One of the most important things for a website owner to consider is search engine optimization (SEO). Having an optimized website, he says, allows business owners to garner valuable search engine traffic.
The good news is that Google has a set of free tools within their Webmaster Tools to help you optimize your website to attract more visitors. These free tools also help you find broken links within your page and learn which websites link back to yours and what keywords are driving traffic to your website.
In order to use these tools, you will need a Google account. If you don't have one, you can create one with any email address account. Once you have created your account, go to https://www.google.com/webmasters/tools/ and log in.
On the Webmaster Tools main page, you will see a button in the middle of the page to add a website. Click on this button and enter the domain name of your website. This will bring you to a verification page where you will have to verify that you are the owner of that site.
You can verify your website in one of four ways:
1. Link to an existing Google Analytics account
2. Add a meta tag to your homepage's HTML
3. Add a DNS record to your website's domain configuration
4. Upload a special file to your website
It can take up to 24 hours for Google to collect data about your website. During this time, your Webmaster Tools control panel will be blank. After that, your website data will appear and you can begin to use the powerful tools that Google provides.
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