Is your website lacking the traffic you had hoped for?

Use these five search engine optimization (SEO) tactics to rank higher on the major search engines and attract more customers:

1. Choose appropriate keywords. Avoid using insider, industry-specific jargon on your website and bring the language of your content down to earth, so that potential customers have an easier time finding your product or service. Google’s free keyword research tool can help you find the keywords that people use to search for the products and services that you offer.

2. Write unique and accurate titles and meta descriptions for every page of your website. The title of a web page tells the search engines exactly what that page is about, so be sure that each of your page titles include at least two of the most relevant keywords for that page. Your page titles appear in search results as the underlined blue link to the page. Having an attractive title with relevant keywords will entice users to click it in search results. Your meta description, on the other hand, is the “snippet” that appears below the title in search results. People read that snippet to decide if they want to click through, which is why a persuasive meta description and accurate title are the keys to search engine success.

3. Make sure that the search engines are indexing your website. If your site is not properly indexed, it will not appear in search results. Make sure that the major search engines can find all of the pages of your website by creating an HTML and/or XML sitemap.

4. Obtain links from other websites. Inbound links, or links from other websites, are probably the single most important factor, outside your on-site SEO, helping your site to rank higher in the search results. The best way to obtain links from reputable websites is by creating content that people will want to link to. Promoting your content on Twitter and Facebook, in a conversational manner, also helps to build links. If you want people to “re-tweet” or “like” your content, be prepared to do the same for them.

5. Avoid duplicate content. When search engines see the same content on multiple pages, they regard one as the original and the other as a low-quality duplicate. Low-quality pages don’t rank well, reducing your link juice. If two pages on your site are identical and people link to both, the power of those links is obviously cut in half. If you do have duplicate pages with inbound links, redirect one to the other using a 301 redirect.

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Social networking giant Facebook has announced that it will build a new data center in northern Sweden in support of the rapid global growth of its website. The new data center, located in Lulea, Sweden, will be Facebook's first facility outside the US.

Facebook representatives say that the small seaside town is located at approximately the same latitude as Fairbanks, Alaska and its climate will allow Facebook to use outside air to cool the tens of thousands of servers that will occupy the new data center campus.

Facebook is actually planning to build multiple data centers in Lulea, beginning with a 290,000 square-foot first phase that will be completed in late 2012. That first phase build-out is expected to begin supporting traffic by 2013.

The new Lulea data center will be powered by renewable energy, a change from the social network's data centers in Oregon and North Carolina, which rely on utility power that originates from coal.

The expansion of the company's infrastructure outside of the U.S. reflects the increasingly global makeup of Facebook's user base. More than 75 percent of the website's 800 million registered users are now located outside the United States. Building data centers closer to their user base can improve the overall Facebook experience for those living outside of the United States.

'It's the next step in our ongoing strategy of building our own infrastructure and moving away from leased facilities,' said company spokesman Michael Kirkland. 'We are expecting this data center to continue to help us reduce latency for our users in Europe and beyond.'

Sweden is ranked second in the world for its telecommunications infrastructure by the International Telecommunication Union (ITU). In Lulea, economic development officials have been marketing the region as a data center destination due to its combination of a cool climate, strong connectivity and plentiful supply of cheap, renewable energy. So, there is clearly reason to celebrate this news.

'This will be the first Facebook data center powered primarily by renewable power, primarily hydro,' said Kirkland. 'It's a really important consideration for us. Obviously, it's not the only consideration.'

Data Center Technology Blog

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dzine it, Inc. was recently honored with three MarCom awards through a creative competition for individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs.

We're proud of our team for all of their efforts to deliver the best work to keep our clients at the top. MarCom statuettes grace the trophy cases of some of the top business and communication firms in the world and we're proud to have learned that they will soon grace ours.

dzint it, Inc. won three award in this year's competition, including a gold award for Internet Marketing Placement, a gold award for a Non Profit website, and a platinum award for website homepage design for its company website (http://www.idzineit.net/).

The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization that consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. The association administers recognition programs, provides judges and rewards outstanding achievement and service to the profession.

AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group is to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.

We are proud to have garnered such accolades from our peers and we look forward to the year to come. At dzine it, our entire staff will continue to strive for continued growth and always bring the latest and best marketing and website communications services to our current and future clients.

We would like to thank the entire dzine it team and our customers who put their confidence in us.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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