Blogging for Your Business

Posted on September 24, 2012 by dzineit

Running a good blog is a lot of work. Yet if done right, blogging can be well worthwhile and beneficial for any business.  Let’s take a look at some of the benefits – and consider how to make them even more effective.

A blog provides visitors and potential customers with insight and knowledge of your products and services.  Establishing yourself as an expert in your field can be a valuable tool for gaining authority with your audience and garnering their confidence to do business with you. Link the articles in your blog throughout your website, to demonstrate your knowledge to potential customers.  You can also link out from your site as well.

Blogs can also be a place to post company news and let the public know of the latest industry developments. Regular blogging provides a signal that you are running a reliable business and are making the effort to reach out.
Blogs can help with Search Engine Optimization (SEO) and increase your search rankings.  Websites with blogs tend to get more links. Blogs also allow you to add search-targeted content and are great for sharing on social media (which increasingly influences search engine rank).

Blogging creates lots of content. Publishing regularly to your blog gives you more to talk about on your social media accounts. If you write a good article, or have some interesting news, be sure to share it with Facebook/Twitter /LinkedIn followers.

Whether you’re just going to start posting some company news or plan on becoming the recognized #1 expert in your industry, blogging can be a great way to market your business and build a connection with customers. If you’re willing to make a serious attempt and put in the time, a business blog could become a key piece of your online marketing strategy.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Digital Marketing; News

DealDown Launches – New Daily Deal Website by Track Locals LLC.

Posted on September 20, 2012 by dzineit

dzine it, inc. is happy to announce the pre-launch of DealDown, a new innovative daily deal website with a twist. The site is owned and operated by Track Local LLC. a Brooklyn based company.  The site is unique in that it combines social media platforms and on-line games to award prizes and discounts that enhance the deal experience for both customers and business owners.

For business owners, DealDown helps attract new customers by allowing registered site users to share their deals directly with others through social media such as Facebook & Twitter.   For customers, DealDown not only offers the best deals on local events, activities and products, but allows those who have shared their deals, purchased frequently or scored points on games to accumulate additional rewards to be used for free products and savings on future deals.

DealDown which has taken more than 6 months to develop was created using a custom PHP application designed from a propriety dzine it framework for Track Local LLC.  The site features many innovations that will continue to be enhanced over the next several months.

Ken Herbert of dzine it who led the development team, “This site is built on a robust social media platform which has endless possibilities for sharing.  We look forward over the next few months to continuing working with Track Locals LLC. on the site’s development and enhancing the user experience.”

Sol Mittelman, Chief Innovation Officer and co-founder of DealDown  “We are very excited about the development and launch of the site. The professionals at dzine it have taken our vision for a truly original and visionary deal site and made it a reality. Now we look forward to providing true deals to both the business and consumer communities.”

DealDown is currently focusing on Brooklyn based businesses but looks to extend their deals to other cities across New York state and eventually across the U.S.

Peter Crisafi of dzine it “We are very proud of the work that has gone into developing this website application. We wish Track Locals LLC. many years of success with this endeavor. ”

Martin Mittelman, Chief Strategy Officer and co-founder of DealDown. ”We appreciate all the effort and time that dzine it, inc. has put into developing this outstanding website for Track Locals LLC.  DealDown.com is the vision and 100% owned and operated by Track Locals LLC. Dzine It, Inc has no affiliation other than being involved in the web development and branding of the website.”

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
News; Web Design Info

WordPress: Is it the right solutions for your website?

Posted on September 20, 2012 by dzineit

You’ve decided to create a website or blog for your new business.  The developer and everything you read suggests using WordPress.  Should you listen to them? Depending on what you are looking to do, it may or may not be the best solution.

Word Press is a free and open source content management system (CMS) and blogging tool.  It is a very popular software used for web design and development and can be beneficial in saving time and cost. It has a reliable framework that has been around for a good amount of time.

