Everyone agrees that social media is important component of marketing these days.  Using Facebook, Twitter, Pinterest, YouTube and Tumblr is key to promoting a business and products. But it is not just that you use these tools that count – it matters how you use them.  You need to be smart and get the most return on your investment.

A recent study from Adobe Digital Index which tracked about 60 of the top 100 brands, shows that revenue over cost was up nearly 60 percent in Q3 for 2013. The report also indicates that while Facebook is still the leader in referral traffic – Twitter referral traffic is up more than 250 percent and referrals from Pinterest are up more than 80 percent.

But the winner in conversions – that is driving sales was Pinterest.  According to Adobe Digital Index – Pinterest is driving more traffic to retail sites than Reddit, YouTube and Twitter combined. It adds that “Pinterest is optimized for retail in general.. Facebook and Twitter are kind of all over the place and there’s not necessarily a niche. Pinterest is really a retail driven site and that’s why they’re eventually going to overtake Facebook in terms of referring revenue.”

Also noted in the report was that Tumblr may be the most underrated of all the networks when it comes to retail conversions. Tumblr has the most positive consumer sentiment of all the social platforms. People use Facebook Twitter and other platforms to vent about brands much more so than they do on Tumblr.

Overall consumer engagement in the form of comments and shares are up 115 percent on Facebook and that according to the study is a sign that consumers are engaged and may have an appetite for more brand content in general.

Pinterest

Blogging is a great way for businesses to increase their web traffic. Because it is fresh content, posting a blog on a regular basis will help increase search engine rankings. But if no one is reading your blog posts, what good are they? Here are some tips for turning your blog into a thriving one.

  • Write a good headline. Make it compelling.
  • First, be sure to write for your audience. Make sure you let them know how your advice or product will benefit them. Your blog needs to resonate with your readers and be meaningful to them. Let them know why it matters and how it might improve their life in some way.
  • Make a connection.  Tell a good story or share a journey.  Try to become real and entertain your readers.
  • Keep your blog posts short. Think about how you can take your idea and write only enough to get your idea or pint across. Many are reading on mobile devices and are skimming. People prefer shorter posts that they can easily digest.
  • Recap at the end of the blog post and tell the moral of the story or next step.

Keep these things in mind – whether you are writing about food or law.  No matter whom your audience is – if you keep these tips in mind – they will go a long ways towards your blog’s success.

Pinterest

Go Daddy recently announced that it has bought Afternic, a specialist in aftermarket domain sales.  Aftermarket domains sales or the reselling of domain names that are already owned can be bewildering and intimidating to those seeking domain names that are already taken but can be bought for a price from others. The domain aftermarket is sizeable, a large number of generic domains names that offer ‘marketing benefits’ and ‘desirability’ are registered by domain warehouses, or resellers. So what should you to if the domain name you want for your business is taken? Who owns all of these names, and should you ever buy one for a premium?

With over150 million names already in use, there is a fair chance that someone else may have already have registered your favorite. First you have to find the current owner, using Domain Tools or other lookup functions available on the net. Ask if the domain name is for sale, but in order to maintain leverage don’t make any offers.

Domain valuation is not an exact science. Most things are worth whatever someone is willing to pay. Many factors go into the intrinsic value of a domain, including length of the URL, industry and branding considerations, search history, and potential buyer competition. Think about the potential value of the name to you, and the price they are asking. Then decide whether you want to negotiate by yourself, or whether you should consider an intermediary, a domain broker.

A broker can give you an informed opinion about the likely range of values and tell you a realistic price. You should do the same homework on choosing a broker as you would with any prospective provider.  Expect to pay a fee and ask what it might be. A broker might be the best way to go for those who are too emotionally involved or need a true sense of what the URL is worth. (If the price is too high, you can try to work with the domain name owner to agree on a lease or “lease-to-own” deal for the domain name. )

Once you have a deal, you need to be sure your money is safe until the domain you bought is securely moved to your hosting account. There are many escrow payment services that won’t release funds until you confirm that you got what you paid for, but an expert broker will know the best way to handle the transaction, including the critical technical aspects of being sure the domain is transferred properly and is really all yours, irrevocably, before the money changes hands.

The faster you fund the account the better chance you have of the seller not being able to back out. Remember that many domain moguls are often not reputable – so you should be careful.

Every business needs a good domain name.  If the one you want is not available — don’t fret.  It might be for a price.

Pinterest
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