influential supporters in a separate Google+ circle. Users in the United States with over 5,000 subscribers can sign up for the service.When Google Plus is connected to a creator’s YouTube channel and they’ve created a circle of top fans, they will be able to view demographic details about these top fans

Currently YouTube encourages people to “subscribe” to their favorite video makers, but doesn’t really let video makers send messages to their subscribers.

The addition is part of YouTube’s continued efforts to improve value for its video partners.

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The latest version of Mozilla’s browser Firefox 23 has been redesigned to include a “share” button at the top navigation bar bringing social media elements to the forefront of the free web browser.

The “share” feature is more or less your own personal share button that works in similar fashion to the share buttons you find embedded on many websites these days. This is great for marketing and it is convenient to use, as you do not have to visit the social network to share links anymore if the site itself does not offer buttons of its own. The new button “allows a user to post an interesting article to your profile, share ideas in a private message or email, all without leaving the Web page you are visiting.” The share button connects to Facebook Messenger for Firefox and Cliqz and will eventually integrate with other social media services and apps. Other popular services such as Twitter, Google+ or Tumblr are not available as of now.

In order to use the new feature you have to have added one of the supported providers to the browser.  The new share button is added on the left of the first button. It always looks the same but the small overlay that opens up is customized based on the service that you select.

The Facebook Share button for instance lets you share the website that is in the active tab in the browser. You can select to share it to your timeline, on a friend’s timeline, to a group, in a private message or on a page that you manage / administrate.There is also the option to change the visibility of the information before you hit the share link button. You can switch between all installed providers without closing the window.

The company started incorporating social media into the web browser last year with a Facebook integration and soon added Cliqz, Mixi and msnNOW. Other social features on Firefox include the persistent sidebar, which shows status updates and instant messages from friends that follow the user as they browse the web.

 

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Landing pages are an important element of any business website. Creating an effective landing page that converts is essential to success. Once a person lands on your website, whether it be the homepage or product specific page, how you layout your content is crucial when it comes to grabbing attention and getting people to engage more or to call.

There are several design concepts and ideas to think about when creating an effective landing page. First, landing pages should be intuitive and make it easy for users to take action. Visitors to your website should grasp quickly what they are looking for. Make it clear to people that they are in right place with very strong and relevant messaging above the fold. Online visitors tend to visually scan for information until they find what they’re looking for. Information is best digested in small bites, along with clearly designated headlines to make scanning easy. Indicators with small sections of text are optimal for the layout of a successful landing page. Use clear headers and sub-headers, use easy-to-scan bullet points to explain what they’ll get from the offer, emphasize key points using bolded text or italics, and keep things as brief as possible. People have short attention spans and it is important to consider that when designing your landing page. Try to find a way to strike a good balance of disseminating information with the right amount of text.

Avoid visual clutter.  Images and graphics are good – but too many can be distracting and slow down the load time of your pages. The longer it takes to load your site – the more likely you are to lose that potential customer. Keep things simple, and make sure the images you use on your landing pages support — not distract — the pathway to conversion.

Calls to action need to be part of your layout and need to ‘pop’ off the page. Consider using contrasting colors to call attention to such elements such as “request a quote” or “sign up now.” Make sure it’s easy for visitors to see where they should complete that action.

Be sure to put your brand on top of all pages.  People should know exactly where they are. This is particularly crucial for visitors who come to your landing pages from search and social media – external non-branded sources. Once you’ve decided on placement for your logo, be consistent by maintaining that position on all your landing pages.

Lastly, consider adding social media support to your landing pages. Adding third-party credibility to your content and offers can help boost conversions. For example, you might embed tweets from users who have downloaded your content and said nice things about it, or asking if you can quote someone who left a nice message on your Facebook page. Testimonials can also be effective.

Since landing pages are a key part of a successful marketing strategy and lead generation efforts, every campaign you run and offer you create should be tied to a custom landing page — as opposed to a general homepage.  Keeping the ideas above in mind will help put you on the right conversion path to success.

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