The use of video as an online marketing tool is the latest and greatest way for a business to get noticed. However, he notes that the best platform for video marketing may surprise you.
If we are talking about video marketing by itself, there are nearly 100 reasons why YouTube is a more valuable platform for video marketing than Facebook. As an overall marketing platform, however, Facebook is definitely more valuable than YouTube for many businesses.
In other words, online marketers would never treat Facebook video as if it had an equivalent business value to YouTube, but it should be a place where businesses upload videos.
Uploading videos on Facebook is just as important as uploading them to YouTube simply because of the sheer volume of users that Facebook draws each day. According to reports, Facebook is the second largest website in the world, with more than 500 million active users and Facebook is also the second largest referral source for online video behind Google.
However, Facebook has a long way to go before truly dominating the online video market.
Video is currently integrated directly into the Facebook interface. When you update Facebook, there's an option to click and record a video from your computer's webcam. Unfortunately, most people don't use it, and those who do find that it results in very poor technical quality.
Additionally, many people have trouble deciding whether to use YouTube links on their page or actually upload video directly into Facebook.
If you embed a link to YouTube, it will embed the player directly into the Facebook feed. When you upload a video directly to Facebook, however, you can support more formats and the videos posted can be significantly longer.
Like everything else on Facebook, the best part of using Facebook as a video marketing platform is the fact that other users can easily share the videos you post.
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