The social media world is becoming more and more competitive. As new entries take their place in the digital world, each entry is vying for its piece of the action. Evidence of this was once again apparent in the move recently by Instagram to stop allowing their photos to be viewed through Twitter.
The company decided to disable Twitter Card integration, cutting off the embed function that conveniently displays Instagram photos when shared to Twitter. Although you’ll still be able to see Instagram photos in your Twitter timeline, they will appear slightly distorted or cropped. This is part of Instagram’s effort to get users to view photos on its own website rather than through Twitter.
Now this might sound familiar to Twitter. Twitter actually made a similar move not too long ago when it stopped displaying the “via” link to third party apps on individual tweets.
The war on social media is apparently becoming more and more real. Nobody wants to send valuable traffic away to another platform.
According to All Things D, Twitter is also working on a way allow users to snap photos right through the Twitter app and apply filters to photos similar to Instagram. The goal is to get the filters up and running so they can be used for the Christmas and New Years holidays, which are expected to generate heavy photo uploading traffic, as evidenced by the Instagram’s Thanksgiving record – breaking performance.