SSL means Secure Socket Layer.  The certificates are used to secure websites so that third parties cannot intercept information transferred between your computer and their website.

Here is how a SSL works: Every SSL Certificate is created for a particular server in a specific domain for a verified business entity.  An SSL Certificate is issued by the Certificate Authority (CA), a trusted authority.  When the SSL handshake occurs, the browser requires authentication from the server.  A customer sees the organization name when they click certain SSL trust marks (such as the VeriSign Secured™ Seal) or use a browser that supports Extended Validation. If the information does not match or the certificate has expired, the browser displays an error message or warning.

SSL certificates are usually used by e-commerce businesses, banks and other operations that involve credit and debit card transactions. SSL certification is a must in these cases, to keep financial details safe as it is being transmitted. Without an SSL certificate, hackers could easily access and misuse personal information.

An SSL certificate can and should actually be used by any website that uses a form or other method to transmit information. From a simple e-newsletter sign-up to an account login, any transmission should be protected by the basic security offered by an SSL cert.  If you use FTP to transfer files, use any shared work flow or project management software you should also consider getting an SSL certificate.

SSL certificates protect your control panel login, network traffic, any transfer of files, databases and much more. Basically, if your website collects or handles any information you want to protect from hackers or intruders, you should purchase
SSL Certification.

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There are many options when building web pages today. Most people focus on what they think they should be doing – and ignore everything else. Effective design and creating the best pages also includes making sure you know about things that you would be better off without.  So in order to avoid some common issues with web pages beware of the following pitfalls:

Browser Specific Versions: Make sure your site isn’t designed for only one browser. Designing a websites that doesn’t function on all browsers properly is a bad decision.  Many people still use Internet Explorer, but many more are using Firefox and Chrome.  If you limit your pages to only working on one browser you will be eliminating a large segment of visitors from viewing your site they way it was designed to be seen.

Widespread use of Flash: Flash can be a great tool, but there are many usability issues with Flash.  Flash isn’t viewable on mobile devices and many search engines don’t index Flash content well.  Customers don’t like sites where the back button doesn’t work. This frequently happens with Flash websites.

Video that starts automatically: Most people, even if they like video on websites, don’t like it to start automatically. If you do have video and/or sound on your website that starts up right away at least have a way to turn it on and off that’s easy to find (preferably easily seen at the top of the page.)

Lastly, keep your navigation simple and visible.  Hidden or disguised navigation may seem like a clever idea, but can just frustrate users.  Turning your “about us” page link into a photo of something will just be too hard for anyone to use and figure out.  Rather than intriguing them you’ll lose them.

So remember things you don’t do – can be as important as the ones you do when designing your site.  Always take time to think about what makes your site pleasing and simple to use – for everyone.

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LinkedIn – the social media site used by millions of professionals has streamlined its search function. Now instead of looking for people, companies or jobs separately, users can get comprehensive results in the same search.  When users visit the site all they will need to do is type what they’re looking for into the search box and they will see a results that pull content from across all LinkedIn groups.

The improved search function also includes auto-complete and suggested related searches. Users can save their search queries and receive automatic notifications when results for that search change. – As they type their search term they’ll be prompted with options for what they may be looking for. Now when they type in a search term such as “project manager” they’ll see example search queries for people or jobs related to “project manager” as well as a preview of top results to help them find what they are looking for in one click.

LinkedIn hopes to get more functionality and usability into its platform as it continues its transformation away from being a simple database and point-to-point communication platform, and into more of a social network.

In addition to the improved general search function LinkedIn also added other features.  They include:

  • Smarter query intent algorithm – The more you search for content on LinkedIn, the more it learns and understands your intent over time to provide the most relevant results.
  • Enhanced advanced search – Advanced search gotten a new look.  It’s also easier to deepen one’s search with filters like location, company, school and more.
  • Automated alerts – Users can save time by saving individual searches and receive alerts when the results change.

This is one of the LinkedIn’s first big overhauls to its search function in years.  LinkedIn sees an average of 475 million searches a month, according to the company. The network has 200 million members.

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