Pinterest the social media bulletin board is testing a new design that it believes will enhance the popular site.

Pinterest is looking to first provide clearer navigation.  The site currently requires users to click a drop-down arrow to see a full list of feed categories. A screen shot of the latest design shows a new icon on the top left corner of the site’s layout with a drop down menu that holds several categories and subcategories. You now will be able to click it and open up options like “Popular Pins” and ““Following Feed,” as well as lots of different categories. The proposed new design hopes to make navigating more intuitive “so it’s faster to get to where you want to go.”

Pins will also be bigger and include more image details that that will show more information. When you click to open a pin in the standard version of Pinterest, you see an image stuffed between big white sidebars. Pinterest figured there’s a lot more that could be done with that space. In the redesign, the pinned image is larger and surrounded with helpful content. You’ll see bigger thumbnails of other things pinned to the same board, and now they’re on the right instead of at the bottom. This is especially helpful for tall images that would bury additional content several folds down.

Pinterest hopes to keep you clicking more. The pin view will now show “a whole slew of related Pins.” Pinterest could now lead you on to related links all across the site. It can also provide recommendations of what fellow users viewed later.

“For example, on each pin, you’ll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins,” the company said in its blog.

In addition, Pinterest said it has made under-the-hood improvements to the site’s speed.

Pinterest isn’t ditching the grid-style “Masonry” design it’s known and cloned for. Overall, Pinterest writes that “we’ve tried to take your feedback into account.” If you want early access to the new look you can fill out a form on the Pinterest site.

 

Pinterest

Creating a search engine optimization campaign can be a lot like cooking. When inexperienced cooks first start to create a dish, they tend to use too much or too little of certain ingredients or have a hard time following a recipe, if they follow it at all.

In cooking, recipes are very specific about how much of each ingredient should be used. One false move can ruin an entire dish. The same goes for an SEO campaign.

Without proper training or a good understanding of the subject, it is often difficult for people to get a good grasp of what search engine optimization is all about. When most people start an SEO campaign for the first time, they tend to go all out, using every technique they can find. Unfortunately, this makes a website look ‘overdone’ in terms of SEO and such guerilla tactics usually result in low rankings.

There are many people out there that think when optimizing a website, that adding everything they can is the way to go. The result of this sort of haphazard SEO can be disastrous.

Anyone that wants to cook like the search engine optimization experts needs to follow a professional’s recipe. A poorly balanced dish will just taste bad, but an over-optimized website can actually get a business into big trouble with major search engines like Google, who look for signs of SEO manipulation.

Pinterest
Specialty:
Digital Marketing; News

The fundamental principle of navigation design is that you should design for the reader – the person who uses the website.  To be effective, website navigation should first be easily understood by the average web user. When designing web navigation elements, you need to always remember the main purpose of the site and the target audience.

Different readers have different preferences on how they like to navigate around a website. Some readers like to navigate geographically. Others navigate by subject matter. And some want to read the most recent documents similar to those they have just read. Therefore, to accommodate a variety of readers and their navigation requirements, a range of navigation options should be offered.  So by using multiple classifications you can allow the reader to navigate the content in any manner they wish.

Home page navigation should provide context for the reader. It is not simply about functional navigation such as hypertext and search. The home page should take content highlights from the content archive, presenting them as features. For navigation to provide the best possible context, you need to ensure that all content is properly classified; allow for a variety of product/selection homepages that publish the most relevant and positive content for that particular product or section; use related navigation at the end of a document that gives links to similar documents or websites.

From the homepage, each page on the site should be reachable within two or three clicks. Vital pages should be only one click away. Navigation should let readers know where they are going.  There are a number of ways to achieve greater clarity. Some examples: Consider drop-down navigation, showing lower levels of the classification. This allows the reader to navigate further into the website if they wish. Change the color of a link when the mouse rolls over it. This is helpful when there are many links placed close together. Because the link changes color, the reader knows exactly which link they are about to select. If the user is asked to participate in a process, such as purchasing a product online, show a progress chart to assist in navigation. This shows the user how many stages there are in the process, and what stage they are at.

To help users navigate your site – you should also consider placing a ‘Search’ box on every site page. It should be placed on the far right of the masthead.

Good website navigation can increase the viewing of your web pages. This will in turn lead to increased signups, sales, customers or members.

Pinterest
Specialty:
Digital Marketing; News
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