How to Write Great Web Copy

Posted on April 18, 2012 by dzineit

Strong copywriting has always been an essential element of any marketing campaign, but it is even more crucial when it comes to online marketing. Effective copywriting is an absolute must for businesses that want to attract, retain and convert customers online.

There is a growing demand for quality web copywriters, because writing effective copy is difficult to begin with, and writing for the web is even harder.

Consider the following tips for better copywriting:

Keep it Short and Sweet

There is no magic bullet when it comes to copy length. The important thing to remember is that the attention spans of web users are quite short.

The best way to keep web copy short is to put the overall message in the beginning of the copy. By catching a user’s interest up front, there is a good chance that they will read the details and remain on the page longer.

Connect with Users.

Regardless of the subject matter, it is important to get your reader to laugh, smile, or even cry. The key is to draw some sort of emotion.

It is also important not to mimic the tone of your competitor, so he suggests reviewing your copy and consider offering a new angle that can help set you apart.

Focus on your Tone

Once you become passionate about your subject matter, you will easily find your tone.

When writing, sometimes it can feel like you are going through the motions. If this happens, try engaging in a different activity, something that is inspiring, and then get back to writing the content.

Use Calls to Action

When it comes to writing web copy, calls to action are your most important asset. Calls to action are the key to unlocking the power of your business because they direct customers to where you want them to go and what you want them to do.

Calls to action should be short and very specific. They should be three words or less.

Don’t Let SEO Be Your Guide

Always remember that you are writing for your visitors first and the search engines second. Keep SEO in mind, but never let it be the focus of your writing.

SEO can be achieved through image names and alt tags, as well as through the use of keywords in subheads, page titles and body copy.

 Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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Six Essential Link Building Strategies

Posted on April 17, 2012 by dzineit

Link building can be a bit daunting, but it is essential for online success. Consider the following practical strategies that must be integrated into your company’s ongoing website marketing campaign for maximum results.

1. Stay Connected Through Social Media

When it comes to participating and sharing on the social media networks, it is imperative that you offer content that users will like, share and read. If your content is good enough, and timely enough, it will go viral.

Social media is the absolute best platform for organic link building.

2. Don’t Ignore the Directories

While many people argue that online directories have lost their power, they are still quite important. Directory submissions have always been a great way to build links and although they have made way for better strategies, you should not rule them out altogether.

Your best bet is not to rely on them exclusively.

3. Link Using Your Feeds

When you integrate links into your RSS feeds, you have a better chance of generating a backlink and, since so many people rely on feeds to garner information, it can really help your overall SEO strategy.

4. Involve Others

In addition to offering your own fresh and relevant content, consider featuring guest writers or interviewing others in your industry. Spread the word through social media and discuss things that are important to your followers. The more people you get involved in the discussion, the better chance you have of building new organic links.

5. Participate

Forums and communities related to your industry are the perfect place for you to promote your business or brand. Simply join in a conversation or start your own and you will see how quickly your authority grows.

6. Use Press Releases

Press releases offer permanent links and have the ability to spread like wildfire both online and off. When you use a reputable online distribution service, your press releases will be indexed by the major search engines and help boost your campaign.

 

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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Enhance productivity with remote access control and simultaneous monitoring of multiple systems

Posted on April 17, 2012 by dzineit

A leading LCD panel company, which has several plants across the world including manufacturing plants and module assembly plants, needed to sustain competitive advantages in the technology intensive and capital intensive industry. To this end, the company invested tremendous capital in building next-generation plants.

Its production equipment is extremely expensive and requires three-shift engineers for full-time operation. Two engineers are involved in handling the control system for individual equipment; one in Fab clean room doing field operation and the other one in the control room doing remote monitoring. The company, by using traditional KVM extenders and Fiber extenders, met the following challenges:

(1) can’t use existing CAT5e/6 cabling and the TCP/IP network; (2) supervisors can’t remotely access data over the network; (3) no priority control of remote and local operations; (4) product and installation are costly; (5) minimize space requirements and maximize personnel efficiency; (6) GUI is not Web-based and has limited functionality.

Seeking an Over-IP KVM solution to increase the productivity, manageability and safety, the company deployed a control unit that provides “over-IP” capability to KVM that does not have built in over-IP functionality. It allows operators to monitor and access their computers from remote locations using a browser-based Windows Client or Java Applet, or with AP Windows and Java application programs.

