The brain of every website is its navigation.  Navigation on all websites is the key to a website’s functioning and access to its contents.  Traditional publications usually have a “table of contents” and an “index” that guide you through them. Since you can’t hold a website in your hands, a website’s navigation functions as its “table of context” or “index” and guides the user through a site to find the content they are searching for. The importance of navigation cannot be overstated, especially when working with large quantities of content. If you can’t find the content – it can’t be read.  If content can’t be found or read – it is of no value either for informational purposes or revenue.

Think of designing navigation as though you were designing a road map. The goal of navigation is much like the goal of a map or road signs – to help get the user somewhere.  Web readers move quickly. Therefore navigation design should always be simple and direct with the overriding objective of helping reader get to where they want to go.

Navigation should be planned.  Most web users are impatient people.  If a site is hard to understand because the links aren’t clear, they will immediately click away. You navigate a website one screen at a time. A reader who gets lost or confused in is likely to hit the “Back” button. Therefore, creating a navigation system that makes the reader feel comfortable, and allows them to find the content they want quickly, is critical to the success of any website. Website navigation is a key element for determining a website’s effectiveness. In our next blog we take a look at some of the fundamental principles of good navigation design.


Every site needs a hosting company for their website to appear on the internet.  Often times people start with one host and stay with it even when the service is poor or more importantly the services no longer fit the needs of the website.  Many times a site’s traffic grows or becomes more complicated and the current host provider no longer has the form of hosting necessary to do the job correctly and efficiently.  If any one of these fits your situation you should consider changing your website host.  Changing hosts can be beneficial provided you investigate properly where you are going to and follow several important steps in the process.

Research potential website hosts.  Make sure they have the proper services that to host your business. Once you find a quality website host that fits your site’s needs there are several things you should do before making the switch to avoid the any issues.

Start the process of switching by backing up your entire site.  Using a basic FTP program or a web browser download all your current files including graphics, html files, etc. making sure to keep the exact directory structure as it was on your current web server.

If something happens and you lose your files, you will be sure to have a back up copy you can use to restore. It is best to manually back up all your files in case there are incompatibilities between your existing host and your new one. Make sure to budget ample time for the back up to run. You may be surprised how long it takes to back up all of your files.

If you have a database back up your database by transferring it to a local machine as well.  Make a note of what type of database your information was stored in. This can be different depending on the type of database setup that is running on the hosting company; some companies provide multiple database solutions and others just one.

Upload up all of your site files to your new host using temporary login information, most website hosting companies can provide you this information prior to your domain name resolving to the new account. It is a good idea to set up all your email accounts as well. Although they won’t have resolved yet, it’s one less step you’ll have to worry about later.  Be sure to test everything before actually changing.

Next you will begin the transfer of your domain name record. Through whatever registrar you used to have your domain registered, request a name change. The only thing that really needs to be changed in your record is the name server information. If you do not have this information, just email your new hosting company support and ask what their Name Server information is.

You should get confirmation emails confirming the change to the domain.  It will usually take between 24 – 48 hours for all the domain name servers (DNS) around the world to get the updated information that your domain has a new location. Once this is complete, you can then contact your previous hosting company and cancel your hosting contract or service.

Changing website hosts is not very complicated, but it takes a certain amount coordination and synchronization. dzine it offers top of the line hosting on our dedicated servers located in Michigan.


Instagram, the photo sharing app owned by Facebook has roll outed a new policy and terms of service following an outcry by users late last year. Instagram tried to institute a policy which would have given them the right to sell users’ photos without payment or notification. The whole fiasco cost the company a lot of users so following the adverse reaction, Instagram has backed tracked and altered this new policy. Instagram says the new version is a roll back of its user agreement to the previous version, with some minor change. The following is Instagram’s new policy:

Instagram does not claim ownership of any Content that you post on or through the Service. Instead, you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service, subject to the Service’s Privacy Policy, available here, including but not limited to sections 3 (“Sharing of Your Information”), 4 (“How We Store Your Information”), and 5 (“Your Choices About Your Information”). You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy.

The policy also points out that Instagram owns the trademark for its logo, page headers, custom graphics and button icons. Here is more from the policy page:

“Instagram Content is protected by copyright, trademark, patent, trade secret and other laws, and, as between you and Instagram. Instagram owns and retains all rights in the Instagram Content and the Service. You will not remove, alter or conceal any copyright, trademark, service mark or other proprietary rights notices incorporated in or accompanying the Instagram Content and you will not reproduce, modify, adapt, prepare derivative works based on, perform, display, publish, distribute, transmit, broadcast, sell, license or otherwise exploit the Instagram Content.”

The photo sharing service takes time to point out in a blog “nothing has changed about your photos’ ownership or who can see them.”  It says that the new policies are designed to make the app more easily integrated with Facebook and to prevent spam.

Digital Marketing; News
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