dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
dzine it, inc. +1.212.989.0813
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Five Steps to a Better Search Engine Rank
Even the least savvy small business website owners can improve their rank on the search engine results pages (SERPs) of major search engines like Google.
By following just a few simple steps, a business owner can improve his or her website ranking on Google, no matter how much or how little they know about SEO.
Create a Blog Using WordPress
Adding a blog to a business’s Internet presence, as well as keeping it regularly updated with fresh content, is a great way increase online exposure. We suggest using a WordPress platform.
WordPress is hands-down, the most SEO-friendly blogging platform available today. It also offers one of the best content management systems as well.
Conduct Keyword Research
Keyword research is the foundation of a strong SEO campaign.
Your website content should be updated to reflect your targeted keywords, but you won’t know what keywords and phrases are right for your business until you do a little research. A good rule of thumb is to focus on three to five relevant keywords.
On-Page Optimization
Once targeted keywords have been identified, it is important to work them into a website’s content.
Be careful not to stuff the keywords all over the place and make sure that they work without sounding out of place, or else Google will punish your site for spamming.
Use Google Places
Once a website is optimized, a business should claim its Google Places business listing.
This can be done by simply adding basic information about your business. Be sure to be as detailed as possible in each section, for maximum results.
Begin Back Linking
The final step on the road to better search engine placement is to begin back linking.
Consider social bookmarking and profile submissions to high-ranking sites.
By taking these five simple steps, anyone can increase their website’s visibility, by creating value and relevancy through major search engines like Google.
Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
The Necessary Elements of a Website Development Project
The best thing about the Internet is that anyone with an existing or new business can easily create an online presence with the help of a professional design and development team. Unfortunately, not all web developers are created equal, which is why small business owners need to protect themselves by knowing what to expect before entering into a contract.
In order to protect themselves, business owners need to demand certain things from the design and development team that they hire.
A User-Friendly Website
When you add too many bells and whistles, you lose sight of creating a quality user experience.
Simple navigation, an uncluttered design and quick-loading pages are essential.
A CMS
A content management system (CMS) is essential to a website.
Everyone talks about how websites need to be user-friendly for visitors, which is true. However, a website should also be user-friendly from the owner’s side.
A good CMS will allow the website owner to make content changes to a website on a regular basis, which is essential to online success.
Mobile Compatibility
We have now entered the age of the mobile Internet. Business owners need to ensure that their website looks good on the iPhone, iPad, Android and other mobile devices.
Social Networking
Every website needs to be connected socially, if it is to be successful.
Whether it is simply adding a Facebook “like” box or integrating an entire platform, it is important for business websites to stay up to date with the latest social plug-ins.
Complete Ownership
When business owners focus too much on the look and feel of their website, they tend to overlook some of the important legal aspects involved in creating an online presence.
For example, if you don’t specify that any logos or creative designs are to become the property of your business, you could end up on the losing side of a legal battle over ownership down the road.
Copyright 2012 dzine it, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
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