A website is usually the most vital piece of a small business’s marketing efforts.
Visitors are coming to your website for a specific reason. That’s why you need to ensure that your website can answer their questions and ultimately sell your product or service.
If a website is not designed and developed properly, the business it represents will lose potential revenue to businesses that have a well-designed and properly functioning website.
Businesses can grow their bottom line by avoiding the following common website mistakes:
1. Not putting your target market first.
There is always the temptation to get your website done as soon as possible, but it is important for businesses to first research their target audience and design the site with that audience in mind.
For example, if your target market is older, you should consider larger fonts. If you are gearing toward a younger group, you may want to think about making your site mobile compatible.
2. Your website design is too flashy.
For a website to be successful, owners need to get away from flashy designs and focus on marketing instead. A website should be easy to use, which means that your design shouldn’t just focus on bringing in users, but helping them to get to the right place on your site.
3. Failure to create a clear call to action.
As noted above, a website needs to clearly state not only what the business can do for visitors, but what they need to do next to make it happen.
4. Paying an unreasonable amount for development.
If you hire a cheap designer, you will end up with a horrible finished product. At the same time, you don’t want to blow your entire marketing budget on your website.
5. Offering stale content.
Customers expect a business’s website to contain the latest information about products, services, and the company itself.
Your content needs to address the needs of your potential customers and should be updated regularly. If you have a blog, updating it at least once a week will help drive visitors to your website and keep the search engines happy too.
Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.