Five SEO-Boosts Every Website Owner Should Consider

In order to achieve success, business website owners need to take a tactical approach to search engine optimization (SEO). Consider the following five ways that small businesses can effectively boost their SEO efforts without spending a large sum of money.

1. Keep content fresh.

The best way to ensure a good position on the search engine results pages is to consistently maintain fresh and relevant content. This can be done by keeping all of the business’s online properties (including websites, social media pages and business listings) up-to-date with quality content and new information. Be sure that contact details are current and any new services or offers are posted in real time.

2. Maintain a social media presence.

When it comes to social media, conversations, comments and reviews are happening all the time, and any mention of your business can have an impact on your search engine rank.

That is why it is important to make it easy for customers to interact with your brand by creating and maintaining a strong presence on social media platforms. Whether you use Facebook, Twitter, Google +, YouTube or Pinterest, social networking sites have a huge influence on online positioning.

3. Understand your target keywords.

Make sure that you know your relevant keywords and understand how to use them, because keyword marketing is still one of the best ways to increase online visibility.

4. Ask for reviews.

Consumer reviews have the power to influence purchasing decisions.

While reviews are not always easy to ask for, many business owners are often surprised by how willing people are to show their thanks after a positive experience.

5. Consider hiring an SEO consulting firm.

Hiring a professional SEO firm doesn’t have to break your budget and it is often a good idea for small companies that do business online.

SEO can often be technical to some extent, so just remember that you will get what you pay for.

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

Putting HDMI on the Line

In recent years, the popularity of tablet PCs has replaced the use of traditional desktop computers and laptops. A major manufacturer of personal computers decided to launch a new line of tablet PCs. To ensure quality, the company conducted rigorous testing before delivering products to the market. With HDMI being the most popular audio and video interface, its new tablet PC allows users to use an HDMI interface via external dock. Therefore, the HDMI output signal of each tablet PC needed to be tested for quality and reliability. Based on this consideration, the company looked for a solution that could effectively switch and test among different HDMI devices; to detect signals for performance and stability.

Solution

A four-port HDMI Switch allows users to quickly and easily share HDMI display devices with four HDMI input sources. Additionally, it allows convenient switching between digital devices such as DVD players, satellite receivers, and digital camcorders.

Benefits

HDMI Certified Reliability – Consistent HDMI Video Signals Delivered – VS481A 4-Port HDMI Switch ‎is HDMI certified. It is compatible with HDMI and HDCP, so the signal is always stable to ensure perfect testing results.

RS-232 Switch Control for Flexible Testing – The switching procedures can be customized via RS-232: to switch between the HDMI signal inputs from different ports. This provides flexible and customizable testing procedures to reduce labor costs on the production line. In addition, personnel can connect to a server that controls the switching to monitor testing.

Rapid Response & Increased Efficiency – A/V unit features rapid response- signals can be output quickly to improve testing efficiency and reduce delay costs on the production line.

Improve Compatibility Testing – HDMI switch is designed for fast and effective compatibility testing of HDMI devices on a production line- with quality and reliability you can trust.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

Mistakes That Can Ruin A Website Marketing Campaign

A businesses website is its worldwide hub and, without it, a company is virtually non-existent in the online world. This is why it is so important that business website owners ensure that their web presence is in tip-top shape.

Consider the following common web site mistakes that must be avoided to ensure that a web site is meeting its maximizing online potential:

Domain Name Mismatches

Having a URL that does not match your actual business name or product will confuse people and make it harder for them to remember your business. It can also become a serious challenge for anyone looking for your website, especially if the URL for your business name is taken by another company.

Even if you can’t get your desired URL name, come up with something that reflects your business, industry or location and do your best to make finding your website as simple as possible.

Template Designs

Website templates, particularly those that are free or cheap, will offer limited design options and functionality. It is important to use a website design that truly reflects your brand, company image and the quality of the product or service you offer.

The first impression made by a web site says a lot about the business it represents.

Poor Web Copy

What your website says and how it says it is very important when it comes to online marketing. Website copy should be written in a way that speaks directly to your target audience.  Therefore, it should be written in a way that is approachable and comfortable while embracing your brand.

Missing (Or Poor) Calls to Action

Whatever action it is that you need visitors to take when on your website, you need to design your interface and write your copy in such a way that it will easily lead visitors to take those actions.

For example, if calling your business is important, be sure that your company phone number is in a prominent location on every single page of the website. Similarly, if making a purchase is the most important action, make sure that shopping cart links are easy to find and that the checkout process is seamless and secure.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

SEO Video Tips in Conjunction for Google’s “Freshness” Update

Google’s new freshness algorithm reinforces the search engine’s commitment to offer fresh and relevant product information to its users. This new algorithm update means that online retailers urgently need to rethink their product page videos so that they don’t get left behind.

