We recently hosted a seminar featuring Steve Brazell (http://www.stevebrazell.com), affectionately called the 'The Hitman,' because of his proven techniques that help businesses get customers to choose their product or service over a competitor's product or service, whereby 'eliminating' the competition. His presentation was a real eye-opener and the audience was captivated by his wisdom in human branding and brand differentiation, which he uses to help companies stand out in this rapidly changing economy.
According to Crisafi, Brazell's methodology is very similar to the practices that the staff at dzine it use for their clients. His approach is one that should be used for any new or existing businesses that wants to stay alive in an ever-changing economy.
'In order to succeed as a business or individual in this new economy, we must learn to communicate our brands differently," Brazell said during the two hour seminar.
'He spoke about and brought across some excellent points, things I will be changing within my business and about myself,' said Marc Teltordi, an attendee at the event.
Steve Brazell has a new books coming out, according to Crisafi, titled, 'Alive and Kicking.'
This book is a must buy for anyone looking for the best ways to differentiate themselves from the competition. From the way you dress, to your body language, what you drive, your business cards to how to position yourself and product, Steve will make you understand yourself as well as your potential new clients
This was one of our first seminars at our recently renovated Manhattan facility and the we were proud to have had the chance to feature Steve Brazell. There will be many more events coming in the near future.
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