Poor Design = Poor Security for Business Websites

Posted on September 1, 2011 by dzineit

Many website developers are focusing too much on the cosmetics of a website, such as the look, speed and ease of access to the site. As a result, developers are not spending enough time writing secure codes and delivering a hard infrastructure, leaving websites and web applications vulnerable to attack.

A recent report noted that in the last three years, nearly 70 percent of the top 100 websites have either hosted malicious content or contained redirects to illegitimate websites.

In the past three years alone, many respected companies and their websites have been targeted by malware. Examples include Sony, RSA and several financial institutions, proving that even the most respected organizations can be compromised.

Thankfully, companies seem to have recognized the need to plug security gaps and the same report estimates that spending on web security will grow at a rate of eight percent between 2011 and 2015.

Businesses are urged to consider real-time analysis and inspection of their web content to ensure that users remain safe.

The use of Web 2.0 services, the need for social media access, and the introduction of an increasing number of new Internet-enabled mobile devices, means that the real-time elements of web protection must consider the requirements of both corporate and social use.

Copyright 2011 dzine it, Inc. web design company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
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How to Create Great Ad Copy

Posted on August 31, 2011 by dzineit

While there is a clear difference between traditional and online marketing, mostly when it comes to technology, website coding, and how we measure success, you cannot neglect the importance of ad copy. The purpose of great ad copy, when we look at it from an online marketing perspective, is that it is compelling enough to get prospective customers to click, sign up, request more information, or make a purchase.

Consider the following advice to ensure that your online copy generates the leads or sales you’re looking for:

Cut to the Chase. In this day and age, first impressions are made within seconds. If you are advertising online, you need to connect with your target audience, describe how you will meet their need, and give them an easy way to take action – all within seconds. A good rule of thumb is to use images to drive your message.

Call Them to Action. Online, it is all about the power of suggestion.  Always close your ad copy with a simple, but persuasive message. Let consumers know that there is value in taking immediate action (free shipping for a limited time, for example).  Let them know that you understand what they want and you are willing to help them get it easily.

Make it Easy.  If you want your potential customer to take action, you have to make it easy for them. Help them get exactly what they want and get them on their way with just one or two clicks.

Test and Retest. Not every ad is going to work the first time around and technological changes are always driving the search market. That is why A/B testing is vital and should be done on a regular basis.

Study your Results. Use an analytics platform to track which type of advertising and copy has proven to be most effective.

Obviously, there are many ways to advertise online, but they all require compelling ad copy. Don’t lose sight of the importance of quality advertising copy for your online marketing campaign.

Copyright 2011 dzine it, Inc. web design marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Design Practices; Internet Marketing

Finding a Balance between Branding, PR & SEO

Posted on August 30, 2011 by dzineit

The biggest challenge for new websites is convincing the major search engines that it provides the high quality content that users are searching for.

While technical on-site search engine optimization (SEO) techniques play an important role, branding is also a crucial element of the puzzle.

  • Inbound Links: Links from trusted websites back to your website help search engines to recognize the importance of your online presence.
  • Social Media: This is the other major area we all talk about as a source of endorsement. Social media mentions and links, likes, shares, or tweets, are all part of the equation.
  • Brand Names: When people search for your company or product name, it can be an important indicator for the search engines. This is why brand recognition is essential for the success of any business.
  • Engagement: Search engines measure consumer engagement with your content. The more you engage users, the better chance you have for success.

Now that you know exactly what the search engines look for when determining your website’s authority, you need to successfully secure all four elements listed above and tie them together for maximum results.

Here’s how:

  • Promotion: If you want to support your SEO goals and see them turn from dreams to reality, consider going old school. Organize PR events, news coverage, social media campaigns, interviews and more, as they will play a huge role in growing your business. Why? When you create visibility for your business and get people interested in your product or service, it will definitely transfer to your online efforts.
  • Great Results: Make sure that you are giving your website users the best experience they can get. Provide the answers that your customers want, right there on the first page. Make it easy for them to navigate through your website and contact you. When you make it easy for visitors to navigate your website, you make it easy for them to trust in you and your business. In turn, you’ll make it easier for the search engines to recognize the importance of your business.
  • Readability: This doesn’t just refer to your human visitors (though they are just as important), but to the search engines as well. Your website’s content should be easily read by search engine spiders or, regardless of how popular you become with users, your rise to the top of the search engines will never come.

When looking to promote your business online, you cannot rely solely on links. In order for a business to be successful among the search engines, it needs to take the “big picture” into consideration and determine how multiple search signals can work together for success.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Internet Marketing

GE Goes Green; Scales Back Offshore IT Projects

Posted on August 29, 2011 by dzineit

United States multinational conglomerate corporation and electrical giant General Electric (GE) recently announced two major IT initiatives. These include a planned new high-efficiency data centre and a plan to employ more in-house IT staff.

Going Green

The new data center, located in Louisville Kentucky, has received platinum certification in the Leadership in Environmental Energy and Design (LEED) building efficiency standard, through the use of high-density servers to reduce floor space by 50% compared to the facility it is replacing. GE has also introduced high-efficiency cooling systems allowing the company to cut energy consumption by 34 percent compared to other LEED-certified buildings.

The new GE data center is located in an existing facility and the company states that it sourced more than half of the building materials locally, making even the construction energy efficient.

The new facility was built to support the company's appliance and lighting division and is part of an initiative that includes a $1 billion investment in various 'manufacturing centers of excellence', that are expected to create 1,300 jobs by 2014.

Bringing IT Home

Earlier this month, the company, known for offshore outsourcing, confirmed that it would hire 1,100 IT workers in the United States. Recently, the company's president of business solutions said that the company was rethinking its longstanding practice of offshore outsourcing, noting that having in-house development resources will improve the company's ability to deliver more user-friendly applications.

The new IT workers will be located near Detroit, Michigan.

Data Center Technology

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
IT Technology; News

Google Has Unveiled New & Improved Website Links

Posted on August 29, 2011 by dzineit

New and improved sitelinks have been confirmed by Google and are already showing up on the search engine giant’s search results pages. Their aim, according to company officials, is to improve the organization and quality of search results and it appears that they have succeeded.

Google “sitelinks” are displayed underneath a search listing within the search engine results pages (SERPs) and offer direct navigation to deeper pages within the website.
The sitelinks featured within Google’s SERPs have been dramatically changed and updated. Each section of the site is clearer than ever before and includes full size links, a URL and a snippet of text.

Google says that with improved sitelinks users can expect greater visibility, flexibility, clarity and quality within the SERPs.

Currently, the improved sitelinks only appear for navigational searches that involve brand names. In this case, the user already knows exactly what they are looking for when carrying out a search which can potentially make finding the right page faster and more convenient.

Copyright 2011 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

 Pinterest
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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
SEO
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