With mixed economic signals still dominating the news, many merchants are hoping that this holiday season will bring increased sales. However, competition is fierce and ecommerce business owners must ensure that they will be driving useful traffic to their websites this holiday season.
The best way to do that is through a little housecleaning.
The first thing that an ecommerce website owner should do in preparation of the holidays is to ensure that the website's content is not only fresh, but optimized for both the search engines and customers. Ecommerce website owners should know their prospects, monitor their behavior and adjust their copy accordingly.
If visitors are landing on the home page and then leaving without exploring the site or making purchases, higher-value content is essential.
High-value content is relevant to the audience, concise, well-written, informative, optimized for search engines and optimized for conversions.
Interlinking site pages, back-linking initiatives, image links, and sitemaps will help improve search engine rankings prior to the holiday shopping season, but also notes that getting the word is equally as important.
Word-of-mouth can help boost traffic. So, in addition to providing great content, an ecommerce site should be set up to ensure that customers can easily bookmark it, tweet about it, and share it with their Facebook friends.
Copyright 2010 dzine it, inc. web development All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Everyone is talking about Google’s newest undertaking – instant search. While industry experts have pontificated the pros and cons of the new service, many small business owners are still wondering how it will affect their own search engine marketing efforts.
Google Instant changes to the way that Google displays search engine results. Instead of a user having to wait until they've clicked the "search" button, results begin to show up as they type in the search box. The results change as the user refines or completes his or her query.
Google’s algorithm attempts to predict what a user will search for, based on historical queries by other users. As a result, in addition to the traditional search results showing after a user hits the "search" button, organic and paid listings will also be shown based on what Google calls the "predicted" query.
For users, the benefits are obvious. Google Instant can help them search more quickly, get results faster, and help guide their search through the predictive model.
For website owners, on the other hand, Google expects increased user engagement with Google Instant. The company says that advertisers will likely have access to additional impressions than in the past and ad performance may improve as the service helps users hone in on exactly what they're looking for.
Clearly, instant search comes with a host of benefits for both users and businesses that advertise with Google. As for businesses relying on Google’s organic search results, they should not experience a major decline in their performance and may potentially be able to capitalize on this change by adapting their strategies appropriately.
Copyright 2010 dzine it, inc. website marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
There are so many options to businesses looking for a new website design, that it can be quite confusing.
The key is to follow a few simple rules to achieve website design success.
The best way to approach a new website design is to start with the end goal in mind. Be sure to outline the focus of the website, as well as what it must achieve for the business that it represents. Write down these goals and use them as a constant reminder as the website is designed and developed.
It is easy to get distracted by the placement of widgets and other bells and whistles, but the primary focus should be the success of the business website. This is why the business must remain focused on these goals throughout the site's development.
Next, it is important to have the website's design mock up a concept design even before building the first page. A business must design its website with the user in mind. It should have a consistent look throughout and the pages should be clear and concise.
When designing a website, consideration should also be given to any future expansion.
A website should have clear navigation menus and links. In addition, all contact information should be in clear view. If the website is selling a product, it must clearly give instructions on how to buy it and what to expect at each stage of the purchasing process.
Finally, in order for a website development project to be successful, its content must be developed strategically.
Businesses must decide what their content strategy will be from the beginning. The idea is to figure out how to make people want to come to the site, spend time there and spend money. Consideration should also be given to exactly how the business will keep the website content fresh, so people will want to come back.
By using these principles when designing a website, it will help businesses to avoid expensive and time-consuming redesigns in the future.
Copyright 2010 dzine it, inc. Website Marketing All rights reserved. This material may not be published, broadcast, rewritten or redistributed.