Color blocking is a web design trend that has become an increasingly popular and effective tool for creating successful websites. With this technique – designers use two or three totally different colors in square (or rectangular or even curved) colored boxes together to make a statement. The trend started in the world of fashion and has quickly become popular with web designers.
Color blocking can be mixing colors in the same tone or same family such as all pastels or all neon colors. Another key to successfully using color blocking is to mix colors that are not under one tone. An example of this would be to mix complimentary in-style colors such as charcoal gray and yellow.
Color blocking is used on all kinds of sites creating a high-impact result that instantly attracts attention and gets people interested. You can use them as a backdrop for text, images or to guide people around your site. Using color blocking techniques to highlight text is a great way to point out the most important words on your site. Pairing color blocking and images can produce beautiful and interesting visuals. The use of bright colors in color blocks is a great way to direct a user’s attention to the points you want noticed first — making it easy to get visitors to focus on what you want them to.
The key to color blocking’s success is to keep everything simple – from color choices, to image and photo selection to proportion and size. It is this simplicity that makes this trend popular and sustainable.
When executed properly, color blocking can be an efficient and attractive way to create strong visual interest on your site, one that will have vast appeal and benefits.