As with many content management systems WordPress is simple and easy to use.  If you can create a Word document, you can publish a new article to your WordPress website. Once it is set up, you can update it any time you want.

WordPress sites can be customized by most web development professionals.  Many features such as newsletters, contact forms, and music players can be added to WordPress sites.  However, WordPress while good for some features is not necessarily for others. If you are developing an e-commerce site or sell products, WordPress would not be recommended. There are many inexperienced webmasters and novice programmers that use the platform simply because they can just search plugins.  However, not all plugins are good. Many plugins created by developers are glitchy and do not work properly.

If you are on a limited budget and do not have much functionality or are truly creating a blog WordPress can be a great cost effective solution. We would not recommended developing any robust business applications in an open source platform unless budget really restricts you.  Your project requirements and the scope and functionality of your website should determine if you should use WordPress.  We have seen many projects where site owner was dead set on using WordPress and their project ultimately was a compete failure because the platform just was not good for what they wanted to do. You should find a knowledgeable reliable and trusted website consultant that can guide you in how you should develop your business concept and determine what is right for you.

 

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
News; Web Programming

W³ Winner For Website Marketing Effectiveness

Posted on September 18, 2012 by dzineit

dzine it, inc. Wins Silver W³ for Website Marketing Effectiveness of ICC Website.Silver W3 Website Marketing Effectiveness ICC The W³ Awards honors creative excellence on the web and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. Winners are selected by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising and marketing firms.

dzine it’s winning entry was for the International Culinary Center and the firm’s outstanding organic marketing work with the sites natural SEO results.

“We are honored to once again recognize creative excellence on the Web, and are humbled to witness all the amazing work being done throughout the industry” said Linda Day, Executive Director of the IAVA. “From everyone at the Academy, we congratulate our 2012 W³ Award entrants and winners for their contributions and commitment to the online world in which we live.”

dzine it’s Vice President Peter Crisafi: “We are proud to add this year’s W³ Award to our growing list of achievements in web marketing.  It is an honor to be among those selected in this impressive group of entries and winners in this year’s competition. We worked hard to achieve the best ranking as well significantly increase position through the transition period of French Culinary to International Culinary Institute. We thank ICC marketing and IT team for a job well done. We are also grateful to have such an outstanding SEO team that goes the extra mile each time to get our clients to top search positions .”

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
Awards; News

HTML5 : What It Means for Web Design & Your Website

Posted on September 14, 2012 by dzineit

Developers and web designers are talking alot these days about HTML5. Developing in HTML 5
HTML5 is the newest version of the standard language used to program websites and bring content to the web.  Versions of HTML have been around for years and have been largely been a subject reserved for those in web development.  It all sounds very technical and is probably not something that the average web user might think he needs to know about.  But the newest version of programming language when finalized will offer benefits to everyone and is something even those who are not programming websites might want to know about.

HTML5 will make it easier for developers to incorporate many important features such as video, audio and graphics to your site. For a long time, video, animations and graphics have relied on third party applications like Adobe Flash or QuickTime to be embedded into web pages to view them.  HTML5 now allows all of these visual elements to be incorporated into a website natively and removes these applications from the equation.

With HTML5 you as a web visitor will be able to view it in places where you might not have been able to in the past.  With the use of HTML5 when customers visit a website there is less of a chance that anyone will come across a black hole in the middle of the page or get a prompt to download a plug in.

The iPod Touch, iPhone and the iPad have been especially good at leaving black holes on the screen, because Apple’s late founder Steve Jobs, would not allow Flash to run on any of his iOS devices from the start.

HTML5 looks to benefit everyone.  Developers won’t need additional plug-ins and as long as you’re using an up-to-date browser once it officially launches, websites that use HTML5 will allow you a more seamless user experience, no matter what device you use to access the Web.

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Peter Crisafi (Peter Crisafi dzineit)
dzine it, inc. +1.212.989.0813
26 West 23 Street
New York, NY, 10010 U.S.A
Specialty:
News; Web Design Info; Web Programming
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