Search Engine Optimization (SEO) and Social Media have a lot more in common than most small business owners currently recognize.
From individuals to large corporations, social media has become a vehicle to get their name and voice heard online. Unless the motive is purely based on socializing, the use of common SEO practices as part of a social media marketing campaign is one of the most effective ways to achieve online recognition for a business or brand.
There are many easy ways to incorporate proven SEO tactics into Twitter Tweets and Facebook updates. First, each should be fresh, relevant and engaging, and include one or two relevant keywords. Business owners should be careful not to go overboard with their posts and tweets by staying focused on offering followers good content that features important messages.
Because social media interactions are so instantaneous, it is important for users to get their message across quickly and as simply as possible, and avoid keyword stuffing at all costs. It is also important to avoid “spinning” any of your previous posts because nothing turns followers off more than redundancy.
While many users fail to recognize the importance of optimizing social media posts, it serves an important purpose. For example, if a Tweet or post goes viral, SEO techniques will help facilitate higher rankings, allowing for greater ease in finding the popular post, thus increasing the possibility of further distribution. The ultimate goal is that an authoritative source, such as a news agency, will pick up the post and run with it.
There is strong evidence that search engines will ultimately incorporate their search queries with Tweets, Facebook posts and LinkedIn information.
It is a proven fact that the combination of SEO and social media generates real targeted traffic and gives businesses a steady flow of lead generation.