Running a good blog is a lot of work. Yet if done right, blogging can be well worthwhile and beneficial for any business. Let’s take a look at some of the benefits – and consider how to make them even more effective.
A blog provides visitors and potential customers with insight and knowledge of your products and services. Establishing yourself as an expert in your field can be a valuable tool for gaining authority with your audience and garnering their confidence to do business with you. Link the articles in your blog throughout your website, to demonstrate your knowledge to potential customers. You can also link out from your site as well.
Blogs can also be a place to post company news and let the public know of the latest industry developments. Regular blogging provides a signal that you are running a reliable business and are making the effort to reach out.
Blogs can help with Search Engine Optimization (SEO) and increase your search rankings. Websites with blogs tend to get more links. Blogs also allow you to add search-targeted content and are great for sharing on social media (which increasingly influences search engine rank).
Blogging creates lots of content. Publishing regularly to your blog gives you more to talk about on your social media accounts. If you write a good article, or have some interesting news, be sure to share it with Facebook/Twitter /LinkedIn followers.
Whether you’re just going to start posting some company news or plan on becoming the recognized #1 expert in your industry, blogging can be a great way to market your business and build a connection with customers. If you’re willing to make a serious attempt and put in the time, a business blog could become a key piece of your online marketing strategy.