A new study by the Pew Research Center’s Internet & American Life Project shows that while millennials still comprise the majority of social media users — other generations are adopting the technology as well.
The study found that use of social media among internet users aged 65 and older has tripled over the past 4 years. Pew researchers found usage has grown from 13 percent in the spring of 2009 to 43 percent in 2013. In addition, six out of ten internet users between the ages of 50 and 64 are using social networks.
The study shows that most adults are now on social media: 89 percent of internet users between 18 and 29 and 78 percent of internet users between 30 and 49 are using these networks. Overall, 72 percent of online adults are now connecting on social networking sites, compared to 8 percent in 2005.
Twitter, however, still reaches a younger crowd — 30 percent of the site’s users are between the ages of 18 and 29, and they represent the largest group on the network.
The Pew Research Center’s Internet & American Life Project has been studying online adults’ social networking site use since 2005.