When it comes to search engine optimization (SEO), the goal is to get your website’s content to rank well for specific keywords on major search engines. Sometimes, however, optimization isn’t easy and if you find that you are having trouble, it doesn’t hurt to help the content that you have created on other sites rank well for similar keywords. Just be sure that the content is well branded so it is worth your while.
Consider these three types of media that you can optimize on other networks with strong domain authority:
1. YouTube Videos
YouTube is owned by Google, making videos a shoe-in for good search engine rank. The following YouTube video information is essential to SEO:
- Title: Your video page’s most important SEO elements are the video titles. Try and use a combination of your brand name and keywords whenever you can.
- Description: Include a link to your website, as well as a keyword-rich description.
- Keywords: While Google doesn’t really care about meta keywords, use them to increase your chance of being found in YouTube searches. The tags for your video are used as the meta keywords for the video page. YouTube separates keyword phrases by spaces rather than commas, so be sure to put quotes around any keyword phrases.
2. Flickr Photos
When your images pop up in search results, you can really generate traffic and the best way to make that happen is through Flickr. Here’s how to optimize your images for SEO and drive traffic to your website using the photo sharing site.
- Title: Again, your page’s most important SEO element is the photo title. Use a combination of your brand name and keywords whenever you can.
- Description: Include a link to your website, as well as a keyword-rich description on Flickr.
- Meta Keywords: The tags for your photo are used as the meta keywords for the video page. These tags will help Flickr users find your photo.
If you want to use your images for link building, upload them with “creative commons” rights and, in your image description, note that anyone can use them freely as long as they give you a link back to your website. This is a great way to share images that bloggers can use in their posts and other content.
3. SlideShare Presentations
If you have PowerPoint presentations that you’d like to share, SlideShare is the network to use.
The following tips will help you optimize those presentations for search:
- Title: Your presentation title can be up to 70 characters long and should include a combination of your brand name and keywords whenever you can.
- Description: You can use up to 3,000 characters for a SlideShare description, but only the first 160 actually count. Be sure to include your link and good keywords in the first 160 characters.
- Meta Keywords: The meta keywords for your presentation page are derived from the presentation tags that you enter. SlideShare allows up to 20 tags.
Although they do not count for SEO value, include links in your PowerPoint presentation that viewers can click on.
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