These days, it really isn’t that hard to create a good web presence for your small business on a tight budget. However, designing on a tight budget doesn’t mean that you can ignore the cardinal rule of website development – always have your customers in mind when you embark on a website design.
In order to connect with and sell to your customer, you need to think like your customer. To do this, you need to ensure that visitors find out not only what your products offer, but how your products can improve their lives. In other words, don’t just describe your product or service. Instead, find a way to offer a solution to your customer’s problems and offer answers to their questions.
Here are some ways to ensure a design that keeps your customers, and potential customers, in mind:
1. Keep It Uncluttered
In addition to wanting your website to be designed within budget, you also want it to be attractive and professional. The best way to achieve this is by having a clean and design that will be friendlier on the eye and better for site loading time.
Avoid using too many different fonts and only use images and other media if they are relevant to the content. Also, the color scheme across your website should be recognizable, memorable and in line with your brand.
2. Keep it Optimized
Advertising your site online can be expensive, so save money by optimizing it for the search engines. Where your site ranks within the major search engines can have a profound effect on your traffic because some visitors, if not most, will arrive via search engines.
A comprehensive search engine optimization (SEO) overhaul should apply to your entire website, from your domain name and page titles to headings, body text, image names and meta tags. Remember, it is important to strike a balance between optimizing your site for your customers and for search engines. A visitor’s experience will deteriorate if your website is crammed with key words, so be sure to find the right blend.
Also be sure that your keywords are relevant to their particular page. This will increase your chances of being found by the people who are looking for the specific product or service on that page. Assign a descriptive and unique URL, separated with hyphens, for each and every page.
Of course, you need to regularly update your site’s content and keep it fresh for the benefit of the search engines and your visitors as well.
3. Tighten your belt
No matter what your budget, creating an effective website that delivers results will always be a challenge. If you follow these rules, however, you will make it a lot easier, and you won’t have to spend a fortune to get your site up and running.
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