Social Media may officially be considered a relatively new way of marketing.  But if you take the time to give it some thought – social media is really something that has been around for a long time.  Just not through the internet.

Think about it.  A restaurant advertises it has the best burgers in town.  You may or may not think they really do.  After all, the word is coming from the restaurant itself.  Your friend tells you he went to a restaurant with the ‘best burgers he’s ever had’ and now you think – ‘maybe this restaurant is really good’.  Now your friend tells their friend, who in turn tells there friend and all of a sudden — the restaurant has a line out the door.

Social media is a perfect for spreading the word on the street. Now you are not selling yourself or your business – others are doing it for you. If you get your message to Twitter, Google +, Facebook, your blog — fans and followers will get the word out for you.

If you have really got a good service, product and offer value to your customers, social media is an excellent way to help spread the word.  You’ve already got a good story—and marketing is a lot about telling your story.  Prospective customers appreciate the word of others like them.  They offer honesty and fairness.

Smart users of social media take time to measure their efforts. They use the medium to generate and capture leads and build a relationship with customers and keep them. Measure your social media marketing ROI and pay attention to what people are saying.  By tracking your results you can learn from any mistakes and build a successful business for years to come.



Many website owners focus on the quantity of visitors to their site rather than the quality of their visit. Many people don’t realize that the bounce rate or the percentage of visitors who come to your site but leave shortly after arriving can be an important statistic and a useful analytic tool as well. Analyzing this measurement might help you distill what is wrong with your site and aid you in improving your site’s performance.

Bounce rates will be different for every website, but there are situations where you will have an unnaturally high bounce rate. If a page has a high bounce rate and the average time on page is close to 0, this is a bad bounce. Visitors are not staying on your website and they are not reading your content. You should figure out ways to make that page more appealing.

Evaluate page content and make sure that it is well-written and matches what visitors expect to find after reading the headline or title of the page. Tweak marketing copy and visuals to help customers find what they need quickly. Content should be clear, concise, and paired with exciting graphics that point visitors to what they want. Make pages more appealing by reducing excessive advertisements and fixing other distracting features.

Examine your site’s usability. If customers can’t find what they need on your website, they will abandon it and go somewhere else. Take a look at your site and to clean up any usability and navigation problems that are asking people to leave.

Open external links in a new window. If you link to a lot of external website or embed advertisements, sometimes visitors will click these links and leave your website.

Improve load time. The quickest way to turn a visitor away is to have a slow loading site.

It is always good to review your site and see what is working and what isn’t.
Reviewing your bounce rate and average time on page will help you know that and may be a way to improve your site and thus effectively your business.


Your site or web content is akin to the copy you might have in a print brochure. What’s on your website will be an important tool for building interest in your business, your products, yourself.  The right content can put visitors on the path you want to achieve your end goal.  With this in mind – it is important that you don’t just put anything on your website, but take the time to plan, strategize and create your content.

The main goal of most websites is to attract readers and customers. When you write your website content, you want to be creating information that will specifically show them how they will benefit from the product you sell or the service that you provide.  So it is important to take time to consider who your potential audience/customers are and how you can address their needs and questions in a way they will clearly understand.

Next consider your goal.  Is it to sell a particular product or be the ultimate resource for an industry or expertise?  For example, if you’re trying to become a resource then you’ll need to produce lots of beginner and tutorial-type content to help people learn about your subject area. If you’re trying to sell a service or product then you want to populate your Website with loads of information about what you the service/products and how you’re different from your competitors. Be sure to define a clear information structure and group related content. Keep copy simple and relevant.

When deciding on content – you will also want to keep search engines in mind. Most of your customers will use a search engine to find you. They’ll type in the keywords they’re interested in and will rely on Google to tell them who is relevant to their query. For them to get the right picture, you have to be feeding them with lots of hints by using your keywords in smart ways. Search words should be used in your Title Tag, Meta Description, Navigation, Internal Links and anywhere else that makes sense on your site.

Lastly, consider the medium you are using.  Web reading habits differ from print reading habits and this should be reflected in how you put the content on your site. Some guidelines for writing web copy include using bullets or lists, use links, use bold and italic formats.  Lastly, write as you speak and keep it short and easy to read.

Keeping the ideas above in mind will not only help you develop a successful website but a good user experience.

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