The world's largest social networking website, Facebook, has announced that it is on the verge of establishing Asia's largest cloud computing data center in the Central Taiwan Science Park, in Taiwan, which will bring billions of dollars to the region and make the country one of the largest cloud-computing centers in the world.

Facebook's new cloud computing data center will occupy more than 720,000 square feet of space, according to reports. While the company plans to take care of the software side of the data center, it says it will purchase servers directly from Taiwanese contract manufacturers, bypassing brand suppliers and cutting costs dramatically.

Since Facebook's announcement, officials from the Central Taiwan Science Park have not confirmed the company's plan. However, Google has also announced that it will establish a cloud-computing center in Taiwan, as well.

The announcement by Google and Facebook that they are investing in Taiwan has been hailed as 'encouraging' by the country's Ministry of Economic Affairs, which has long said that it plans to develop Taiwan into what it calls an 'Asia-Pacific Information Logistics Center.' Government officials say they expect the plan to generate more than $100 billion for the economy there.

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Price is always a variable when it comes to developing a website for our clients. We do a lot of work for small businesses and all small businesses have budget constraints that make them sensitive to every dollar that they have to spend.

Because the cost of a website can vary so much, it is helpful to identify the items that can raise the price, before getting into the specifics. If your goal is to keep costs down, you need to consider the following:

Content Management Systems

A content management system (CMS) is software that allows you, the website owner, to make edits to your website without the help of a website development expert. A good CMS is important for websites that need a lot of updating. If your site will remain relatively static, you can do without a CMS. If that's the case, you might be able to save money by opting out of a CMS, but it may cost money down the road when you look to update your website.

Website Hosting

All websites need to be hosted, which simply means that you need to rent server space so that your website is visible online. Hosting is now cheaper than ever and a good mid-range, small website hosting plan can cost between $20 and $60 per month, depending on a few variables. You can go as cheap as $5 a month, but quality can suffer when you go that low. Take into account hosting costs before you move forward with the development of a website.

Software Integration

When you combine some operational elements of your business with your online presence, you can save a ton of money. For example, if you pay $100 a month for time-clock software and your website development team can add that feature to your website for $600, you have saved $600 for the year and you have consolidated your software so you only have to use one service instead of two.

These are not the only areas that can contribute to pricing. Don't be afraid to ask your website development team about other ways that they can help your business save money.

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In most cases, successful techniques in pay-per-click (PPC) copywriting works for search engine optimization (SEO) copywriting as well, and vice versa. Of course, these techniques need to be tweaked when moving between organic and paid search.

PPC ad writers know that even the tiniest tweaks can make a huge difference in click-through rates (CTR). When it comes to SEO copy, anything that boosts CTR in a paid search ad can do the same when applied to the title and first few sentences of your article. PPC copy techniques can also improve your meta descriptions, bolstering your position in organic search results.

Here are some PPC techniques that can improve your SEO copywriting:

Experimenting with Exclamation Points

It is well-known among PPC copywriters that adding an exclamation point can increase CTR.

Using an exclamation point is the textual equivalent of raising your voice to grab a user’s attention. While using an exclamation point in your SEO titles will not automatically improve your rankings, you might find that your title helps get more clicks, particularly in social media circles.

Using Hard Data and Facts

The use of symbols and “proof” in PPC are also known to improve CTR.

When in comes to SEO copy, avoid vague claims such as, “Negative Keywords Reduce AdWords costs” and instead cite a statistic. For example, “Negative Keywords Reduce AdWords costs by nearly 40%.” The best part is, unlike a PPC ad, an SEO article gives you enough space to cite or link to your data source.

Test like the PPC Writers

PPC copywriters are always testing their work. Unfortunately, it’s not as easy to test full SEO pages but it can be done and the results can really pay off. You can use Google Website Optimizer to test two different versions of an SEO article. Think of your copy page as a landing page, even if it has nothing to do with PPC, because you need to engage your readers and lead them to a desired action. Elements to test include title, word count, images and links.

Avoid Wasted Space

When it comes to PPC, you really have to drill down your message and avoid redundancy in a very small space.

You don’t have to be that concise when it comes to SEO copywriting, but the lessons learned in PPC are still valuable. When writing copy for the web, don’t say in twenty words what can be said in five.

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