Graph databases are gaining in popularity. Recently several of the major social media sites have introduced and been talking about graph search.  Google, Facebook and Twitter all are using graphs.  But graphs need not be just for the internet big wigs.  Commercial sites might consider them as well.

Unlike the more commonly used relational databases – Graph databases let you represent related data as it inherently is: as a set of objects connected by a set of relationships, each with its own set of descriptive properties. With a graph database the data stored in the database directly parallels the whiteboard representation. The developer can start coding immediately. Relational databases need to carry out a number of steps to determine whether and how things are connected, and then to retrieve related data records. Graph databases make the connection between relationships appear naturally.

Graph databases can provide an opportunity in many enterprise spaces.  It could be used by a company to help employees search the company’s social network to find their colleagues who have worked on specific projects. This would save them the time of having to go through databases manually and piece information together themselves. It might also be used to help sales teams identify connections to a prospective client. It can be used in geographic search to find points of interests and connect those interests with your social network. Graph Search is about giving users the ability to combine intent, social context and custom audiences.

Graph databases allow the database to naturally keep up with one’s business as it grows. Response times slow down as a relational database grows in volume, which causes problems as a business grows. However with a graph database, traversal speed remains constant, not depending on the total amount of data stored.

Traditional databases aren’t going away, but the development world is seeing an increasing number of applications where graph databases are being used. Relational databases are great when it comes to relatively static and predictable tabular data. Graph databases are being used to accelerate development and massively speed up performance. This is something any organization can benefit from.

Pinterest

Consumers today are posting potent messages everyday about companies on social media and other sites.  Reviews on Facebook, Yelp, Angie’s List, Twitter, etc. can help business’s boost revenue as well as improve their products or services.  But in order to capitalize on these posts both good and bad business operators need to pay attention to what is being said about them.

Monitoring on line posts is important today in order to gauge what others are saying about your business.  But simply monitoring is not enough.  Owners need to engage their customers with feedback.  You need to leverage on line reviews to help optimize your business.

Owners should respond to all reviews. Say thanks to those who offer positive reviews and respond to others who have something negative to say. Apologize, but at the same time don’t admit fault.  Set the record straight when something untrue is being said about the business. Doing this will not only impact those leaving the reviews, but it shows potential customers the business’ efforts to provide excellent customer service. Constructive feedback can be very useful for a local business owner.  Owners should take the time to read customers’ reviews and consider what they can do better to grow their business.

Utilize the free tools on Google + and other sites to make your profile look great.  Add images and great descriptions as well as special offers and promotions.                       

Paying attention to consumer posts can help a business to stand out and assist in increasing ranking in search results.  With this, increased business and better user experience is sure to follow.

Pinterest

It is no secret that the mobile market is growing.  The shift away from desktop to mobile is steadily increasing.  Therefore it follows and makes sense that when it comes to social media sharing of content more and more are doing it via mobile devices.  There have been numerous studies that document this.  In fact, mobile users exchange content almost twice as often as those using desktops.  With this in mind and as the social advertising market grows, it would be wise for smart marketers to target mobile social media users as an important part of their promotional strategy.

According to ShareThis, when it comes to sharing on mobile, Facebook, Twitter & Pinterest are dominant. Facebook accounts for 60 percent of sharing on mobile, and Pinterest is nearly three times more represented on mobile than on desktop. Facebook is the number one social channel on iPhones, but Pinterest is the number one social channel on iPads. Consumers share to Facebook 66.4 percent of the time on iPhones compared to other channels, while Pinterest is the dominating social channel on iPads with almost 50 percent of social activity.

It is important that businesses and marketers realize how to optimize their content for mobile devices. Make the share options prominent on your site. Include links, rich media and strong calls to action. Be direct: reminders like “Like This?” or “Please Retweet” should be used. Be sure to make your content share-worthy.  Pictures and links are great ways to do this. Keep it short – remember the character limits of sites.

Savvy marketers have already begun to take advantage of mobile’s reach.  Mobile advertising already makes up 41 percent of Facebook’s revenue. One shouldn’t forget about desktops, but it would be wise given the uptrend in mobile to take advantage of it.

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