When first entering the realm of social media, it can be somewhat daunting, to say the least. Every social network has its own set of best practices, rules of engagement, and social norms, and it is important to know them inside and out.
In addition, all social networking websites operate differently and have their own quirks and bugs to work through. That’s why, anyone that is new to social media start with one social network to get their feet wet, and then branch out and explore others.
Consider the following list of social networks that every business website owner should take advantage of:
- Facebook – Facebook is one of the best social networking sites for driving traffic to your website. Facebook is unique because it can be used to create a crowd-sourced buzz about your product, service or brand, building authority and trust. It can also help further your existing search engine optimization (SEO) campaign.
- Twitter – Twitter is a great resource for business website owners because it allows them to interact directly with journalists, bloggers, and industry experts. It is also great for link building and overall branding efforts.
- Google+ – Google+ is like Facebook’s stepchild. It certainly doesn’t have the popularity (and the power that goes with it) of Facebook, but because it is a Google product it can ultimately drive substantial website traffic and it is a great tool for developing inbound links.
- LinkedIn – LinkedIn, the social networking website for professionals, offers great rewards for industry leaders. The site not only allows users to build a keyword rich profile and company page with incredible inbound link opportunities, it helps connect them to other professionals.
- Pinterest – Pinterest is the Internet’s latest and greatest social networking site, according to users. For businesses, Pinterest can be used to feature important infographics, screenshots, and even pictures of products that your company offers.
“Not every social media website is going to offer the perfect solution for every marketer or business,” says Crisafi. “If you give them all a chance, however, there will be at least one or two that are natural fits.”
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