When a business embarks on the creation of a new website, one of the most important steps is to ensure that the site is SEO compliant.

A website that is SEO compliant follows all of the rules set forth by the W3C, which stands for the World Wide Web Consortium. These rules set the direction for website developers to create websites that are efficient on the web, which fosters usability among the website’s visitors.

However, following W3C website compliance rules isn’t the only way that businesses can make their websites SEO compliant.

It is imperative that businesses pay very close attention to the content of their website. Not only should the site be optimized with targeted keywords, meant to boost search engine ranking, but the textual content should be written in a way that it is easily understood by those visiting the site. Most importantly, it must be content that would be considered valuable to users.

For businesses, spending the time and money that it takes to make a website SEO compliant is well worth it, because it can result in a better search engine ranking.

The higher a website’s search engine ranking, the more chances that website will be found when someone is searching for the products or services that it offers. In turn, the likelihood of garnering sales is greater as well.

Businesses must pay close attention to how they craft the information they want their potential clients to have.

The way that a website’s content is written will determine how well that website ranks with the major search engines, and how well they can maintain that ranking. This is why we always recommend hiring an SEO professional to help develop a website.

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Annoying bells and whistles on a website are usually there for the website owner’s benefit, not for the benefit of the customer.

The bells and whistles I refer to are not the ‘extras’ that can set one business apart from another, but the literal ones, such as background music and annoying pop-ups. When it comes to website design and development, the old adage, ‘keep it simple stupid,’ should always be employed.

While some people think that bells and whistles are fun, most people don’t.

Just because you have the capability to add music on top of flash animation, on top of pop-ups, on top of registration forms, on top of survey requests and so on, it doesn’t mean you have to use all of them. In addition to the decorative doo-dads on a site, countless logins, memberships and requirements can really hinder a visitor’s ability to get those most out of your website in the shortest time possible. After all, isn’t that the ultimate goal?

A recent survey backs up what he and our staff has said all along; simplicity is the most important factor for consumers, when choosing where to do business online. In fact, the survey found that more than half of online marketing experts polled said that a “desire for simplicity” dominates consumer attitudes.

Based on this, we have come up with three surefire ways to successfully woo customers online:

-       Simplicity in design and use.

-       Real-time interaction.

-       Quality customer service.

When a business employs these three standards online, their chance for success is greatly increased. A good website design and development firm can help a business achieve these goals.

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In order for a business to successfully build brand recognition, trust and respect, it must offer its target audience relevant and useful information. However, it is also important that business owners listen to the information that their target audience provides to them.

There are many successful content marketing techniques that encourage interaction between site owners and audience. There is a lot of valuable information that can be learned through this type of communication.

This sort of open interaction gives potential customers the opportunity to better understand what a business has to offer and the business owner can learn more about his or her target audience.

Information like this can not only help a business run a better campaign, but run a better business too.

For example, many website owners don’t consider the feedback that they receive in emails to be important, but they can actually be quite significant.

Anything that gives a business insight into how it is performing can be extremely useful. Compliments can let a business owner know what the company is doing right and complaints can highlight weaknesses.

Businesses should encourage feedback from their customers through blog posts and social networking.

When it comes to developing a successful website, as well as a successful business, website owners must give relevant information to their target audience. However, they must also know when to listen to and use the feedback that is given to them.

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