RSS icons, the orange, square-shaped icons on websites are a familiar symbol to many who have websites and use the internet. RSS is the term used to describe the group of web based feed formats that are used to publish more frequently updated content.
The most common types of RSS Feeds are information or news feeds from a major news website or a blog feed. These are particularly useful since they are regularly updated. Other types of RSS Feeds include Schedule Feeds (which can include schools and other organizations that offer valuable communication like meeting times, events and other information), Forum Feeds (usually alert readers when someone has answered one of their postings or when a subject of relevance is covered) and Discount and Specials Feeds (sometimes offered by retail and online stores to announce the latest sales and discounts.)
RSS Feeds are good for generating more web traffic and increasing search engine rankings. An article feed is good for alerting readers when new articles and other content of interest to a readership are available. The feed is typically a summary or introduction from which readers can read further if desired. The RSS feed is one way to have a constant update to your website with fresh content, so that it will be viewed more often. This, in turn, can cause much higher search engine rankings for your targeted and relevant key phrases. Whenever a search engine directs visitors to your website, it will also record the RSS feed updates. As an added bonus, the search engine may then count the RSS feed as fresh and most probably unique, targeted content.
With an RSS feed, it is also possible to further enhance the amount of unique visitors that come to your website by syndicating the updates. This technique can net several back-links on other websites and result in an increase to your site’s overall off-page search engine optimization score. It can also help increase the number of unique visitors through the direct links from other websites and blogs.
RSS are easy to maintain. Once it is set up the RSS feed enables updates to occur without having to actually update it yourself is a plus. For the user, RSS feeds can be opted in and out of easily to control the information flow on a website.
Those who have a website and don’t offer RSS Feeds are missing out on a convenient, time-saving tool for visitors. And those using the web should consider subscribing to them as well so as not to miss out on new information and offers.