Many businesses today realize the importance of SEO to their sites’ marketing strategy.  Google Social and SEOWhat many may not realize is that while traditional SEO is very important to a business’ marketing efforts increasingly businesses that would not typically be engaged in social media should be.  As social media becomes increasingly integrated with search, it’s time to add social media as a tool to all businesses’ SEO strategy.

Social SEO makes it easier for smaller businesses to compete with the big guys. A new site or startup would have a difficult if not impossible chance at ranking for highly competitive keywords.  Older sites have been at it too long to knock them off the top of the search engine results page without years of search engine campaigns.

Social factors now influence both paid search advertising and search engine optimization. Marketers are now able to demonstrate their social influence on paid search ads and organic search results by linking either Google+ (on Google) or Facebook (on Bing) accounts with their website.

Google recognizes that one personal endorsement from someone we know outranks endorsements from thousands of those we don’t. The same applies for a trusted authority.  Sharing a blogging link by a known expert carries more weight than something a casual user shares. A tweet that receives a viral-size number of re-tweets may have as much as an effect as a link from a high ranking site.  A Google +1 from a friend can send your site to the top of the social search engines’ results page for that friend’s entire network.

So with these thoughts in mind, all businesses should seek to ramp up their social strategies.  Be sure to put an emphasis on increasing followers and sharing content. Post your articles on social media and your products on Pinterest.  Lastly, add +1 buttons to anything & everything.


Digital Marketing; News

The social media world is becoming more and more competitive.  As new entries take their place in the digital world, each entry is vying for its piece of the action. Evidence of this was once again apparent in the move recently by Instagram to stop allowing their photos to be viewed through Twitter.

The company decided to disable Twitter Card integration, cutting off the embed function that conveniently displays Instagram photos when shared to Twitter. Although you’ll still be able to see Instagram photos in your Twitter timeline, they will appear slightly distorted or cropped.  This is part of Instagram’s effort to get users to view photos on its own website rather than through Twitter.

Now this might sound familiar to Twitter.  Twitter actually made a similar move not too long ago when it stopped displaying the “via” link to third party apps on individual tweets.

The war on social media is apparently becoming more and more real.  Nobody wants to send valuable traffic away to another platform.

According to All Things D, Twitter is also working on a way allow users to snap photos right through the Twitter app and apply filters to photos similar to Instagram. The goal is to get the filters up and running so they can be used for the Christmas and New Years holidays, which are expected to generate heavy photo uploading traffic, as evidenced by the Instagram’s Thanksgiving record – breaking  performance.


Digital Marketing

Non-profit websites want to engage both donors and volunteers. So it is critical that any Non Profit Web Development Red Crossnon-profit organization or business take into account the considerations that will do so when designing their websites.

The primary goal of any non-profit site should be to make it easy for site visitors to learn about the non-profit’s cause.  The site must communicate what it is that your organization is doing immediately through the use of images and text.

Second only to communicating the cause, it should be abundantly clear what action site visitors should take to contribute to the cause. Be sure to incorporate primary calls-to-action such as “Donate” or “Volunteer” — and make them easily visible and actionable.

Don’t forget to include quick links to more information about the non-profit and key figures in the non-profit — One of the most visited pages on any website is the “About” page and this is even more true for visitors to a non-profit.

Show visitors using text, video and images that positive action is taking place — Use design elements to communicate the positive impact your non-profit has already made on your cause.  Donors and volunteers want to know that their time and money is going to be well-spent.

The design should allow media contacts to find the information they need quickly and easily — Media coverage is an important tool for spreading information about your non-profit and the cause.

Lastly, utilize social media and blogs.  Using these mediums as part of your design to get the word out can be as vital for a non-profit as it is for for-profit businesses.


News; Web Design Info
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