Too often, companies do not design their website for their customers. Instead, most companies take an egocentric approach to website design, and spend most of their time talking about themselves and their products, rather than serving the needs of their customers.
If a business's website does not serve its prospects and customers, then it is not serving the business either.
The best way to create a consumer-focused website is by first figuring out who the business's most profitable customers are and target that niche audience. The smaller the business's market, the more profitable it will be.
Next the business must understand its customers' needs and motivations and cater to those needs through the content of the business website.
Customers are typically not visiting a business website to kill time. They are there to solve a problem, find a specific product or hire someone to perform a specific service.
A website's home page is not the cover a best-selling novel. If it is static, devoid of useful, clear and concise information, it will spell failure for the website.
A business's website home page should clearly communicate what the company has to offer. Businesses should focus on their customers' needs and guide them through the website toward the information that can best help them.
Last but not least, business websites should be an educational tool for visitors.
A business should complement its product and service information with valuable educational content that helps customers to make more informed decisions through 'how-to' articles, best practices guides, training videos and other educational content. This type of content can turn a website into a resource center that customers will visit regularly, because it is so helpful.
Copyright 2010 dzine it, inc. Web Design All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Having a massive list of friends on Facebook or a bunch of followers on Twitter is just the beginning of the power that social media marketing can yield. Yet, leveraging the power of these social networking giants isn't always easy and, if not executed properly, a business's tweets and Facebook updates will simply end up lost in a sea of information.
It is important for businesses to understanding why people use specific social networks if they want to be successful in using them as a marketing tool.
The problem is that everyone gets so hung up on the social network itself, that they abandon the real goal, which is getting people to their website to interact with the content that they have to offer.
The key is for businesses to have 'real world' targeted connections.
On Facebook, for example, it is possible to build a friends list to specifically target information to relevant connections. When announcing new content on a website, use that friend list to send out the information to ensure that messages do not get lost in the constant stream.
Targeting an audience is the key to online marketing. Search Engine Optimization comes from those who follow the link, he says, and if the information is relative to their interests, they will stick around and even repost or take other action to help create more relevant traffic.
This is why so much online content offers a call to action such as a re-Tweet or Facebook Like button. It makes it so easy for the reader to send out a link to the rest of the people in their network. This sort of link building is priceless.
The bottom line is that the importance of social media marketing is not the social network itself, but the power to target a relevant audience.
When a business grasps this concept, it makes it much easier to put together a strategy centered on bringing people to a website, rather than substituting it with a social network.
Copyright 2010 dzine it, inc. internet marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Businesses need to decide which words and phrases will correspond best to the needs of its audience.
The best way for a business to tap into its target audience is by knowing their goals and the manner by which they search for specific information. Before getting started, a business must determine whether its website will target a broad or a niche audience.
Once a business understands what audience will be most interested in the content, it must start thinking about the keywords that these people will use to discover the website.
A business will usually know the main theme of its website from the outset. It is best to brainstorm and list all of the specific topics that the website will cover and narrow the list to several major reoccurring themes that appear in the content of the site.
All of the phrases and words that come to mind in relation to the specific theme should be noted and then approached from the standpoint of the site’s visitors.
Think like the Internet user. What keywords would you use when trying to discover information about your business and the services it offers?
Use this method to narrow the list down. Be specific and precise. Keywords have to be descriptive but not too general.
Next, it makes sense to use an online keyword analysis tools to review and modify the keyword list that has been drafted for the site. Refrain from selecting unpopular keywords and, instead, find the words and phrases that more people are using to search the web for the products and services that the business offers.
Copyright 2010 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.