With the release of the new iPad, Apple is once again redefining the tablet experience and pushing the boundaries of how we use the Internet. That is why it is time for business owners to evaluate how their brand’s web presence caters to tablet users.

There are a number of ways a business can make its brand excel in the tablet revolution.

Prepare Your Site for High Definition

Similar to the way broadcasters were forced to make adjustments as a result of high-definition technology, the new iPad is expected to force businesses to make websites high-def friendly. On the new iPad, your website is likely not going to look the same as it did on previous tablets.

The original and second-generation iPads both have a screen resolution of 1024 x 768. The new iPad’s screen resolution is double that, rolling out at a whopping 2048 x 1536.

The new iPad will feature images that are crisper and sharper than ever before, making them pop off the screen. Although existing apps will be updated automatically in response, if a developer takes a little time, they can create earth-shattering results.

As a result, there needs to be a greater emphasis on high-quality imagery, colors and overall attention to design details.

 Prepare Your Site for Voice and Gesture Controls

Voice and gesture controlled interactions are rapidly becoming a reality.

The new iPad does not include Siri, but it does include a voice dictation feature, signaling that voice and gesture enabled websites are one day going to be part of the web experience.

Siri currently works with a few of the iPhone’s built-in apps, but when Apple opens Siri up to third-party developers, the possibilities will be endless. Develoeprs will have the opportunity to create Siri-friendly apps.

To prepare, business owners need to focus on key customers and their most important tasks while considering how their current apps can be improved through voice-controlled interactions.

Prepare Your Site for a Tablet Revolution

With the explosive growth of tablets and mobile devices, people are accessing the web on an increasing array of devices. Consumers now expect their favorite websites to work equally well on their desktop, smartphone and tablet.

Creating separate sites for every possible device can be expensive and difficult to manage, which is why website owners should use responsive web design, which utilizes one set of code to display content effectively across various devices.

A responsive design responds to a user’s behavior and environment based on screen size, platform and orientation. Depending on the device, the website will switch to accommodate for resolution, image size and scripting abilities.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Ecommerce websites have traditionally had several similar traits.

Most ecommerce websites feature little copy, a lot of duplicate content and a huge product catalog, but these traits make it difficult for a website to achieve a good search engine rank.

However, there are certain best practices that ecommerce website owners can employ as part of an ongoing SEO campaign that will help them to gain ground with the major search engines.

Humans Rule
Search engines are not only looking for unique content when the crawl the web, but they are also looking for quality content.

Experience level, page layout, bounce rate and traffic diversity are important factors in determining a website’s search engine rank. A great way to get this kind of content, at little to no cost, is by encouraging users to upload reviews, comments, photos and videos. After all, content offered by current customers will likely best match the search query of potential customers.

Avoid Duplicate Content
Duplicate content can lower your search rank. To minimize duplicate content, he suggests canonicalizing links, submitting URLs to Google, syndicating content and, when content is being reused without permission request that Google remove the page.

The more control you have over content duplication, the more likely it is that your page will rise through the search engine ranks.

Focus on Strengths
Prioritize your best products, because the bulk of a website’s sales typically come from a small percentage of their products.

Business owners should focus on marketing these hot products and offer direct links to them from the homepage.

Keep It in the Family
If Google is the search engine that a business owner wants to target, that business owner needs to take advantage of Google products.

Consider, for example, using the Google Merchant Center which allows site owners to upload product feeds for better placement in Google Product Search.

Be Social
While most ecommerce businesses already have a Facebook Page, Google Plus has become increasingly relevant to the social landscape. Ecommerce website owners need to be more active on Google Plus if they want to increase their chance of acquiring a more prominent place on the search engine results pages.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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