When optimizing your online presence it is important to make sure that you have a website that is actually worth optimizing.
Business website owners must create a website that visitors will embrace because it provides the information they need. The bottom line is that your website needs to be in shape before you bring in visitors through optimization.
The first step in creating a successful business website is choosing the right platform for your business goals.
The first decision a company needs to make before embarking on the creation of a website is what technology, or platform, the site will be built on. The options are endless, from custom codes and development environments to content management systems and free platforms like WordPress.
The important considerations to keep in mind when selecting a platform are as follows:
' Capability: Choose a platform that will support the sophistication of your design and be sure to check if any extra features will be easily integrated.
' Usability: Your platform should make it easy for non-technical users to add or update content, add new pages and add new sections to the website.
' Search engine compatibility: Your platform should allow you to produce clean, W3C-vaild codes, easily add meta tags and customize page URLs. Most modern CMS systems are relatively search-friendly, but it is a critical component for optimization.
' Scalability: Your website's platform should support the planned size and complexity of your website, as well as provide room for growth.
' Mobility: Although visits from smart phones and tablets currently account for only seven percent of online traffic worldwide, that figure is expected to grow rapidly. Make sure that your platform can serve up an optimized experience on both desktop and mobile devices.
It is important to choose your platform wisely, because you will be stuck with it until you reach the point of redesigning or redeveloping your site. Always avoid obscure platforms that force you to rely on a single consultant or website development agency for support.
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