Marketing campaigns are thought of as having separate distinct parts including email, search engine marketing, social media, affiliate marketing, paid advertising, and more. This is especially true for larger companies with staff members or teams devoted to one aspect of marketing.
One of the greatest challenges for marketers is finding a synergy between these marketing components. Often, one component can be leveraged to improve another to benefit a whole campaign. This is usually the case with social media and search engine optimization.
Despite multiple differences, both of these components are the same in that they are major traffic sources for your website. Search engine optimization techniques are constantly changing and the advent of social media has been a huge variable, he explains.
Below are three ways to utilize social strategies for search engine benefits.
Use LinkedIn to connect with industry influencers because, after all, a major facet of marketing is relationship-building. Connect with similar business owners and professionals to garner guest article posting opportunities, affiliate marketing opportunities and cross promotion to help boost search engine rankings.
Spread Your Content
Twitter is a great way to reach market influencers as well, but don't use the service as an outlet to force-feed content to consumers, as so many businesses often do. Remember that marketing requires a two-way conversation. So, use Twitter to connect with influencers, communicate with consumers and offer helpful links to your content.
Socialize Your Website
As search engines continue to integrate more personalized search results, social factors will continue to grow. The major search engines closely monitor social signals, so get in the game while it's still relatively new. Social actions such as 'likes,' 'tweets' and 'plus ones' can all be tied directly to your website, so be sure to invite users to share your content on their favorite social platforms.
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