So far, the company has realized many benefits including:

  • Reduced Cost
    • Reduce the number of engineers in control room to save labor-cost and lower the installation cost by using the CAT5e/6 cables for connection.
  • Enhanced Manageability
    • Supervisors can remotely access over the network to enhance manageability.
  • Ease of Installation
    • Use the plant TCP/IP Ethernet network to ease installation.
  • Increased Productivity
    • One remote engineer can open four browsers to monitor four control systems in one display by using web-based GUI.
  • Speedier up new production line set-up
    • Experienced engineer can be moved to the new plant for new production lines set up.
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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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Four Tips on Improving an Existing Website

Posted on April 16, 2012 by dzineit

We have all experienced an incident where we have visited a website for a specific purpose, only to find ourselves wandering aimlessly. This just goes to show the importance of ensuring that your own website is built to avoid customer frustration or confusion.

A recent study regarding user experiences online found that most websites are not doing their job, with only three percent of 1500 websites studied making the grade. So how does a website create a positive user experience, regardless of size or industry?

There are four ways.

Establish Trust 

To establish trust with users, a company needs to focus on sharing its privacy policies with its users, as well as invest in proper security measures to protect users and their information.

The more transparent a company is, particularly with respect to its online presence, the better the likelihood of gaining the trust of its customers and clients.

Create Good Navigation

If users cannot find what they are looking for on your website, their visit was an absolute waste of time.

Websites should offer clear and simple navigation, paying close attention to the steps necessary to complete every possible action.

Focus on Presentation and Design

We are currently in the age of using video and images to push a product or service. Websites that are too text heavy can take a toll on the attention span.

Use appropriate images to break up text and offer video as much as possible.

Also remember the importance of mobile compatibility because it seems that, these days, online search using mobile devises is on the rise.

Don’t Forget About Your Goals

Always go back to your original corporate strategy.

It is important for businesses to eliminate any superfluous information and, instead, underscore the company’s true strategic advantage.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
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Specialty:
Interesting Articles; News; Web Design Info

A/V Solution Allows University to Effectively Deliver Multimedia Exams to Multiple Classrooms

Posted on April 16, 2012 by dzineit

With increasing demand for multimedia-based exams, a local university, after establishing an IDC (Internet Data Center) on its new campus, needed professional A/V solutions to meet the following requirements:

  • Deliver exam questions from two computers in the IDC to four classrooms – each classroom has two screens to display the questions
  • Transmit A/V signals over long distance – the IDC is located away from the classrooms
  • Support multiple exam question mode delivery – such as both audio and video, video only, or audio only
  • Work seamlessly with the existing IT environment control system in the IDC

For the university, the solution was a media matrix solution which consisted of an eight-port A/V matrix switch and an A/V Over CAT5 extender. After the deployment, the university noticed the following benefits:

Multimedia exams can be conducted more efficiently – different exam questions can be delivered to multiple classrooms and displayed on two screens in each classroom with the use of the existing video splitter

  • A/V signals can be seamlessly delivered from IDC to the classrooms – the solution permits HD video signals to be transmitted over distances of up to 300 meters
  • Satisfy the demands for all kinds of multimedia exam questions – new A/V solution allows independent switching of all audio and video sources

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Internet Technologies

How Keyword Research Can Improve an SEO Campaign

Posted on April 16, 2012 by dzineit

The major search engines feed on keywords, yet most business website owners don’t know the first thing about keyword research and how it relates to a successful SEO campaign.

Keywords or key phrases represent the word or words that Internet users type into a search engine to find what they are looking for online. Keyword research refers to the process of choosing a targeted few of the infinite number of possible keyword phrases to optimize your site.

Obtaining a high rank on the results pages of the major search engines is important, but it is ranking for specific targeted keywords that will determine success.

There are two important concepts that help determine which keywords should be targeted. These are search volume and competition.

Search volume refers to the number of people who enter your targeted keywords into the search engines. Using keywords that have a higher search volume is better because they will help draw more natural traffic.
Search volume is tempered by the analysis of the keyword phrase’s competitiveness. In other words, if a lot of competitor websites are ranking well for the same phrase, you have to consider whether or not it is worth the fight.

Conducting Keyword Research

The first step in the process requires researching potential keyword phrases. There are plenty of tools online to help.
Google's free Keyword Research Tool, for example, allows you to enter phrases related to your website and it generates a list of keywords to consider. The tool also provides data on how many global and local searches occur, as well as Google's estimate the ranking difficulty of the keyword.

Once you have identified potential keyword targets, you can begin integrating them into your site. To increase your chances of getting ranked for your targeted terms, follow standard search engine optimization practices.
It may take some time to see the results of your targeted keyword research, but it will ultimately yield significant improvement in search traffic volume.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
SEO
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