We have all experienced an incident where we have visited a website for a specific purpose, only to find ourselves wandering aimlessly. This just goes to show the importance of ensuring that your own website is built to avoid customer frustration or confusion.

A recent study regarding user experiences online found that most websites are not doing their job, with only three percent of 1500 websites studied making the grade. So how does a website create a positive user experience, regardless of size or industry?

There are four ways.

Establish Trust 

To establish trust with users, a company needs to focus on sharing its privacy policies with its users, as well as invest in proper security measures to protect users and their information.

The more transparent a company is, particularly with respect to its online presence, the better the likelihood of gaining the trust of its customers and clients.

Create Good Navigation

If users cannot find what they are looking for on your website, their visit was an absolute waste of time.

Websites should offer clear and simple navigation, paying close attention to the steps necessary to complete every possible action.

Focus on Presentation and Design

We are currently in the age of using video and images to push a product or service. Websites that are too text heavy can take a toll on the attention span.

Use appropriate images to break up text and offer video as much as possible.

Also remember the importance of mobile compatibility because it seems that, these days, online search using mobile devises is on the rise.

Don’t Forget About Your Goals

Always go back to your original corporate strategy.

It is important for businesses to eliminate any superfluous information and, instead, underscore the company’s true strategic advantage.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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With increasing demand for multimedia-based exams, a local university, after establishing an IDC (Internet Data Center) on its new campus, needed professional A/V solutions to meet the following requirements:

  • Deliver exam questions from two computers in the IDC to four classrooms – each classroom has two screens to display the questions
  • Transmit A/V signals over long distance – the IDC is located away from the classrooms
  • Support multiple exam question mode delivery – such as both audio and video, video only, or audio only
  • Work seamlessly with the existing IT environment control system in the IDC

For the university, the solution was a media matrix solution which consisted of an eight-port A/V matrix switch and an A/V Over CAT5 extender. After the deployment, the university noticed the following benefits:

Multimedia exams can be conducted more efficiently – different exam questions can be delivered to multiple classrooms and displayed on two screens in each classroom with the use of the existing video splitter

  • A/V signals can be seamlessly delivered from IDC to the classrooms – the solution permits HD video signals to be transmitted over distances of up to 300 meters
  • Satisfy the demands for all kinds of multimedia exam questions – new A/V solution allows independent switching of all audio and video sources

 

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The major search engines feed on keywords, yet most business website owners don’t know the first thing about keyword research and how it relates to a successful SEO campaign.

Keywords or key phrases represent the word or words that Internet users type into a search engine to find what they are looking for online. Keyword research refers to the process of choosing a targeted few of the infinite number of possible keyword phrases to optimize your site.

Obtaining a high rank on the results pages of the major search engines is important, but it is ranking for specific targeted keywords that will determine success.

There are two important concepts that help determine which keywords should be targeted. These are search volume and competition.

Search volume refers to the number of people who enter your targeted keywords into the search engines. Using keywords that have a higher search volume is better because they will help draw more natural traffic.
Search volume is tempered by the analysis of the keyword phrase’s competitiveness. In other words, if a lot of competitor websites are ranking well for the same phrase, you have to consider whether or not it is worth the fight.

Conducting Keyword Research

The first step in the process requires researching potential keyword phrases. There are plenty of tools online to help.
Google's free Keyword Research Tool, for example, allows you to enter phrases related to your website and it generates a list of keywords to consider. The tool also provides data on how many global and local searches occur, as well as Google's estimate the ranking difficulty of the keyword.

Once you have identified potential keyword targets, you can begin integrating them into your site. To increase your chances of getting ranked for your targeted terms, follow standard search engine optimization practices.
It may take some time to see the results of your targeted keyword research, but it will ultimately yield significant improvement in search traffic volume.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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