Google+ recently unveiled some page and profile improvements to its pages.  The company has made updates to the look and functionality of its personal profiles and business pages.

The ‘About Tab’ will now have its own edit link. The sections will appear on cards like “story,” “places,” and “links.” This will make it easier to update user profiles

The cover section will now be able to accommodate pictures up to 2120 px by 1192 px (they will show up 16 x 9 when fully expanded). According to Google “This way more images can be used as cover photos and there’s more room for your selection to shine.”

There will be also a new tab for displaying local reviews, which users can hide if they don’t want them on their profiles.

These changes are all based on user feedback and are part of Google+  efforts to improve upon the social media outlet and make it more user friendly.

Pinterest
Specialty:
Internet Marketing; News; SEO

Text is a key element of a website.  Text on your site serves several functions. It is part of the way you provide information and part of your design.  Text also helps with online marketing. Keyword rich text on a given page is vital to achieving ranking organically in search engines. It is important though to use text in a way that complements and enhances a page’s design.  You do not want to upset the desired design effect with too much content. There are several site features that can be implemented to achieve a good balance between the text you display on any given web page and good clean design.

One way to do this is to use a ‘click to expand function’. This will keep content hidden until a user clicks a “more” or “details” call to action. Click to expand allows you to tease readers with a small, initial snippet of copy.  It allows marketers to keep content hidden while appealing to users to read the remaining copy. Together with a strong call to action, your initially hidden content has a good chance of being read.

Another way to achieve good clean design is to use rollovers. Rollovers allow you to couple eye-catching visual content with some informative text. Using a rollover you can include a small amount of text that will display when rolling over a particular image. When applied, images are usually turned translucent and the text is layered on top. This technique can be used for social links, tags, and calls to action. This feature can be especially beneficial for e-commerce category pages that include a catalog of product images. In this scenario, each image can provide an opportunity to include keyword rich text to help your product-category page rank.

You might also consider an image slider.  This can open up a huge amount of space on your web page. An image slider enables an area of your web page to be replaced with a sequence of alternate “slides” and messaging. The amount of copy that you can include with this site feature is only restricted by the number of slides that you choose to include.

Navigational tabs are another method for including additional copy.  You can hide text within a navigational tab on a simply designed page. Pages that incorporate navigational tabs allow content to be viewed only when the particular tab is selected. This allows us to showcase visual elements but also allows us to include lots of keyword rich text that relates to the services that we provide.

By including your text within your web page and keeping it out of sight unless requested by the user can help you achieve a balance between your text and design. Implementing any of the above ideas, you can help craft web pages that are both visually pleasing and SEO friendly.

Pinterest
Specialty:
News

Pinterest has introduced two new features to its popular social media sharing site.

Now in addition to posting images on a virtual inspiration board – you can send the image to friends.  If you see something on Pinterest that you know that one of your friends will like, you can hit the “send” button to share it. You will be able to send the pins to other Pinterest users, Facebook friends, or email contacts with a personal note. They will be able to see them in their Pinterest notifications or in their email inboxes.  If they reply or like the pins, you’ll get a notification as well. Previously, you could only send a pin to someone via email. The new feature works for both mobile and desktop versions of Pinterest.

In another addition, Pinterest is making its collection of images more informative with a new format for a select group of pins that show products, movies, and recipes. Instead of just showing a small, formless caption beneath the pin, the new format will include an additional space for details like ingredients and cook times on Recipe pins, prices and store locations for Product pins, and ratings and cast members for Movie pins. An icon beneath the picture will let users know when there’s more information. The details will appear when users click on the pin to enlarge it. Among the first to test it out are Target, eBay, Etsy, Sony,, Anthropologie, Whole Foods, Martha Stewart, Netflix, and Rotten Tomatoes. Pinterest will roll this feature out slowly. Users will find new pins from these merchants — and refreshed versions of their older ones — in their feeds.

These new additions are the latest in Pinterest’s quest to make the social media bulletin board even more social and informative.

Pinterest
Specialty:
Internet Marketing; News; SEO
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