First and simplest on your list should be website maintenance. Start by updating the copyright year in the footer of your website. Doing this will be a signal to those visiting as well as search engines that the site is active and somebody is home.
Go through the title tags for your homepage, landing pages and product pages and add value to them to incentivize searchers who are reading search engine results pages to click onto your page and not your competitor’s. Examples: “Sale/Clearance” “Free Shipping”, etc. Also, make sure each product page has its own meta description that specifically addresses the product/subject it pertains to.
Doing the above might help you meet another resolution – that is to increase website conversions. Take a look at your logs and analytics. Use this data to find areas where traffic is falling off, conversions have sunk or bounce rates have increased. Enhance your search engine optimization (SEO) and research new possible keywords or question searches such as “where do I find” and “learn more about” that may lead directly into your site.
Check your links. This might feel like a boring maintenance job, but you need to do this to make sure all is working properly.
Clean up your text. Is everything written as well as it can be with no grammatical errors or broken English? Is it compelling? Maybe this is the year to hire a marketing copywriter who can improve your conversions and search engine results with their skilled writing.
Upgrade software, plug-ins, blog themes, forums software, and any back-end applications you use. In the case of many of these, new things are being added all the time such as photo galleries and social networking tools.
The beginning of the New Year is the perfect time to re-evaluate why your web site exists and to inspect its performance. Add it to your yearly list of rituals to help ensure your business and website is a success in the coming months.