How Keyword Research Can Improve an SEO Campaign

Posted on April 16, 2012 by dzineit

The major search engines feed on keywords, yet most business website owners don’t know the first thing about keyword research and how it relates to a successful SEO campaign.

Keywords or key phrases represent the word or words that Internet users type into a search engine to find what they are looking for online. Keyword research refers to the process of choosing a targeted few of the infinite number of possible keyword phrases to optimize your site.

Obtaining a high rank on the results pages of the major search engines is important, but it is ranking for specific targeted keywords that will determine success.

There are two important concepts that help determine which keywords should be targeted. These are search volume and competition.

Search volume refers to the number of people who enter your targeted keywords into the search engines. Using keywords that have a higher search volume is better because they will help draw more natural traffic.
Search volume is tempered by the analysis of the keyword phrase’s competitiveness. In other words, if a lot of competitor websites are ranking well for the same phrase, you have to consider whether or not it is worth the fight.

Conducting Keyword Research

The first step in the process requires researching potential keyword phrases. There are plenty of tools online to help.
Google's free Keyword Research Tool, for example, allows you to enter phrases related to your website and it generates a list of keywords to consider. The tool also provides data on how many global and local searches occur, as well as Google's estimate the ranking difficulty of the keyword.

Once you have identified potential keyword targets, you can begin integrating them into your site. To increase your chances of getting ranked for your targeted terms, follow standard search engine optimization practices.
It may take some time to see the results of your targeted keyword research, but it will ultimately yield significant improvement in search traffic volume.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
SEO

Five Social Media Sites for Every Business Owner

Posted on April 13, 2012 by dzineit

When first entering the realm of social media, it can be somewhat daunting, to say the least. Every social network has its own set of best practices, rules of engagement, and social norms, and it is important to know them inside and out.

In addition, all social networking websites operate differently and have their own quirks and bugs to work through.  That’s why, anyone that is new to social media start with one social network to get their feet wet, and then branch out and explore others.

Consider the following list of social networks that every business website owner should take advantage of:

  • Facebook – Facebook is one of the best social networking sites for driving traffic to your website. Facebook is unique because it can be used to create a crowd-sourced buzz about your product, service or brand, building authority and trust. It can also help further your existing search engine optimization (SEO) campaign.
  • Twitter – Twitter is a great resource for business website owners because it allows them to interact directly with journalists, bloggers, and industry experts. It is also great for link building and overall branding efforts.
  • Google+ – Google+ is like Facebook’s stepchild. It certainly doesn’t have the popularity (and the power that goes with it) of Facebook, but because it is a Google product it can ultimately drive substantial website traffic and it is a great tool for developing inbound links.
  • LinkedIn – LinkedIn, the social networking website for professionals, offers great rewards for industry leaders. The site not only allows users to build a keyword rich profile and company page with incredible inbound link opportunities, it helps connect them to other professionals.
  • Pinterest – Pinterest is the Internet’s latest and greatest social networking site, according to users. For businesses, Pinterest can be used to feature important infographics, screenshots, and even pictures of products that your company offers.

“Not every social media website is going to offer the perfect solution for every marketer or business,” says Crisafi. “If you give them all a chance, however, there will be at least one or two that are natural fits.”

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

Advanced Data Center Solutions for Law Enforcement Agencies

Posted on April 12, 2012 by dzineit

With the increasing dependency on technology to solve major crimes, information requirements for analysis and strategic decision making has grown respectively from paper and physical files to a digital format. Given the increasing need of police officers to share information across departments, more and more police districts are setting up larger, more complex information systems centers deployed by their own IT professionals.

To house new advanced application and database servers, many law enforcement agencies often turn to building centralized data centers and look for efficient solutions that enable multiple operators to manage up to hundreds of servers. To serve IT professionals working within the data center, and IT administrators working remotely from buildings outside the data center, agencies should consider data center solutions that support both local and remote access – at the same time.

One such product is a matrix KVM switch which is designed for modern data centers that require reliable, high security access and control of multiple servers. In addition, agencies would benefit from deploying management software to provide IT administrators with the tools they need to access and control their entire distributed data center environment. With these solutions in place, law enforcement agencies are afforded effortless access to servers.

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Internet Technologies; Uncategorized

How to Make Your Website Work for You

Posted on April 12, 2012 by dzineit

You don’t need a whole bunch of bells and whistles for your website to be successful. In fact, website owners are actually better off keeping their site simple, accessible, secure and up-to-date.  The focus of a small-business website owner should be to take an active role in marketing their online presence.

In addition to keeping your website fresh, simple and secure, consider the following tips for a more successful online presence:

1. Embrace White Space.

Minimalist designs that take advantage of white space are popular because they make a website’s content more accessible to users.

2. Keep Things Fresh

Frequent updates are necessary for search engine success and also to build reputation and exposure.

3. Interact With Your Audience

Strive to make your online properties as interactive as possible; this includes adding links to allow for social shares as well as adding commenting options where appropriate.

4. Offer Clear Calls to Action

Every website needs a clear call to action, making it easier for potential customers to contact, hire or purchase products from the business represented.

5. Highlight Your Company Values

Make sure your value proposition is prominent and clear. Every business should be able to sum up their reputation in 10 words or less.

6. Highlight Your Uniqueness

What differentiates you from your competitors? Make it clear through fresh, quality content.

7. Remember Mobile User.

Make sure that your website is accessible from multiple device types, because mobile surfing is getting more popular by the second and you don’t want to be left out in the cold.

8. Be Sure to Network.

It is important to engage with potential clients on social networking platforms. Don’t forget to syndicate your content and spread it out as far as possible.

9. Focus on SEO

The effective use of keywords in your textual content, title tags and URLs will help the search engines identify and catalog your website content more effectively.

10. Get Linked Up

Website owners should constantly search for new legitimate avenues to obtain quality back links to increase page rankings.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Design Practices; Internet Marketing; Uncategorized
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