Google’s freshness update was designed to demote websites with low-quality and unoriginal content. This means that many of the websites that rely on the same manufacturer product descriptions that many other retailers display are likely going to take a hit.

Some of the biggest winners in the algorithm update will be those websites that feature a lot of videos. This means that websites featuring video on their product pages have a big opportunity right now, but it also means that they need to be urgent in ensuring that their video content doesn’t go stale.

Consider the following tips for product page video SEO:

Make your videos unique. Don’t rely on manufacturer descriptions. Instead, create your own original and unique videos.

Keep your content fresh. Don’t be repetitive and change up your home page to feature your latest videos for extra exposure. Try to get fresh videos up quickly and often. Use videos to respond to online conversations or to feature topics related to your industry.

Listen to your visitors. Pay attention to what people are saying on your site and elsewhere. Use these conversations about your products or your industry as inspiration for new topics. Also keep an eye on what people are searching for and adjust your videos accordingly. You can also organize customer feedback and create video content that responds to their needs.

Keep it social. Social networking is vital to SEO success. So, duplicate your website video SEO efforts on your social media sites as well. When you upload new video content, post it to your Facebook, Twitter, YouTube, Pinterest, and other social media channels.

Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
SEO

Preparing for Future Google Algorithm Changes

It seems that Google’s algorithm is change quite frequently these days, but the truth is that algorithm changes are a good thing, not only for Internet users, but for website owners who expect a level playing field.

It is the job of the search engines to provide users with the most relevant content possible. Unfortunately, after 14 years in business and countless algorithm changes, search queries are still far from but perfect and Google is constantly tweaking its algorithms in an effort to achieve perfection.

So how does a business website owner deal with seemingly endless algorithm changes?

Here are five things you can do to help your search engine optimization (SEO) efforts both now and in the future.

Avoid Spam

Search engines hate spam and so should you.

Avoid cluttering your meta tags with keywords. If you use meta tags, keep your keyword count to below eight and don’t list words that are irrelevant. In addition, avoid going overboard with the use of keywords within your website content.

Strategize

It is important that website owners conduct proper keyword research before they build their content. This will help to ensure that you content is natural.

The better the content you offer, the more likely it will be shared.

Socialize Correctly

A great way to get search engines to recognize your content as relevant is to use social media. However, you need to use social channels wisely.

For maximum results, make sure that the title of your article is relevant to the content. If your content is good and helpful, people will share it.

Offer Fresh Content

Content becomes less relevant as it gets older, which is why search engines give more weight to newly published content. This is why it is important to keep writing articles and creating new content on a regular basis.

Stay Relevant

If you are going to target a particular keyword or phrase, be sure that the content represents it. Your title, URL, and content should be relevant to the keywords you are targeting.

By adhering to these core principles, you can improve your SEO efforts now and in the future, even when Google rolls out new search engine algorithms.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A

All-in-One Solution to Protect and Manage Retail Stores

A convenience store chain needed to manage and run their stores more efficiently. Its aim is to control cash register transactions, protect store inventory from being pilfered by shoplifters and develop an effective training scheme for new staff. Due to cash and product losses, management wanted to implement a POS in combination with a DVR to monitor cashiers and customers in the store premises. There is also a high turnover for cashiers, and the store wants to train newly hired staff by letting them watch DVD recordings when there aren’t many customers around.

The counter space is limited so there can’t be a monitor, keyboard and mouse for each device/equipment. The devices need to share the monitor of the POS system. Therefore, the CS74U 4-Port USB KVM Switch with audio is the right solution as it controls up to 4 devices using a single USB Keyboard, monitor and mouse.

The Solution

A four-port USB KVM Switch is a desktop control unit that allows users to access four computers from a single KVM console (keyboard and mouse, audio and VGA monitor). With this KVM switch, users can access computers conveniently using port selection pushbuttons located on the unit’s front panel.

Benefits

Space and Cost Saving – KVM switch is compact and helps save space in a small counter. Only one set of monitor, keyboard, and mouse is required to control all devices, which helps save cost.

Efficiency – You can consolidate all devices in one area of the counter so that the manager doesn’t need to run around the store. He can monitor the cashier, inventory, and staff training in one place. This makes store management more efficient and organized.

Instant Switching – When the manager wants to monitor customers or observe the cashier during cash transactions, he can simply switch to the DVR device and check what is going on in the store, real-time.

Audio Enabled – The store management can train newly hired staff through DVD video recordings. The KVM switch is audio-enabled so when you switch to the DVD player, not only can you view the video, but you can also hear the audio.

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
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