There is no “right way” to run an SEO campaign because each site needs to approach a campaign differently based, on their needs and goals. However, there is a wrong way to manage an SEO campaign.
If you are guilty of any of the following four mistakes, you may be mishandling your SEO campaign.
Mistake #1: You focus too much on your Google ranking.
Obviously, the higher you rank on the search engine results pages (SERPS) the better, but this should not be your primary concern.
Search engines are increasingly trying to personalize users’ search experience which means that results will vary from person to person based on search history, location and other factors. Rank is important, but it should not be the only thing you care about.
Mistake #2: Your blog is stale.
If you have a business blog, but you haven’t written a new post in six months, it is time to reevaluate your search engine optimization efforts.
SEO thrives on the consistent production of fresh content that is good enough to connect with, engage and educate your target audience. A stagnant blog will hinder the overall success of your SEO campaign.
Mistake #3: You use your social networking profiles like they are ad spaces.
Facebook, Twitter and LinkedIn should not be used as giant advertisements.
If you want to get the most from your social networks, you need to build relationships with your customers and create an online community for your brand.”
Be sure to use your social profiles to promote and share content, address customer service issues and engage in conversation with your audience.
Mistake #4: You think that all links are good.
Links are incredibly important to your SEO campaign, but not all links are created equal.
Don’t compromise the integrity of your online presence and your SEO campaign by participating in black hat link exchanges or blog comment spamming. Quality, not quantity, is what really matters when it comes to link building.
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