dzine it, Inc., a leading New York digital marketing firm says that when considering an Internet Marketing Strategy, look for those who have a reputation for quality web development good track record with website marketing strategey.

According to Peter Crisafi, Vice President  dzine it, Inc., an award winning New York web design and website marketing firm says his company offers website designinternet marketing services that are professional, attractive, and user friendly. He recommends that anyone looking for a boost in their Internet presence look for the same in whatever digital marketing firm that they choose.

‘In addition to unmatched custom website design and website development services, we also offer search engine friendly website designs for maximum exposure and search engine ranking.’

Even if you already have an existing website, but are looking to add more power, companies like dzine it, Inc. can help your site look better, achieve a higher search engine ranking, and increase sales conversion rates easily and affordably. In order to achieve such results, hiring a professional firm that can handle a highly specialized mix of expertise in the fields of design, programming, and marketing is essential and, according to Crisafi, dzine it fits the bill.

‘Our corporate offices are located in Manhattan, New York, but we have experience in working with clients across the country and around the world and we offer dynamic database driven content, E-commerce services, unmatched powerful marketing tools, organic search engine optimization (SEO) as well as flash animation and video services that make us the leading digital communications firm in the New York area,’ he says.

dzine it has designed and developed websites for companies in the greater New York area and beyond with impeccable customer service, reliability and professionalism — offering the highest quality website design and development services available.

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Businesses need to focus less on the anchor text of their links and more on how they can get those links on pages with strong relevance to the keywords in which they want to rank.

For example, if your business website’s main keyword is “web design.” There are a variety of different link options on pages that are relevant to the website design industry and you can use your business name as anchor text with the same result.

There are a number of places where businesses can find a home for relevant links.

  • Website Directories: Website directories offer specific category relevance. Using the example of a website design company, the business owner would look for categories within the directory that are specific to website design. Companies must make sure that all of the sites listed in that category are related to their specific industry or the link will not be as effective.
  • Other People’s Blogs: Guest blog posts are becoming a popular way to gain authority, build brand identity and garner links that will bring traffic back to your website. It should go without saying that companies should only post on blogs that are relevant to their particular industry.
  • Social Media Mentions: Major search engines now use updates from social networking sites like Twitter and Facebook in their calculation of what’s popular, so businesses should use them to their advantage. However, use relevant keywords in tweets and Facebook updates, as these can be related to the link in the update.
  • Link Requests: When trading links with other webmasters, a great way to get relevant links, ensure that the page that is hosting your business’s link is relevant to your keywords.

Essentially, what a business needs to do is gain links on high authority pages to increase their own authority. When focusing on link location, rather than obsessing over anchor text, the company will increase its website’s authority, build a solid brand reputation, and avoid Google penalties for overuse of keywords.

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The brain of every website is its navigation.  Navigation on all websites is the key to a website’s functioning and access to its contents.  Traditional publications usually have a “table of contents” and an “index” that guide you through them. Since you can’t hold a website in your hands, a website’s navigation functions as its “table of context” or “index” and guides the user through a site to find the content they are searching for. The importance of navigation cannot be overstated, especially when working with large quantities of content. If you can’t find the content – it can’t be read.  If content can’t be found or read – it is of no value either for informational purposes or revenue.

Think of designing navigation as though you were designing a road map. The goal of navigation is much like the goal of a map or road signs – to help get the user somewhere.  Web readers move quickly. Therefore navigation design should always be simple and direct with the overriding objective of helping reader get to where they want to go.

Navigation should be planned.  Most web users are impatient people.  If a site is hard to understand because the links aren’t clear, they will immediately click away. You navigate a website one screen at a time. A reader who gets lost or confused in is likely to hit the “Back” button. Therefore, creating a navigation system that makes the reader feel comfortable, and allows them to find the content they want quickly, is critical to the success of any website. Website navigation is a key element for determining a website’s effectiveness. In our next blog we take a look at some of the fundamental principles of good navigation design.

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