Social networking giant Facebook has announced that it will build a new data center in northern Sweden in support of the rapid global growth of its website. The new data center, located in Lulea, Sweden, will be Facebook's first facility outside the US.

Facebook representatives say that the small seaside town is located at approximately the same latitude as Fairbanks, Alaska and its climate will allow Facebook to use outside air to cool the tens of thousands of servers that will occupy the new data center campus.

Facebook is actually planning to build multiple data centers in Lulea, beginning with a 290,000 square-foot first phase that will be completed in late 2012. That first phase build-out is expected to begin supporting traffic by 2013.

The new Lulea data center will be powered by renewable energy, a change from the social network's data centers in Oregon and North Carolina, which rely on utility power that originates from coal.

The expansion of the company's infrastructure outside of the U.S. reflects the increasingly global makeup of Facebook's user base. More than 75 percent of the website's 800 million registered users are now located outside the United States. Building data centers closer to their user base can improve the overall Facebook experience for those living outside of the United States.

'It's the next step in our ongoing strategy of building our own infrastructure and moving away from leased facilities,' said company spokesman Michael Kirkland. 'We are expecting this data center to continue to help us reduce latency for our users in Europe and beyond.'

Sweden is ranked second in the world for its telecommunications infrastructure by the International Telecommunication Union (ITU). In Lulea, economic development officials have been marketing the region as a data center destination due to its combination of a cool climate, strong connectivity and plentiful supply of cheap, renewable energy. So, there is clearly reason to celebrate this news.

'This will be the first Facebook data center powered primarily by renewable power, primarily hydro,' said Kirkland. 'It's a really important consideration for us. Obviously, it's not the only consideration.'

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dzine it, Inc. was recently honored with three MarCom awards through a creative competition for individuals or companies involved in the concept, writing and design of print, visual, audio and web materials and programs.

We're proud of our team for all of their efforts to deliver the best work to keep our clients at the top. MarCom statuettes grace the trophy cases of some of the top business and communication firms in the world and we're proud to have learned that they will soon grace ours.

dzint it, Inc. won three award in this year's competition, including a gold award for Internet Marketing Placement, a gold award for a Non Profit website, and a platinum award for website homepage design for its company website (http://www.idzineit.net/).

The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization that consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. The association administers recognition programs, provides judges and rewards outstanding achievement and service to the profession.

AMCP was founded in 1995 by a group of creative professionals involved in competitions for several of the national and international trade organizations. The goal of the group is to provide an inexpensive, independent competition on an international level that would be fair, respected and open to everyone.

We are proud to have garnered such accolades from our peers and we look forward to the year to come. At dzine it, our entire staff will continue to strive for continued growth and always bring the latest and best marketing and website communications services to our current and future clients.

We would like to thank the entire dzine it team and our customers who put their confidence in us.

Copyright 2011 dzine it, inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Marketing campaigns are thought of as having separate distinct parts including email, search engine marketing, social media, affiliate marketing, paid advertising, and more. This is especially true for larger companies with staff members or teams devoted to one aspect of marketing.

One of the greatest challenges for marketers is finding a synergy between these marketing components. Often, one component can be leveraged to improve another to benefit a whole campaign. This is usually the case with social media and search engine optimization.

Despite multiple differences, both of these components are the same in that they are major traffic sources for your website. Search engine optimization techniques are constantly changing and the advent of social media has been a huge variable, he explains.

Below are three ways to utilize social strategies for search engine benefits.

Establish Relationships

Use LinkedIn to connect with industry influencers because, after all, a major facet of marketing is relationship-building. Connect with similar business owners and professionals to garner guest article posting opportunities, affiliate marketing opportunities and cross promotion to help boost search engine rankings.

Spread Your Content

Twitter is a great way to reach market influencers as well, but don't use the service as an outlet to force-feed content to consumers, as so many businesses often do. Remember that marketing requires a two-way conversation. So, use Twitter to connect with influencers, communicate with consumers and offer helpful links to your content.

Socialize Your Website

As search engines continue to integrate more personalized search results, social factors will continue to grow. The major search engines closely monitor social signals, so get in the game while it's still relatively new. Social actions such as 'likes,' 'tweets' and 'plus ones' can all be tied directly to your website, so be sure to invite users to share your content on their favorite social platforms.

Copyright 2011 dzine it, Inc. Interent marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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