We have all experienced an incident where we have visited a website for a specific purpose, only to find ourselves wandering aimlessly. This just goes to show the importance of ensuring that your own website is built to avoid customer frustration or confusion.
A recent study regarding user experiences online found that most websites are not doing their job, with only three percent of 1500 websites studied making the grade. So how does a website create a positive user experience, regardless of size or industry?
There are four ways.
To establish trust with users, a company needs to focus on sharing its privacy policies with its users, as well as invest in proper security measures to protect users and their information.
The more transparent a company is, particularly with respect to its online presence, the better the likelihood of gaining the trust of its customers and clients.
Create Good Navigation
If users cannot find what they are looking for on your website, their visit was an absolute waste of time.
Websites should offer clear and simple navigation, paying close attention to the steps necessary to complete every possible action.
Focus on Presentation and Design
We are currently in the age of using video and images to push a product or service. Websites that are too text heavy can take a toll on the attention span.
Use appropriate images to break up text and offer video as much as possible.
Also remember the importance of mobile compatibility because it seems that, these days, online search using mobile devises is on the rise.
Don’t Forget About Your Goals
Always go back to your original corporate strategy.
It is important for businesses to eliminate any superfluous information and, instead, underscore the company’s true strategic advantage.
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