The social media world is becoming more and more competitive.  As new entries take their place in the digital world, each entry is vying for its piece of the action. Evidence of this was once again apparent in the move recently by Instagram to stop allowing their photos to be viewed through Twitter.

The company decided to disable Twitter Card integration, cutting off the embed function that conveniently displays Instagram photos when shared to Twitter. Although you’ll still be able to see Instagram photos in your Twitter timeline, they will appear slightly distorted or cropped.  This is part of Instagram’s effort to get users to view photos on its own website rather than through Twitter.

Now this might sound familiar to Twitter.  Twitter actually made a similar move not too long ago when it stopped displaying the “via” link to third party apps on individual tweets.

The war on social media is apparently becoming more and more real.  Nobody wants to send valuable traffic away to another platform.

According to All Things D, Twitter is also working on a way allow users to snap photos right through the Twitter app and apply filters to photos similar to Instagram. The goal is to get the filters up and running so they can be used for the Christmas and New Years holidays, which are expected to generate heavy photo uploading traffic, as evidenced by the Instagram’s Thanksgiving record – breaking  performance.

 

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Non-profit websites want to engage both donors and volunteers. So it is critical that any Non Profit Web Development Red Crossnon-profit organization or business take into account the considerations that will do so when designing their websites.

The primary goal of any non-profit site should be to make it easy for site visitors to learn about the non-profit’s cause.  The site must communicate what it is that your organization is doing immediately through the use of images and text.

Second only to communicating the cause, it should be abundantly clear what action site visitors should take to contribute to the cause. Be sure to incorporate primary calls-to-action such as “Donate” or “Volunteer” — and make them easily visible and actionable.

Don’t forget to include quick links to more information about the non-profit and key figures in the non-profit — One of the most visited pages on any website is the “About” page and this is even more true for visitors to a non-profit.

Show visitors using text, video and images that positive action is taking place — Use design elements to communicate the positive impact your non-profit has already made on your cause.  Donors and volunteers want to know that their time and money is going to be well-spent.

The design should allow media contacts to find the information they need quickly and easily — Media coverage is an important tool for spreading information about your non-profit and the cause.

Lastly, utilize social media and blogs.  Using these mediums as part of your design to get the word out can be as vital for a non-profit as it is for for-profit businesses.

 

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Pay-Per-Click advertising is available to anyone who wants to monetize their site or blog.  People buy advertising with a PPC company, like Google’s AdSense. The Pay-Per-Click company then lets webmasters and bloggers sign up for free accounts. The site owners get to choose the format for the PPC ads. The Pay-Per-Click company generates an ad code. The site owner places the code on their site and within a short amount of time the ads appear. Any time a visitor clicks on one of the ads, the advertiser pays the Pay-Per-Click company and the Pay-Per-Click then gives the site owner a portion of the profit.

Pay-Per-Click advertising can be an effective way of selling goods and services. If you’re aiming to build brand awareness or launch a new product, pay-per-impression advertising may be appropriate.

PPC advertising costs relate to the number of visitors your site receives, not the number of times that your ad is shown. This ‘pay-per-performance’ model also allows advertisements to be delivered only in certain geographical locations and only on sites with related content. The aim of this targeted traffic is to lead to not only a higher number of visitors to your site but to convert those visitors from browsers into buyers.

PPC providers allow you to set upper limits on your cost-per-click and total daily spend, meaning you only spend as much as you want. You can monitor the results of your campaign in real time and poor ad performance can be adjusted in light of the results achieved.

Pay-per-click advertising has a quick set-up and money spent can immediately translate into clicks through to your site. PPC advertising is a great companion to Search Engine Optimization (SEO) campaigns.  An SEO campaign can ultimately produce more visitors to a website, but the results may take time. If you need to generate online revenue immediately and have a business model which can support cost-effective PPC advertising, then a PPC campaign is a good complement to SEO as part of your internet marketing strategy.

Skillful implementation of Pay-Per-Click advertising is important to realizing the advantages of this marketing strategy.  Hiring an experienced PPC professional can really help make your Pay-Per-Click campaign successful.

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