As 2013 closes and 2014 approaches, it’s time to take a look at your business and plan ahead for the New Year.

This past year saw a tremendous growth in the web, online marketing and the expansion how to market your website in 2014of mobile. Traditional methods of doing business, promoting products and services and use of desktops continued to be supplanted by newer practices of social media, online video and visual marketing as well as web data driven metrics.

With this in mind its time to start implementing and expanding your online presence and marketing by making the following resolutions and incorporating them into your business plan in 2014.

Employ a robust content marketing plan.
Content Marketing became more important than ever in 2013.  Custom content is less expensive and very effective in driving traffic to a website.  Maintaining frequent updates with quality and unique content is a valuable too for both visitors and search engines.  Implementing a robust content marketing plan should be a priority resolution.  Elements should include a video, a regularly updated blog, informational papers, other appropriate visuals and offerings. Having a robust content marketing plan is also much more suited to the digital era than conventional TV, radio or print.

Maximize your use of social media.
Social Media is not a fad. It is here to stay.  A strong presence on social media platforms is more important than ever before.  When you post on social media platforms you need to be sure to engage your audience.  Whether it be Facebook, Twitter, Pinterest or Google+ you need to get into conversations with people. Use social media to build help build a visual brand for your business.  Share images with ideals that you believe represent your product/service – i.e. vibrant, old, young, etc.) to help attract your customer base and build audience.

Pay attention to mobile.
More people are accessing the web via their mobile device every day. Make sure you have a responsive design or a mobile version of your website.  It is important that your site loads quickly, functions properly and is easily found on mobile devices.

Capitalize on website analytics.
Social media has enabled businesses to have more information about customers than ever before.  This information is a wealth of knowledge on how visitors found you and what they think of you. Regularly reviewing these metrics ultimately enables you to serve them better and get their business. Data driven marketing can help you to be more effective and more personalized in your campaigns and meet your goals.

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Inbound marketing is marketing that engages your audience by earning their attention – not buying it with advertising and promotional spots.  With inbound marketing you focus on creating interesting and informative contents such as blogs, podcasts, videos that create a positive connection between you and the consumer that makes them more likely to engage in your brand and buy your product or service. Good inbound marketing offers content specifically designed to appeal to qualified potential customers and keeps them coming back for more.

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. Good inbound marketing provides targeted content that answers your customer’s basic questions and needs, and you share that content far and wide. You recognize that people go through stages as they interact with your business and that each stage requires different marketing actions. As you learn more about your leads over time, you can better personalize your messages to their specific needs.

Your analytic tools can help you with your inbound marketing efforts. You need to pay attention to the information your analytic tools give you and use them to allow you to focus on publishing the right content in the right place at the right time.  Using these analytic tools you can attract the right traffic through blogs, social media, keywords, web page optimization and convert them to customers.

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