Twitter chats are a good way to set yourself apart in your industry. Hosting a chat allows you to showcase your expertise as well as develop and expand your community. There are chats for education, health care, finance and many other subject matters. Twitter chats offer a captive audience discussing your topic or industry.

Before starting a chat, it’s important to develop a Twitter following. Fill out your Twitter profile completely, including profile and header photo. Follow those in your industry, and tweet and re-tweet relevant content, and they will follow you back.

In order to get the most out of your twitter chat you should research other twitter chats out there and your industry. Attending Twitter chats will allow you to see how chats work from an attendee standpoint. To get experience you might consider volunteering to be a guest – or co-host – on a peer’s Twitter chat.

To get the most out of a Twitter chat you should schedule them on a regular basis at a predetermined time. Make sure they are not in conflict with any other chats in your industry. Then decide on the format. Define a topic and plan discussion points beforehand.  Use all channels available, i.e. newsletter, Facebook, Twitter, etc. to promote your Twitter chat. You can also consider using promoted posts and tweets. Be sure to manage the chat. During the chat, use the hashtag with all tweets. Keep an eye on it, and respond to your audience as best you can.

Once you start your chat. Follow the rules. For example, some chats do not allow sharing links or self-promoting until the last 5 minutes. Others ask that you retweet questions. Try to stay on topic. Always be polite and never attack or insult anyone. If you are using another person’s content, be sure to cite the author. It is a crucial element of Twitter chat etiquette to identify the original source and to never steal someone else’s intellectual property.  It is proper to acknowledge when someone has made an interesting or relevant observation. Lastly, if another user starts following your account because of your involvement in the chat, be sure to follow them back.

While some chats are held on platforms, such as Tweet Chat and TW Chat you can really just search the chat hashtag on your Twitter feed or use Tweet Deck to view the posts during the chat.

Getting the hang of a Twitter chat is a simple way to promote any business.

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Almost everyone at one time or another has signed on to a website and viewed a “Captcha”. The term CAPTCHA (for Completely Automated Public Turing Test To Tell Computers and Humans Apart) was coined in 2000 by Luis von Ahn, Manuel Blum, Nicholas Hopper and John Langford of Carnegie Mellon University.  At the time, they developed the first CAPTCHA to be used by Yahoo.

A CAPTCHA is a program that can generate and grade tests that humans can pass but current computer programs cannot. For example, humans can read distorted text, but current computer programs can’t.

CAPTCHAs have several applications for practical security.  First they help prevent comment spam in blogs.  Comment spam, the bogus comments submitting by programs usually for the purpose of raising search engine ranks of some website. Using CAPTCHA controls who can submit comments.  It makes sure that only real humans can post so that there is no need to make users sign up before they enter a comment.

CAPTCHAs can also help with protecting sites that offer registration for free services.  Often times “bots” will sign up thousands of times for free accounts.  Using a CAPTCHA can prevent sign up abuse by automated programs.

CAPTCHAS can help safeguard password systems.  Many hackers and purveyors of identity theft will use dictionary attacks to gain unauthorized access to an account.  You can prevent a computer from being able to iterate through the entire space of passwords by using a CAPTCHA after several unsuccessful logins.

CAPTCHAS are good for online polls and businesses like ticket brokers. Using a CAPTCHA application can help prevent ticket scalpers from bombarding the service with massive ticket purchases for big events and poll respondents from flooding the system with votes for a specific selection. Without some sort of filter a bot could place hundreds or thousands of ticket orders or votes in a matter of seconds.

The most common form of CAPTCHA requires visitors to type in a word or series of letters and numbers that the application has distorted in some way. If your website needs protection from abuse, you might want to consider using a CAPTCHA.

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Many non- profits have found success using social media standout Facebook. They have not only been able to market their organization and gain recognition through their Facebook pages but motivate donors to give to their cause.

Facebook offers non-profits a way for them to establish direct emotional ties between their cause and their community.  They can use their Facebook pages as a storytelling medium.  Non-profits can share messages and stories from those who have benefited from donors and the group’s efforts.

Perhaps the best way for a non – profit to be successful in reaching their donor audience is to establish image galleries. The photos and videos you post there can offer prospective donors moving and visually inspiring  tales of the organization’s success stories. Sharing personal accounts and updates will inspire others to give and enhance these successes even further.

Non- profits can also use Facebook to break news about the organization as well as stories and decisions that affect those helped by the nonprofit. It will allow followers to turn to a group’s Facebook pages for information and will also make it simple for them to share those stories with their friends.

In addition to expensive ad campaigns and commercials, non-profits might consider this effective and less expensive way to increase awareness and donations.

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