Marketing campaigns are thought of as having separate distinct parts including email, search engine marketing, social media, affiliate marketing, paid advertising, and more. This is especially true for larger companies with staff members or teams devoted to one aspect of marketing.

One of the greatest challenges for marketers is finding a synergy between these marketing components. Often, one component can be leveraged to improve another to benefit a whole campaign. This is usually the case with social media and search engine optimization.

Despite multiple differences, both of these components are the same in that they are major traffic sources for your website. Search engine optimization techniques are constantly changing and the advent of social media has been a huge variable, he explains.

Below are three ways to utilize social strategies for search engine benefits.

Establish Relationships

Use LinkedIn to connect with industry influencers because, after all, a major facet of marketing is relationship-building. Connect with similar business owners and professionals to garner guest article posting opportunities, affiliate marketing opportunities and cross promotion to help boost search engine rankings.

Spread Your Content

Twitter is a great way to reach market influencers as well, but don't use the service as an outlet to force-feed content to consumers, as so many businesses often do. Remember that marketing requires a two-way conversation. So, use Twitter to connect with influencers, communicate with consumers and offer helpful links to your content.

Socialize Your Website

As search engines continue to integrate more personalized search results, social factors will continue to grow. The major search engines closely monitor social signals, so get in the game while it's still relatively new. Social actions such as 'likes,' 'tweets' and 'plus ones' can all be tied directly to your website, so be sure to invite users to share your content on their favorite social platforms.

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Digital Marketing; News

The first question you need to answer, if you want to get the most from an SEO seminar or conference that you attend is why you attended the event in the first place.

Most people that sign up for SEO classes or conferences recognize that they don’t know everything about SEO and they often have a lot of questions that they want answered. It is best to write down those questions and enter the
conference or seminar ready to learn and to get the answers to those questions.

Asking Questions

When someone is talking about something you don’t fully understand, it is best to speak up and ask for clarification.

Asking questions can ensure that you fully understand the speaker’s position. If you don’t agree with their point, ask them to clarify with evidence to support their argument.


When it comes to getting to know others in attendance, you can mingle both online and off.

Twitter is a fantastic conference or seminar mingling tool because you can learn all kinds of stuff about people on Twitter. It offers a great way to not only get to know people attending the event, but get to know the right people.

Plus, Crisafi says that if you are genuinely interested in what someone said on Twitter, then it can create the perfect opening to a conversation with that person.

Make a Commitment

Whether you attend a conference or a single SEO class, make a list of actionable steps based on what you have learned and commit to completing them.

Any great insight you take away from an SEO seminar will be useless if it gets lost inside your head. You need to commit yourself to what you have learned and do something with it. Start by writing a blog post about your experience.

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In 2005, New York-based financial services giant Citigroup began a strategic data center transformation with the goal of reducing its data centers from 68 to 24 by the end of 2010. Now, the company has announced that it has not only met that goal, but exceeded it by reducing its data centers to a total of 22.

All of the Citigroup data centers are designed with energy efficiency as a priority. Its newly constructed data center in Georgetown, Texas, for example, uses 800 kilowatts less power than conventional data centers with the same footprint, reducing energy costs by 30%. The facility also emits less carbon and consumes less water, according to company officials.

Other green efforts on the part of the company include a desktop standardization initiative that has simplified and standardized Citigroup's global desktop environment of more than 260,000 PCs and laptops. The result is a $6 million per year energy savings and a 3% reduction in carbon footprint.

The company's policy now requires that all new servers be virtual servers, unless otherwise justified, reducing power and cooling by 73%.

Citigroup's North America Client Computing Technology Asset Management group, formed in 2008, processes more than 80,000 disposals annually and works only with vendors that have a "zero landfill disposal" policy.

Last year, Citigroup launched its 'One Megawatt Challenge,' aimed at changing the traditional server access connectivity in data centers to network switches. The company estimates it can reduce the need for copper wiring by as much as 80%, reduce its footprint by as much as 50% and reduce the number of racks it needs. With fewer cables running under the raised floor, the air used to cool the equipment will be able to flow more freely, the company says; further reducing energy consumption and costs.

By making an explicit commitment in 2007 to reduce greenhouse gas emissions, Citigroup was one of the first global financial services companies to publicly join the fight to reduce energy dependence.

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