Facebook has announced another new feature. It will now let users pay to promote ‘friends’ posts. The new feature comes on the heels of a service the social media giant introduced last year that lets users pay to promote their own posts.
Facebook thinks people will want to use this feature to promote charity fundraisers and events, or help friends rent out their space. The feature will be rolling out gradually to all users and won’t be available to those of us with more than 5,000 friends and followers. To promote a post, just click on the menu button on the top right corner of a post, according to images of the feature provided by Facebook.
The new service will cost about $7 in the U.S., though prices may vary, the company said.
You won’t be able to change the privacy settings on the post you’re promoting, so if it was set to just that person’s friends, then only your mutual friends will see it if you promote it. To safeguard privacy, promoted posts will be visible only to users permitted to see the original messages. One potential issue, though, is that you don’t need a friend’s permission to promote their posts. And depending on what they said, the added viewers might not always be appreciated.
Facebook is trying to find new ways to generate more revenue from its 1.1 billion members. In the past year, the company has announced mobile advertising, tools for marketers on and a feature for users to send friends gifts via the site.
The tool for promoting friends’ posts will be gradually introduced globally, Facebook said.
The social network already operates a service that lets companies pay to promote posts.