The two most important qualifications to look for in an SEO expert is competence and professionalism.
The way to find out if a company or an individual is competent and professional, as well as legitimate, is to do your due diligence. You must check credentials thoroughly and exercise common sense.

Consider the following steps when searching for an SEO firm to help you achieve your business goals:

1. Verify their contact info. If the company provides an address, Google it to be sure that it is real and if they provide a telephone number, call to see if it's answered by a person or an answering service. If they don't provide a telephone number, move on.

2. Talk to their clients. If they publish testimonials on their website, try and contact a few of their customers and get their feedback. If the company can't provide testimonials, they're probably bogus.

3. Visit SEO forums.
Visit reputable SEO forums to find out what others have to say about the company.

4. Check their Better Business Bureau (BBB) rating. Most members of the BBB post it on their website with a link to their record.

5. Avoid companies that send you unsolicited e-mails.
Legitimate companies don't send unsolicited e-mails and they don't send spam.

6. Avoid companies that don’t rank well on major search engines. If an SEO company can’t to secure a competitive ranking for their own site, they likely can’t secure one for yours.

7. Don't rush.
Choosing the right SEO consultant is critical to the success of your business, so don’t rush into any decisions when it comes to hiring an individual or firm.

8. How long have they been in business? A company's longevity is a good indication of how good they are at what they do.

9. Are they experts in their field?
Ask if they or anyone on staff has written articles that have been published on reputable SEO websites or if they have spoken at major SEO conferences. These are indicators of professionalism, reputation and expertise.

10. Ask for a money-back guarantee. If you aren't satisfied with the results, or if the company hasn't delivered on their promises, you should be entitled to either a full or partial refund. Avoid companies that won’t stand behind their work.

It would be great if we could take SEO companies at face value without being suspicious. However, especially when it comes to SEO, there are a lot of unscrupulous companies out there, so you have to stay on your toes.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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For most companies, regardless of industry, the last few months of the year get busy very quickly. If you're not already, you will soon be creating strategies, approving budgets, grading performances and evaluating your ROI.

Everyone is getting ready for the big push into the first quarter of next year and, since SEO is so long term, it makes sense to start thinking about your 2012 campaign now and make sure everything is in order for the new year. Consider the following tips to get you started.

Revisit Your Keywords

Now is the time to see if your keywords are performing the way you had hoped. In fact, you should check your keyword performance regularly, because search behavior evolves over time.

Keywords that worked well in 2011, may not behave the same in 2012. Don't be afraid to retarget new keywords, but make changes based on your site's analytics.

Update Your Content

It is important to think about what is coming down the pipe for your company in 2012.

Get ready to make those big announcements, whether it is about a new product or service or a new member of your team. Also, be sure to update that information on every relevant page of your website.

Come Up With New Article Content

When it comes to content marketing, one of the biggest problems most companies have is coming up with new topics for blogs and articles.

Start planning for the new year now. If you are having trouble, don't be afraid to enlist the help of co-workers or employees or sign up for your competitor's newsletter or RSS feed.

These are just a few of the ways, that you can begin preparing for a successful new year online. For maximum results, consider talking to an Internet marketing consultant.

Copyright 2011 dzine it, Inc. website marketing company All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Hardware spending for data centers, worldwide, is expected to top nearly $99 billion in 2011, up 12.7 percent from last year's figures, according to a recent report. The report is also predicting that data center hardware will total more than $106 billion in 2012, and surpass $125 billion by 2015. Data center hardware spending was defined as including, among other things, servers, storage and enterprise data center networking equipment.

The largest data centers, with more than 500 racks of equipment, are expected to increase their spending share by nearly six percent by 2015, driven, in part, by the cloud and the shift from internal data center provision to external.

This means that worldwide data center hardware spending will reach and surpass 2008 levels, the highest thus far and the report points to storage as the main driver for growth. Although only a quarter of data center hardware spending is on storage, almost half of the growth in spending will come from the storage market.

In 2010, the study found that two percent of data centers contained 52 percent of total data center floor space and accounted for 63 percent of data center hardware spending. In 2015, it is estimated that two percent of data centers will contain 60 percent of floor space and account for more than 70 percent of data center hardware spending.

Gone are the days of the traditional in-house enterprise data center, which is coming under fire from three sides.

First, virtualization is helping companies utilize their infrastructure more effectively, inhibiting overall system growth. Second, data centers are becoming increasingly efficient, leading to higher system deployment densities and lowering the demand for floor space.

Finally, the move to consolidate third-party data centers is reducing the overall number of midsize data centers. Meanwhile, the largest data center class continues to benefit from the rise of cloud computing.

Data Center Technology

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