Social Media can be a valuable tool for businesses of all kinds and sizes. The relationships that can be built by utilizing Facebook, Twitter, Pinterest, Google Plus and Linked In – the most popular social networking sites can be big if used strategically. Using these sites can be as simple as adding a plug-in to your current website, blog or digital newsletter. Some of advantages of including social media are listed below.
Social Media helps build your customer base by engaging them. Customer engagement is a critical tool in retaining existing customers and getting new ones. Establishing a Facebook Page for your site and business gives you the ability to connect with unlimited customers and keep fans engaged and coming back to the site.
Social Media offers opportunities for effective marketing and promotion. Sites like Facebook offer business owners the flexibility of coupon marketing and special promotions to a target audience. Many business owners have taken to Twitter as a tool for both promotions and reaching out to customers in real time.
Social Media helps you monitor the impact of your marketing campaign.
Facebook, Twitter, Pinterest, Google Plus allow you to monitor the feedback from customers. Customer feedback provided by these sites enables you to find out what people like, don’t like. With this info you can improve the quality of your goods and services to better serve your target market and customers’ needs.
Social media marketing strategy increases your search engine ranking.
Social media sites offer big opportunities to drive traffic to your site. By connecting with relevant communities and individuals, social media channels can play a key role in generating visitors to your website and in turn increase your rankings. Most search engines utilize social media sites in their algorithms that determine how it might rank your website or blog.
As with any website marketing plan, before implementing your social media strategy it is important to define your goal to get the most from your social media efforts. Determine who your customer is, when and how they want to interact with you, and what calls to action you want to present through this platform. Regardless of the social media outlet you choose, your goal will be to relate more personally to your customers.
Proper search engine optimization can make a big difference in your website’s traffic. SEO helps ensure your website gets visibility on search engines, which if done correctly can result in an increase in your rankings and ultimately an increase in visitors to your site. Therefore, once your business’ site is live, it is important to consider hiring a specialist to make sure search engines know your site exists.
Pick a company that understands your goal. Who are you trying to reach? What are the words that are going to reach them? A qualified, experienced SEO expert reviews your site; asks about your business goals and target visitors; and identifies strategies to improve your search engine rankings and page views. Search for a partner that is willing and able to understand your company’s unique qualities and then communicate them online while raising our visibility.
Pick a company with SEO experience and an understanding of all SEO levels. Anyone can call themselves an ‘SEO’ expert or company. But that doesn’t mean they know what they are doing. It takes a track record and years of experience to learn what works. An SEO company with experience can take a look at your website and analyze what needs to be done to gain more traffic. Search engine optimization involves many tools. It includes technical knowledge (the structure of a site, which can determine how easy or difficult it is for search engines to crawl and index your content); page optimization (the use of such elements as keywords and HTML tags in ways that help increase search engine traffic to your site) and off-page optimization (such as link building). A good SEO company will be well versed in all facets of optimization.
Pick a company with a solid analytic plan and strong communication. It is important that the company you select not only to have the proper analytic tools to provide you with data, but that they also have the ability to draw insights from analyzing the data. A company’s analytics should enable you to get the data you need to make the right decisions in your online marketing strategies. You should discuss how frequently you will receive account updates and what level of detail you should expect during your scheduled communication. SEO work takes time to see real results, so it’s very important that you have defined communication expectations with the company and that there is a mutual trust and respect.
Pick a company that keeps up with changing SEO rules. SEO is constantly evolving. Google and other search engines are constantly in flux and changing the rules of the game. A good SEO marketing company will be aware of these new criteria and will be evolving with it. They are up to date with new ways to optimize your website.
Pick a company with a proven track record of SEO success. There are many companies who claim to be experts. But anyone looking to hire an SEO consultant or company should check out current references to discuss how the search engine optimization company helped them succeed.
Good SEO can truly make a difference for your site and ultimately your business. That is why it is important that you just don’t pick anyone who says they are an expert, but that you use the criteria discussed here to determine if a company truly knows what it is doing and if it is right for you.
In an IT environment of increasing data demands, energy efficiency, among other ways to cut costs and do more with less, have come to the forefront. In practice, however, energy efficiency, cost considerations, reliability and other factors are all addressed during site selection.
Site selection affects many issues for data center operators and, in many ways, is the umbrella under which cost, energy efficiency and other factors reside. High-cost areas, for instance, present high-utility challenges. During site selection, one must consider what kind of connectivity will be needed, and where water, power, and fiber are available at affordable costs. Moreover, the parameters drawn for a data center dictates in many ways the efficiencies that can be realized.
In sum, selecting a site for a data center affects virtually all other business and efficiency decisions that will be made. It’s important to consider all of these factors ahead of site selection to ensure the best decisions can be made afterward.
The live, online fitness website, EMG Live Fitness, has been recognized by the Interactive Media Council (IMC) with the prestigious Interactive Media Award (IMA) for Outstanding Achievement. in the Health-Nutrition Category for 2012.
The Interactive Media Council (IMC) has announced its list of winners of the prestigious Interactive Media Awards (IMA) and the New Jersey based, online fitness organization, EMG Live Fitness, has garnered its first Outstanding Achievement Award from this prestigious organization.
“Wow, this is exciting news”, says Joyce Wells, founder of EMG Live Fitness. “We have been winning awards (since the launch of EMG in 2011) – the response from users and the (health industry) has been phenomenal. We thank our web design and website development team at Dzine It for all the hard work and winning this award for both organizations. It’s an amazing honor.”
IMA submissions are subject to a rigorous, point based scoring system based on five, specific criteria. The highest achievable score is 500 – the EMG Live Fitness website received a score of 475. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.
“We’re very proud of this award” says Ken Herbert, President of dzine it, inc.
“We worked hard with our design, development and marketing team to make this website an exciting user experience. We’re happy that EMG has given us the opportunity to design, develop, and marketing this unique concept. We look forward to taking the website to the next level in the coming year.
Online fitness classes are growing in popularity and EMG Live Fitness is on the cutting edge of this technology. EMG has received positive reviews from the NY Times and on Dr. Oz’s website, You Beauty (youbeauty.com) as a top pick for online workout websites. Live, streaming fitness classes are growing in popularity as a tool for adding variety to exercise routines and EMG Live Fitness is making full use of streaming technology to provide exercises live, in real-time, from an array of locations nationwide.