It is crucial, in today's highly competitive marketplace, that your website makes a great first impression on visitors. As a small business owner, you know that if your website doesn't cut it, your potential customers will move on.

Creating the right first impression should be a top priority for any business owner. In order to do that, your website needs to be professional and presentable.

The fact is, your website and your online presence must be treated like your brick and mortar storefront. The website should make potential visitors feel that you are trustworthy, which in turn will spur them to buy your products or services.

There are a few basic elements of a good website.

First of all, the website design should be attractive, compelling and offer a strong call to action. In other words, the user needs to understand exactly what it is that you want him to do.

One of the most overlooked aspects of a successful website is your company logo, so make sure it is well designed.

If your website features products, make sure that you have a relevant photo gallery. Product photos increase the desirability of your site and should be incorporated into your design.

However, readability of your website's content is the most important part of your online presence. So it is imperative that your content is easy to read by dividing the content into proper paragraphs and lists.

The best strategy is to use no more than two different fonts and headings on your site. Also, be sure that the spelling and grammar of your content is correct.

The bottom line is that a well-designed website with relevant content is an absolute must and a poorly designed website will quickly turn visitors off and force them to search elsewhere for the information they need.

Copyright 2011 dzine it, Inc. web design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Controlling computers in hazardous locations, such as in manufacturing plants, poses safety issues. In these situations, KVM technology can be effective, enabling users to control on-premise computers remotely, in a secure, safe location. They can access and configure servers without risk of harm and without compromising work performance. The latter is an important point to make, because KVM is necessary in these industrial settings in order to have access on a hardware level. In this environment, that is critical because, often, computer hardware in industrial settings must be in close proximity of the machinery being operated.

In addition to providing physical safety, KVM technology ensures a level of security that software cannot deliver. A KVM switch provides a direct connection with a keyboard, monitor and mouse, as opposed to remotely accessing targets via the Internet, which leaves the transmission of information vulnerable to cyber-attacks.

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When optimizing your online presence it is important to make sure that you have a website that is actually worth optimizing.

Business website owners must create a website that visitors will embrace because it provides the information they need. The bottom line is that your website needs to be in shape before you bring in visitors through optimization.

The first step in creating a successful business website is choosing the right platform for your business goals.

The first decision a company needs to make before embarking on the creation of a website is what technology, or platform, the site will be built on. The options are endless, from custom codes and development environments to content management systems and free platforms like WordPress.

The important considerations to keep in mind when selecting a platform are as follows:

' Capability: Choose a platform that will support the sophistication of your design and be sure to check if any extra features will be easily integrated.

' Usability: Your platform should make it easy for non-technical users to add or update content, add new pages and add new sections to the website.

' Search engine compatibility: Your platform should allow you to produce clean, W3C-vaild codes, easily add meta tags and customize page URLs. Most modern CMS systems are relatively search-friendly, but it is a critical component for optimization.

' Scalability: Your website's platform should support the planned size and complexity of your website, as well as provide room for growth.

' Mobility: Although visits from smart phones and tablets currently account for only seven percent of online traffic worldwide, that figure is expected to grow rapidly. Make sure that your platform can serve up an optimized experience on both desktop and mobile devices.

It is important to choose your platform wisely, because you will be stuck with it until you reach the point of redesigning or redeveloping your site. Always avoid obscure platforms that force you to rely on a single consultant or website development agency for support.

Copyright 2011 dzine it, Inc. web design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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